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Discover Japan's Latest Beauty Launches

2026 Autumn / Winter Collection

Explore newly released skincare and makeup from Japan's most-loved beauty brands.

Japanese Luxury Makeup

SUQQU AUTUMN 2026

Soft matte lips, shimmering eyes and refined colours designed for effortless elegance.

Brand list

Is to/one Makeup Worth Buying? A Practical Guide to the Brand’s Colours, Textures and 2026 Autumn Collection

Is to/one Makeup Worth Buying? A Practical Guide to the Brand’s Colours, Textures and 2026 Autumn Collection

When people think of Japanese beauty, brands like SHISEIDO, SUQQU and RMK often come to mind first. Yet among beauty editors, makeup artists and shoppers at Cosme Kitchen, another brand has quietly become a favourite over the past few years: to/one.

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Why Is Elegance La Poudre So Famous? The Japanese Face Powder Everyone Talks About

Why Is Elegance La Poudre So Famous? The Japanese Face Powder Everyone Talks About

Discover why Elegance La Poudre Haute Nuance has remained one of Japan's most iconic face powders for over three decades. Learn how each shade differs, which finish suits your skin, and why beauty lovers continue to repurchase this legendary compact.

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The New Shiseido MAQuillAGE Powder Foundation (2026): Is It Japan's Best Powder Foundation?

The New Shiseido MAQuillAGE Powder Foundation (2026): Is It Japan's Best Powder Foundation?

Discover why the new Shiseido MAQuillAGE Powder Foundation is becoming one of Japan's most talked-about base makeup launches. Learn about its finish, coverage, who it's best for, and how it compares with other Shiseido foundations.

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Tokyo Beauty Box