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Discover Japan's Latest Beauty Launches

2026 Autumn / Winter Collection

Explore newly released skincare and makeup from Japan's most-loved beauty brands.

Brand list

The RMK Lipstick Texture Guide: From Dewy Melt to the New Lumi-Matte

The RMK Lipstick Texture Guide: From Dewy Melt to the New Lumi-Matte

Dewy Melt Lip Color uses clear shine to make the lips look fuller and fresher. Velvet Scene Lip Color combines strong colour with a thin, softly luminous veil. And in September 2026, RMK adds a third interpretation: Lumi-Matte Lip Color, a lipstick that appears matte but deliberately leaves a controlled trace of luminosity behind. 

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What Is SENSAI? A Guide to the Japanese Luxury Skincare Brand

What Is SENSAI? A Guide to the Japanese Luxury Skincare Brand

For someone discovering SENSAI for the first time, however, the collection can be slightly difficult to navigate. Names such as Silky Purifying, Absolute Silk and Ultimate represent different parts of the SENSAI skincare world, while many products are designed to work as steps within a ritual rather than as standalone treatments.

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The New Japanese Eyeshadow Gradient: Elegance Parfait Couleur Palette and the Art of “Transparent Depth”

The New Japanese Eyeshadow Gradient: Elegance Parfait Couleur Palette and the Art of “Transparent Depth”

For its 40th anniversary, Elegance has redesigned the four-colour palette around that exact problem.

Released in Japan on August 18, 2026, the new Elegance Parfait Couleur Palette arrives in ten permanent colour stories and two limited editions. Rather than promising maximum pigmentation, Elegance describes the finish with a more unusual expression:

“透明感ディープ” — transparent depth.

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Tokyo Beauty Box