&be

Discover &be (Andbe)—a bestselling J-Beauty brand created by celebrity makeup artist Yusuke Kawakita. Loved by editors from VOCE, MAQUIA, BITEKI, &be delivers clean beauty, sensitive-skin safe formulas, and professional-grade results with simple, easy-to-use textures.

Shop top-rated items: &be UV Primer, Cushion Foundation, Fanciler Concealer, Glow Highlighter, Black Sponge, and more. Each product reflects Kawakita’s signature glow, natural finish, and lightweight, no-cakey coverage.

Perfect for daily makeup, minimalist routines, and customers searching for Japan makeup, clean Japanese cosmetics, and celebrity-approved J-Beauty brands.
&be is trending globally in the US, Australia, Singapore, Canada, and Europe for its pro-quality performance and “Made in Japan” safety.

Upgrade your routine with &be — the modern, effortless Japanese beauty brand loved by professionals and beginners alike.