Shu Uemura Hard Formula Hard 10

Shu Uemura Hard Formula Hard 10 Eyebrow Pencil

The iconic Shu Uemura Hard Formula Hard 10 Eyebrow Pencil has been reimagined with an upgraded formula for even greater precision, durability and control. Loved for over 40 years and Japan's No.1 department store eyebrow pencil, it features Shu Uemura's signature hard formula to create natural, hair-like strokes with professional results.

The upgraded formula offers enhanced colour payoff, longer wear and improved resistance to sweat, water, sebum and heat, helping brows stay beautifully defined all day. Available in 13 carefully curated shades, including new universal black and brown tones designed to complement a wide range of hair colours and skin tones.

🌿 Key Benefits

• Ultra-Fine Hair-Like Strokes: Signature hard formula allows precise, natural-looking brow definition.
• Long-Lasting Wear: Up to 26-hour wear with resistance to sweat, water and sebum.*
• Fade-Resistant Colour: Advanced pigment technology keeps brows looking fresh for up to 24 hours.*
• Heat Resistant: Performs even in temperatures up to approximately 50°C.
• Professional Precision: Designed to be sharpened into Shu Uemura's iconic Naginata (sword-shaped) tip for maximum control.*
• 13 Natural Shades: Includes versatile colours suitable for a wide range of Asian hair colours and skin tones.

💧 Why You'll Love It

Unlike traditional eyebrow pencils, the Hard Formula Hard 10 deposits colour only where needed, allowing you to build soft, realistic brows without harsh lines. Its exceptionally hard core offers excellent control, making it easy for both beginners and professionals to create naturally defined brows.

Ideal For

• Natural-looking eyebrows
• Hair-like brow strokes
• Long-lasting everyday wear
• Oily skin and humid climates
• Precise brow shaping

How to Use

Lightly sketch individual brow hairs following your natural brow shape, building colour gradually for a soft, natural finish.

For the signature 0.1 mm hair-like strokes, the pencil can be professionally sharpened into Shu Uemura's iconic Naginata shape at selected Shu Uemura counters.