UNMIX

Anti-Flawless

Even the most beautiful skin has its good days and bad days.
Everyone experiences skin troubles like breakouts or dark circles.
This desire for “flawlessness” has driven the evolution of cosmetics that “erase.”

In pursuit of being flawless, our concerns extend to wrinkles, pores, and even skin tone.
We reach for control colors and powders to paint an ideal facial structure like a work of art.
But when skin is corrected with “powder unlike any real human skin” and all imperfections are erased, the result somehow looks expressionless.

Every time I met someone like that, I felt the same contradiction:
“The makeup that was supposed to make them beautiful had erased their human charm.”

So, what is “the charm of being human”?
It’s the pores and dullness we naturally have,
the tiny irregularities that form our skin texture,
the dark circles that appear when we’re tired, the wrinkles and spots that come with living…
We may not want them to stand out, but perhaps they are the very signs of “being alive” that give us our unique allure.

From this came the idea of “Anti-Flawless” — that not aiming for perfection can actually make you look more beautiful.

It’s from this perspective that UNMIX products were created,
with the core focus on our camouflage lineup.

— Beauty Creator
Yasuo Yoshikawa