&be UV Primer Rich Moist 36g
Description
About Product
&be UV Primer Rich Moist SPF50+ PA++++
A skincare-inspired UV primer that hydrates, smooths pores and creates a radiant, long-lasting glowing complexion with powerful SPF50+ protection.
The &be UV Primer Rich Moist is a 3-in-1 makeup primer, sunscreen and skincare base designed to deliver hydrated, luminous skin while improving makeup wear throughout the day. Its rich cream-like texture adheres comfortably to the skin, helping minimise the appearance of pores, uneven texture and dullness without feeling heavy.
This limited Cool Type edition features a refreshing cooling sensation thanks to a gentle menthol derivative, while oil-absorbing ingredients help reduce shine and makeup breakdown caused by heat and excess sebum. With 92% naturally derived ingredients and advanced skincare technology, it keeps skin moisturised, smooth and radiant all day.
Key Benefits
✔ SPF50+ PA++++ broad-spectrum UV protection
✔ Hydrating primer with skincare benefits
✔ Brightens and smooths skin
✔ Minimises pores and uneven texture
✔ Refreshing cooling sensation
✔ Helps prevent makeup from melting in heat
✔ Long-lasting radiant finish
✔ Soap removable
Why You'll Love It
Cooling Summer Formula
Formulated with a gentle cooling ingredient (Menthoxypropanediol), the primer provides an instant refreshing sensation while remaining comfortable for daily wear.
Long-Lasting Radiant Skin
The rich moisturising formula locks in hydration while controlling excess sebum, helping makeup stay fresh even in hot, humid weather.
Skincare Meets Makeup
Powered by 92% naturally derived ingredients, the primer delivers intensive hydration while creating a smooth canvas for foundation.
AI-Designed Peptide Technology
Features PeptiYouth™, an innovative peptide selected using AI technology, to help improve skin hydration, firmness and natural-looking radiance.
Suitable For
- Dry skin
- Normal skin
- Combination skin
- Dehydrated skin
- Dull complexion
- Enlarged pores
- Summer makeup
Hero Ingredients
- PeptiYouth™ Peptide – helps improve skin firmness and radiance
- 3 Ceramides (NP, NG, AP) – support the skin barrier
- Sugarcane-derived Squalane – moisturises and softens
- Ascorbyl Glucoside – stable Vitamin C derivative
- Ectoin – helps defend against environmental stress
- Jojoba Seed Oil – nourishes skin
- CICA Extract – helps soothe and moisturise
How to Use
After skincare, dispense 1–2 pumps onto your fingertips.
Apply evenly across the forehead, cheeks, nose and chin, then blend over the entire face before applying foundation.
Reapply every 2–3 hours if using as your primary sunscreen.
Free From
- UV absorbers
- Mineral oil
- Synthetic fragrance
- Microplastic beads
- Harsh additives
Patch tested for sensitive skin and non-comedogenic tested. (Results may vary by individual.)
Removes easily with soap and warm water.
Product Details
Brand: &be
Product Name: UV Primer Rich Moist (Cool Type)
SPF: SPF50+ PA++++
Finish: Radiant Glow
Texture: Rich Cream
Skin Type: Dry, Normal & Combination Skin
Made in Japan
People Also Ask
What is &be UV Primer Rich Moist?
It is a 3-in-1 makeup primer, sunscreen and skincare base that hydrates skin, smooths pores and creates a radiant finish while providing SPF50+ PA++++ protection.
Is &be UV Primer Rich Moist suitable for summer?
Yes. The limited Cool Type contains a gentle cooling ingredient and oil-control technology to help reduce shine and makeup breakdown in hot weather.
Does &be UV Primer Rich Moist contain skincare ingredients?
Yes. It contains PeptiYouth™ peptide, ceramides, squalane, ectoin, Vitamin C derivative and botanical oils to hydrate and support healthier-looking skin.
Can I remove &be UV Primer Rich Moist with soap?
Yes. The formula is designed to be removed with soap and warm water, making it suitable for everyday use.
