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Discover Japan's Latest Beauty Launches

2026 Autumn / Winter Collection

Explore newly released skincare and makeup from Japan's most-loved beauty brands.

Brand list

SHISEIDO Vital Perfection Guide: A Japanese Approach to Firmness, Brightening and Facial Aging

SHISEIDO Vital Perfection Guide: A Japanese Approach to Firmness, Brightening and Facial Aging

Anti-aging skincare is often organised around ingredients. Retinol for wrinkles. Vitamin C for brightness. Peptides for firmness.

But SHISEIDO Vital Perfection has increasingly moved in another direction.

Rather than isolating one visible sign of aging, the Japanese skincare line approaches the face as a combination of firmness, brightness, moisture, wrinkles and overall facial impression.

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TAKAMI Just Rebuilt Its Bestselling Vitamin C Serum. Here's What Changed

TAKAMI Just Rebuilt Its Bestselling Vitamin C Serum. Here's What Changed

Some skincare renewals are little more than a packaging update. TAKAMI Essence 5CE Premium is not one of them. The Japanese skincare brand is replacing its long-running TAKAMI Essence 5C+E with an extensively reformulated vitamin C serum launching nationwide in Japan on September 2, 2026.

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The New Japanese Autumn Makeup: How SNIDEL BEAUTY Makes Pink Feel Grown-Up

The New Japanese Autumn Makeup: How SNIDEL BEAUTY Makes Pink Feel Grown-Up

SNIDEL BEAUTY’s Autumn 2026 collection takes a different route. Its new Still in the Afterglow collection keeps pink firmly at the centre of the face. But this is not spring pink. Instead of making the colour itself dramatically darker, SNIDEL BEAUTY changes what surrounds it: softer shadow beneath the cheekbones, slightly muted eye colours, controlled luminosity and clear lip colours touched with brown, berry or rose.

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Tokyo Beauty Box