While brands like SUQQU, RMK and SHISEIDO are well known internationally, &be has quietly become one of Japan's favourite everyday beauty brands thanks to its effortless makeup style, skincare-first philosophy and products created by renowned makeup artist Yusuke Kawakita (河北裕介).
Launching first in Japan, the new SHISEIDO Basic Skincare collection rethinks the products people use every morning and evening—before serums, moisturisers or anti-aging treatments even begin.
The 2026 Autumn VINTAGE GLOW Collection makes this system even clearer. Its four new Eye Coloration N palettes introduce a transparent metallic colour inspired by vintage jewellery—not merely as a glitter accent, but as a shade that can change the intensity and atmosphere of the entire palette.
