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2025 AW New Collection

Tokyo Beauty Box — 2025 Autumn/Winter Japanese Beauty & Skincare Collection

Discover the latest in Japanese beauty with Tokyo Beauty Box’s 2025 Autumn/Winter (AW) New Collection. Curated from leading Japanese brands like SUQQU, RMK, Clé de Peau Beauté, Kanebo, Addiction, Lunasol, POLA, Elégance and more, this collection brings seasonal shades, skincare innovations, and limited-edition releases straight from Japan to your doorstep.

What you’ll find in the 2025 AW New Collection:

  • Trend-inspired makeup releases — warm autumnal eyeshadows, rich lip colors, and luminous highlighters

  • Advanced skincare & beauty formulas — creams, serums, emulsions, and masks formulated for cooler, dryer weather

  • Exclusive seasonal launches — limited edition palettes and textures only available this season

  • Authentic Japanese beauty — all products shipped directly from Japan with genuine quality guaranteed

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Balancing Oil from Sekkisei BLUE - Hydrating and revitalizing skincare essential for balanced complexion
New in
Sekkisei
Sekkisei BLUE Bounce Balancing Oil 30ml
¥10,120
Serum Sekkisei BLUE brightening formula enhancing skin radiance and clarity
New in
Sekkisei
Sekkisei BLUE Brightening Refiner Serum 30ml
¥11,385
Hydrating essence lotion Sekkisei BLUE for deep skin moisture and revitalization
New in
Sekkisei
Sekkisei BLUE Deep Hydrating Essence Liquid I 120ml
¥8,855
Etvos lip cryon providing long-lasting hydration and natural color for smooth, healthy lips
New in
Etvos
Etvos Lip Serum Crayon 1.3g
¥3,795
Mimc mineral lip gloss providing nourishing and natural shine for healthy lips
New in
Mimc
Mimc Mineral Liquid Rouge 4.8g
¥4,048
Mimc eyeliner product showcasing precise application and long-lasting wear for professional makeup looks
New in
Mimc
Mimc Mineral Smudge Eyeliner
¥3,795
Shu Uemura Kinu Rouge cream lip gloss providing rich color and creamy texture for a flawless finish
New in
Shu Uemura
Shu Uemura Kinu Rouge Cream
¥5,908
Petal Blooming lip gloss by to/one showcasing vibrant, glossy lips with a smooth, floral-inspired finish
New in
to/one
to/one Petal Blooming Gloss ＜2025 AW Collection＞
¥3,300
Elegant petal-shaped eyebrow design enhanced with natural bio-eyeshadow for a sophisticated look
New in
to/one
to/one Petal Float Nuance Eyebrow ＜2025 AW Collection＞
¥3,162
Petal palette eyeshadow showcasing harmonious ton/one shades for elegant makeup looks
New in
to/one
to/one Petal Float Eye Palette 2.5g ＜2025 AW Collection＞
¥4,807
Addiction Tokyo eyeshadow brush set for precise makeup application and vibrant color blending
New in
Addiction
Addiction Tokyo Eyeshadow Brush
¥726
Addiction Tokyo eyeshadow palette featuring expert eyeshadow tips for flawless makeup application
New in
Addiction
Addiction Tokyo Eyeshadow Tip
¥605
Addiction Tokyo eyeshadow and blush case showcasing elegant makeup storage options
New in
Addiction
Addiction Tokyo Case II
¥660
Addiction Tokyo eyeshadow blush case with vibrant colors and sleek design for professional makeup artists
New in
Addiction
Addiction Tokyo Case I
¥528
Addiction cream type eyeshadow showcasing smooth texture and vibrant color for a flawless finish
New in
Addiction
Addiction Tokyo The Single Eyeshadow Cream (Refill)
¥2,880
Jill Stuart Bloom eyebrow shadow palette showcasing vibrant, long-lasting shades for defined brows
New in
Jillstuart
Jillstuart Bloom Nuance Brow Palette 3g
¥4,235
Jillstuart eyebrow mascara enhancing natural brows with long-lasting, smudge-proof formula for perfect definition
New in
Jillstuart
Jillstuart Mousse Brow Mascara 7g
¥2,783
THREE Mascara enhancing eyelashes with long-lasting volume and definition for a refined makeup look
New in
Three
Three Wise Eyes Perspective Mascara 6g
¥4,840
Naturaglacé makeup primer and face powder for a flawless, natural finish
New in
naturaglacé
naturaglacé Makeup Cream Moist Set
¥4,235
Naturaglacé UV Stick Foundation providing natural protection and flawless coverage for sensitive skin.
New in
naturaglacé
naturaglacé UV Stick Foundation
¥5,203
naturaglacé UV Marble Stick providing natural makeup with effective sun protection and smooth application
New in
naturaglacé
naturaglacé UV Marble Stick 11g
¥5,203
Shiseido men's eyebrow grooming kit for precise shaping and natural look
New in
Shiseido
Shiseido Men Eyebrow Fixer Duo
¥3,025
Shiseido Men Targeted Pencil Concealer providing precise coverage for flawless skin under-eye and blemish correction
New in
Shiseido
Shiseido Men Targeted Pencil Concealer 4.3g
¥4,235
Shiseido Men Moisturizing Lip Creator Tint providing effective moisturizing care for men's lips
New in
Shiseido
Shiseido Men Moisturizing Lip Creator Tint 2g
¥3,025
Shiseido Men moisturizing lip balm providing hydration and care for men's lips
New in
Shiseido
Shiseido Men Moisturizing Lip Creator 2g
¥3,025
Shiseido Men Vibrant BB Moisturizer 40g providing long-lasting hydration for men's skincare needs
New in
Shiseido
Shiseido Men Vibrant BB Moisturizer 40g
¥4,840
Snow Beauty hand cream in elegant packaging, hydrating and nourishing skin for a flawless complexion
New in
Maquillage
Snow Beauty Brightening Hand Cream A 40g
¥2,640
Snow Beauty brightening face powder for a radiant and flawless complexion
New in
Maquillage
Snow Beauty Brightening Skin Care Powder A (2025)
¥8,580
Kanebo liquid eyeliner for precise eyebrow shaping, enhancing natural beauty with long-lasting definition
New in
Kanebo
Kanebo Eyebrow Shade Liner 2.2ml
¥4,427
Shiseido Bio-Performance serum for advanced skincare and anti-aging benefits
New in
Shiseido
Shiseido Bio-Peformance Skin Filler
¥39,930
Shiseido Men Anti-aging Cream for youthful and revitalized skin
New in
Shiseido
Shiseido Men Skin Empowering Cream N 50g
¥15,125
Shiseido concealer stick delivering flawless coverage with long-lasting, natural finish for all skin types
New in
Shiseido
Shiseido Synchro Skin Radiant Lifting Concealer 2.7g
¥5,060
Shiseido serum bottle with elegant packaging, highlighting advanced skincare technology for radiant skin.
New in
Shiseido
Shiseido Vital Perfection LiftDefine Radiance Night Serum 40ml
¥22,869
Shiseido Brightening Primer for effective spot control and radiant skin enhancement
New in
Shiseido
Shiseido Brightening Spot Control Base 32g
¥6,050
Celvoke Dazzleliner liquid eyeliner with long-lasting, precise application for stunning eye makeup looks
New in
Celvoke
Celvoke Stealth Dazzleliner ＜2025 AW Collection＞
¥3,025
Celvoke Omniconscious mascara packaging featuring sleek design for enhanced eyelash volume and length
New in
Celvoke
Celvoke Omniconscious Lash ＜2025 AW Collection＞
¥4,235
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