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&be

&be – Celebrity Japanese Makeup for Natural, Radiant Skin

Shop &be Makeup | UV Primer, Cushion Foundation & Clean J-Beauty

Pro Makeup Made Simple – Created by Yusuke Kawakita

Discover &be, a bestselling Japanese beauty brand founded by celebrity makeup artist Yusuke Kawakita.

Loved by editors at VOCE, MAQUIA, and BITEKI, &be delivers professional-quality makeup with clean, skin-friendly formulas—designed for effortless, everyday beauty.

✨ Why &be Is Trending Worldwide

  • 💄 Celebrity Makeup Artist Brand (Pro-Level Results)
  • 🌿 Clean Beauty & Sensitive Skin Friendly
  • ✨ Signature Natural Glow Finish
  • 🪶 Lightweight, No-Cakey Coverage
  • 🌍 Popular in US, AU, SG, Canada & Europe

Perfect for customers searching:
Japanese makeup, clean beauty Japan, natural glow makeup, celebrity makeup brands

🌟 Signature &be Makeup – Effortless Glow Skin

&be is known for creating a natural, radiant complexion with:

  • Smooth, skin-like coverage
  • Soft, healthy glow
  • Lightweight textures

✨ Result: “your-skin-but-better” Japanese makeup

💎 Best-Selling Products

✨ UV Primer

  • Hydrating, glow-enhancing base
  • Smooths skin & improves makeup wear

💧 Cushion Foundation

  • Natural coverage with radiant finish
  • Lightweight & breathable

🎯 Fanciler Concealer

  • Precise coverage for imperfections
  • Seamless, skin-like finish

🌟 Glow Highlighter

  • Subtle, refined radiance
  • Enhances facial dimension

🖤 Black Sponge

  • Professional blending tool
  • Flawless application every time

🌿 Clean Beauty Meets Performance

&be combines:

  • Skin-friendly ingredients
  • Professional makeup performance
  • Minimalist, easy-to-use design

✔ Suitable for sensitive skin
✔ Ideal for daily makeup routines

💄 Perfect for Modern Makeup Trends

  • “No-makeup” makeup look
  • Clean girl aesthetic
  • Minimalist beauty routines

✨ Designed for both beginners and professionals

🌍 Why Shop &be at Tokyo Beauty Box

  • 🇯🇵 100% Authentic Japanese Cosmetics
  • 🚚 Worldwide Shipping from Japan
  • 🆕 Latest trending J-Beauty products
  • 💄 Curated celebrity makeup selection

💄 Perfect For

  • Natural makeup lovers
  • Sensitive skin users
  • Beginners & professionals
  • Customers in US, AU, SG, HK markets

✨ Shop &be Collection Now

Upgrade your routine with effortless, radiant Japanese beauty
trusted by makeup artists worldwide.

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Availability
lasting cushion foundation and be radiant with long-lasting coverage for flawless skin
New in
&be
&be Lasting Cushion Foundation 12g
From £14.00
Black sponge from &be brand, a high-quality cosmetic accessory for flawless makeup application
New in
&be
&be Black Sponge
£6.00
UV Primer for flawless skin, Rich Moist hydration, &be cosmetic essentials
New in
&be
&be UV Primer Rich Moist 36g
£20.00
UV Plus &be two shade concealer for flawless skin coverage and UV protection
New in
&be
&be Tensealer UV Plus
£24.00
&be glow highlighter compact enhancing radiant skin with long-lasting shimmer for a luminous finish
New in
&be
&be Glow Highlighter 2.8g
£20.00
UV pressed clear powder makeup compact, high-quality transparent face powder for flawless finish
New in
&be
&be UV Pressed Clear Powder 8g
£15.00
Cream blush for cheeks in a natural finish, enhancing radiant skin tone with creamy texture
New in
&be
&be Cream Cheek 3.5g
£11.00
Palette showcasing four vibrant eyeshadow colors for exquisite makeup looks and enhanced beauty.
New in
&be
&be Palette Eyeshadow
£21.00
&be cushion foundation with glow finish, providing flawless coverage and radiant skin
New in
&be
&be Glow Cushion Foundation 15g
From £14.00

FAQs

Got a question? We are here to answer

What makes &be makeup suitable for sensitive skin?
&be offers clean, skin-friendly formulas designed to be gentle and suitable for sensitive skin, combining professional makeup performance with skin-friendly ingredients.
Who created the &be makeup brand?
&be was created by celebrity Japanese makeup artist Yusuke Kawakita, known for delivering professional-quality makeup with a natural, radiant finish.
What are the best-selling products in the &be collection?
The best-selling &be products include the UV Primer for a hydrating glow, Cushion Foundation for natural coverage, Fanciler Concealer for precise coverage, Glow Highlighter for subtle radiance, and the Black Sponge blending tool.