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Discover Japan's Latest Beauty Launches

2026 Autumn / Winter Collection

Explore newly released skincare and makeup from Japan's most-loved beauty brands.

Japanese Luxury Makeup

SUQQU AUTUMN 2026

Soft matte lips, shimmering eyes and refined colours designed for effortless elegance.

Brand list

INOUI Eyes 12: How to Read Japan’s Most Unusual Five-Colour Eyeshadow Palette

INOUI Eyes 12: How to Read Japan’s Most Unusual Five-Colour Eyeshadow Palette

INOUI Eyes is built around light before it is built around colour. The new limited Eyes 12, launching in Japan on 21 August 2026, pushes that idea further than any previous INOUI palette.

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Clé de Peau Beauté Primer Guide: Which One Should You Choose in 2026?

Clé de Peau Beauté Primer Guide: Which One Should You Choose in 2026?

Clé de Peau Beauté has one of the most confusing primer lineups in Japanese luxury makeup. 

Instead of asking:

“Which Clé de Peau primer is best?”

The more useful question is:

“What do you want your primer to change?”

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The JILLSTUART Makeup Color Guide: How to Match Lips, Cheeks and Eyes in 2026

The JILLSTUART Makeup Color Guide: How to Match Lips, Cheeks and Eyes in 2026

JILL STUART is unusually good at making an entire face belong to the same colour family without making every feature look identical. The new 2026 Fall Collection, Dress Up with Bloom, is a particularly good example because its hero product removes one step from the equation entirely. Lip & Cheek Blooming Chiffon uses the same colour on both lips and cheeks.

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