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Discover Japan's Latest Beauty Launches

2026 Autumn / Winter Collection

Explore newly released skincare and makeup from Japan's most-loved beauty brands.

Japanese Luxury Makeup

SUQQU AUTUMN 2026

Soft matte lips, shimmering eyes and refined colours designed for effortless elegance.

Brand list

DECORTÉ's New Concealer Palette Is More Than Concealer: A Guide to Tone & Flat Perfecting Palette

DECORTÉ's New Concealer Palette Is More Than Concealer: A Guide to Tone & Flat Perfecting Palette

DECORTÉ's new Tone & Flat Perfecting Palette, launching in Japan on August 21, 2026, takes a more systematic approach. There are now five palettes — 00, 01, 02, 03 and 101 for 5g. The four beige palettes handle conventional concealing and highlighting, while the completely new 101 approaches complexion correction through colour and light.

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Behind the Formula: How ADDICTION Created Its Most Comfortable Matte Lip Yet

Behind the Formula: How ADDICTION Created Its Most Comfortable Matte Lip Yet

Can a matte lipstick stay comfortable without losing what people love about matte finishes? The answer became the hero product of the 2026 Autumn Collection, representing not only a new lipstick, but a completely updated interpretation of modern matte makeup.

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INOUI Eyes 12: How to Read Japan’s Most Unusual Five-Colour Eyeshadow Palette

INOUI Eyes 12: How to Read Japan’s Most Unusual Five-Colour Eyeshadow Palette

INOUI Eyes is built around light before it is built around colour. The new limited Eyes 12, launching in Japan on 21 August 2026, pushes that idea further than any previous INOUI palette.

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Tokyo Beauty Box