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Discover Japan's Latest Beauty Launches

2026 Autumn / Winter Collection

Explore newly released skincare and makeup from Japan's most-loved beauty brands.

Brand list

Why Does ALBION Use Milk Before Lotion? Inside the FLARUNÉ Skincare Method

Why Does ALBION Use Milk Before Lotion? Inside the FLARUNÉ Skincare Method

The newly updated FLARUNÉ range makes the idea particularly easy to see. Alongside its signature Full Refine Milk f, the brand has expanded the beginning of the routine with three new cleansing formulas: Quick Off Oil Cleansing, Cocoon Cream Cleansing and Moist Stringy Wash.

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SHISEIDO Vital Perfection Guide: A Japanese Approach to Firmness, Brightening and Facial Aging

SHISEIDO Vital Perfection Guide: A Japanese Approach to Firmness, Brightening and Facial Aging

Anti-aging skincare is often organised around ingredients. Retinol for wrinkles. Vitamin C for brightness. Peptides for firmness.

But SHISEIDO Vital Perfection has increasingly moved in another direction.

Rather than isolating one visible sign of aging, the Japanese skincare line approaches the face as a combination of firmness, brightness, moisture, wrinkles and overall facial impression.

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TAKAMI Just Rebuilt Its Bestselling Vitamin C Serum. Here's What Changed

TAKAMI Just Rebuilt Its Bestselling Vitamin C Serum. Here's What Changed

Some skincare renewals are little more than a packaging update. TAKAMI Essence 5CE Premium is not one of them. The Japanese skincare brand is replacing its long-running TAKAMI Essence 5C+E with an extensively reformulated vitamin C serum launching nationwide in Japan on September 2, 2026.

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Tokyo Beauty Box