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2025 AW New Collection

Tokyo Beauty Box — 2025 Autumn/Winter Japanese Beauty & Skincare Collection

Discover the latest in Japanese beauty with Tokyo Beauty Box’s 2025 Autumn/Winter (AW) New Collection. Curated from leading Japanese brands like SUQQU, RMK, Clé de Peau Beauté, Kanebo, Addiction, Lunasol, POLA, Elégance and more, this collection brings seasonal shades, skincare innovations, and limited-edition releases straight from Japan to your doorstep.

What you’ll find in the 2025 AW New Collection:

  • Trend-inspired makeup releases — warm autumnal eyeshadows, rich lip colors, and luminous highlighters

  • Advanced skincare & beauty formulas — creams, serums, emulsions, and masks formulated for cooler, dryer weather

  • Exclusive seasonal launches — limited edition palettes and textures only available this season

  • Authentic Japanese beauty — all products shipped directly from Japan with genuine quality guaranteed

2025 AW New Collection
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Snidel mascara enhancing lashes with long-lasting volume and definition for a sophisticated look
New in
Snidel Beauty
Snidel Beauty Dazzling Lash Mascara
¥3,415
Addiction Tokyo foundation primer set showcases high-quality makeup essentials for flawless skin preparation.
New in
Addiction
Addiction Tokyo Base Make Up Trial Kit II
¥5,445
Addiction concealer product offering effective coverage and long-lasting wear for flawless skin appearance
New in
Addiction
Addiction Tokyo Skin Reflect Fresh Concealer 5g
¥5,445
High-quality blending brush designed to aid makeup application addiction enthusiasts with precision and ease
New in
Addiction
Addiction Tokyo Blending Brush 20
¥4,598
Suqqu concealer providing seamless coverage for a flawless complexion, enhancing natural beauty with premium quality makeup
New in
Suqqu
Suqqu Creamy Cover Concealer 4.4g
¥6,050
Lunasol correcting liquid for flawless complexion and smooth skin coverage
New in
Lunasol
Lunasol Seamless Correcting Liquid 5.3g
¥4,840
Lunasol primer for smooth, flawless makeup application enhancing skin texture and longevity
New in
Lunasol
Lunasol Clarity Skin Primer 30g
¥5,445
RMK eyebrow styler providing precise and natural styling for perfectly shaped brows.
New in
RMK
RMK Eyebrow Styler
From ¥2,057
Liquid Eyebrow Pen by RMK for precise, long-lasting eyebrow definition and natural finish
New in
RMK
RMK Liquid Eyebrow Pen
¥3,388
Pola B.A 7 half size lotion bottle for skincare, moisturizing formula with advanced ingredients
New in
POLA
Pola B. A Lotion 7 Half Size 60ml
¥13,200
Pola wrinkle serum first kit for advanced anti-aging skincare and effective wrinkle reduction
New in
POLA
Pola Wrinkle Shot First Kit N
¥7,920
Clé de Peau Beauté Liner Liquid Intense eye liner for precise, long-lasting makeup enhancement
New in
Clé de Peau Beauté
Clé de Peau Beauté Liner Liquid Intense
¥6,050
Essence Makeup Primer for Flawless Maquillage Base Application
New in
Maquillage
Maquillage Essence Base EX 30g
¥3,960
Essence face powder makeup for flawless skin finish and long-lasting maquillage effect
New in
Maquillage
Maquillage Essence Glow Keep Powder 8g
¥4,620
Professional eyebrow shaping tutorial with excel techniques for precise and polished results
New in
Excel
Excel Long-Lasting Eyebrow N
¥2,073
Excel Serum Concealer packaging showcasing product design and branding for skincare enthusiasts
New in
Excel
Excel Serum Concealer 3.6g
¥2,288
Cosme Decorté powder foundation offering smooth, long-lasting coverage for flawless skin
New in
Cosme Decorte
Cosme Decorté Zen Wear Powder Foundation 9g
From ¥726
Albion Cream Flarune product showcasing premium quality and elegant design for enhanced skincare benefits
New in
Albion
Albion Flarune Cocmelty Cream 30g
¥7,260
Albion Flarne hydro lotion bottle, moisturizing skin care product for hydration and softness
New in
Albion
Albion Flarne Hydro Bomb Plus
From ¥3,630
Albion serum enhancing character abilities in the game Flarune for improved gameplay experience
New in
Albion
Albion Flarne Serum in Total 40ml
¥6,050
Albion Flarne facial milk providing nourishing skincare with gentle hydration for radiant complexion
New in
Albion
Albion Flarne Fully Refine Milk f EM
From ¥3,630
Albion Flarne facial milk providing gentle hydration for sensitive skin, enhancing natural glow and moisture balance
New in
Albion
Albion Flarne Fully Refine Milk f M
From ¥3,630
Albion Studio Liquid Foundation providing flawless coverage with a natural finish for all skin types
New in
Albion
Albion Studio Perfect Edit Foundation 30g
¥7,260
Inoui Gel Lip treatment for luxurious, hydrating lip care and radiant beauty enhancement
New in
inoui
inoui Gel Lip
¥5,566
Inoui Pressed Powder compact featuring smooth application and long-lasting finish for flawless skin
New in
inoui
inoui Pressed Powder 5g
¥10,285
Etvos UV Whitening Clear Serum providing effective skin brightening and protection
New in
Etvos
Etvos UV Whitening Clear Serum 30g
¥5,060
Etvos Whitening Lotion: effective skincare solution for brightening and moisturizing your skin
New in
Etvos
Etvos Whitening Clear Lotion 120ml
¥5,692
Sekkisei Cotton Pad 120 Pieces for gentle skincare, high-quality Sekkisei cotton pads ideal for beauty routines
New in
Sekkisei
Sekkisei Cotton Pad 120 Pieces
¥1,210
Sekkisei hydrating cream providing intense moisture and skin nourishment for a radiant complexion
New in
Sekkisei
Sekkisei BLUE Smooth Hydrating Cream 50g
¥10,120
Sekkisei BLUE Charcoal Scrub Cleanser featuring Sekkisei and activated charcoal for deep cleansing
New in
Sekkisei
Sekkisei BLUE Charcoal Scrub Cleanser 125g
¥4,427
Sekkisei BLUE Moisturizing Cleansing Gel 120g for deep hydration and effective makeup removal
New in
Sekkisei
Sekkisei BLUE Moisturizing Cleansing Gel 120g
¥4,427
Hydro Balancing Oil with Sekkisei BLUE for deep hydration and skin balance
New in
Sekkisei
Sekkisei BLUE Hydro Balancing Oil 30ml
¥10,120
Sekkisei cleansing gel effectively removes impurities for refreshed, radiant skin.
New in
Sekkisei
Sekkisei BLUE Melty Off Cleansing Gel 130g
¥4,427
Sekkisei cleansing oil providing effective and gentle cleansing for radiant, hydrated skin
New in
Sekkisei
Sekkisei BLUE Clear Softening Cleansing Oil 130ml
¥4,427
Sekkisei BLUE toner bottle with refreshing blue liquid for vibrant and hydrated skin care routine
New in
Sekkisei
Sekkisei BLUE Grape Clarifying Toner 180ml
¥5,692
Hydrating Sekkisei BLUE lotion bottle with refreshing skincare formula for deep moisture and radiant skin
New in
Sekkisei
Sekkisei BLUE Deep Hydrating Essence Liquid II 120ml
¥8,855
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