Discover why the new Shiseido MAQuillAGE Powder Foundation is becoming one of Japan's most talked-about base makeup launches. Learn about its finish, coverage, who it's best for, and how it compares with other Shiseido foundations.
Discover the newest Paul & Joe Autumn Collection alongside the brand's most-loved makeup. From glossy lips and elegant eyeshadow palettes to collectible packaging and the iconic primer, here's why Paul & Joe continues to be one of Japan's most charming beauty brands.
The Fall 2026 Collection, "Effortless Boldness," perfectly reflects this philosophy. Inspired by contrasting personalities—soft yet strong, classic yet unconventional, polished yet daring—the collection introduces beautifully coordinated eyeshadows, eyeliners, blushes and lip colours that enhance individuality while remaining wearable every day.
