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Discover Japan's Latest Beauty Launches

2026 Autumn / Winter Collection

Explore newly released skincare and makeup from Japan's most-loved beauty brands.

Japanese Luxury Makeup

SUQQU AUTUMN 2026

Soft matte lips, shimmering eyes and refined colours designed for effortless elegance.

Brand list

The JILLSTUART Makeup Color Guide: How to Match Lips, Cheeks and Eyes in 2026

The JILLSTUART Makeup Color Guide: How to Match Lips, Cheeks and Eyes in 2026

JILL STUART is unusually good at making an entire face belong to the same colour family without making every feature look identical. The new 2026 Fall Collection, Dress Up with Bloom, is a particularly good example because its hero product removes one step from the equation entirely. Lip & Cheek Blooming Chiffon uses the same colour on both lips and cheeks.

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Celvoke Reinvented Its Signature Eyeshadow Palette for 2026

Celvoke Reinvented Its Signature Eyeshadow Palette for 2026

For Celvoke, that product is Layered Silhouette Eyes. Instead of simply releasing new colours for Autumn 2026, Celvoke chose to redesign its signature four-colour eyeshadow palette from the ground up. The new palette introduces a different way of thinking about eye makeup—one that focuses less on following preset steps and more on creating depth through layering, transparency and individual expression.

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ETVOS 2026 Autumn Makeup: Can Sensitive-Skin Colour Finally Feel Modern?

ETVOS 2026 Autumn Makeup: Can Sensitive-Skin Colour Finally Feel Modern?

There has always been a compromise hidden inside the phrase “makeup for sensitive skin.” Products may feel gentle, but the colours are often predictable. Formulas may be easy to remove, but the finish can lack the polish, depth or emotional appeal of conventional colour cosmetics. Japan’s ETVOS has spent years trying to close that gap.

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