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Drug Store Selection

Explore Everyday Japanese Beauty Favorites

Discover the charm of Japan’s beloved drugstore beauty brands—where quality meets affordability. From gentle cleansers and hydrating lotions to long-lasting makeup and innovative sunscreens, these products are trusted daily by millions in Japan. Curated with care, our collection features best-selling items from cult-favorite brands like Anessa, Curel, Kate, Canmake, and more. Perfect for beginners and beauty lovers alike, these high-performance essentials bring the heart of J-beauty straight to your routine—without breaking the bank.

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Kate Popping Silhouette Shadow 3.6g in BE-1 with four neutral shades in matte and glitter textures for bold eye makeup.
Cezanne Super Slim Eyebrow in shade 01 Light Brown with ultra-thin 0.09mm tip for precise eyebrow definition, shown with packaging.
Maquillage Dramatic Skin Sensor Base NEO in three shades: Mint, Lavender, and Nude Beige, SPF50+, 25ml, hydrating and pore-blurring primer.
Excel Eye Planner eye shadow in a shimmering light pink shade, part of the Excel Tokyo Beauty Box collection.
Excel Skinny Rich Shadow Excel Tokyo Beauty Box featuring a quad of warm-toned eye shadows in a gold compact with Zozo Cosme Awards 2024 badge.
Fujiko Magical Eyebrow Color 3g in shade 01 Natural Brown, featuring a sleek brown applicator and a swatch of the natural brown color.
New in
Fujiko Watercolor Blush 3.8g in shade 01 My Sweet Pink, featuring a soft peachy tone with a sleek frosted bottle and swatch.
Ettusais Eye Edition (Mascara Base) 6g in sleek black packaging, ideal for enhancing and curling eyelashes naturally.
New in
Kate Lip Monster Lipstick in shade 01 with vibrant red packaging featuring lip graphics and Japanese text, offering long-lasting color.
Maquillage Dramatic Powder EX foundation in a sleek black compact with sponge applicator, offering longwear SPF25 and pore coverage.
Canmake Cream Check 2.2g blushes in three shades: coral, red, and pink, featuring a gem-like compact design for vibrant cheek color.
Kate 3D Eyebrow Color Z 6.3g in BR-1 Natural Brown shade, packaged with a sleek design for natural-looking brows.
Curél Moisture Facial Cream 40g with packaging, featuring a white jar and box highlighting intensive moisture care for face moisturizers.
Curél Moisture Facial Milk 120ml bottle and packaging, a lightweight facial emulsion for deep hydration and sensitive skin care.
Curél Moisture Facial Lotion 150ml with bottle and packaging, designed for sensitive skin with ceramide functional capsules for deep hydration.
Curél Foaming Facial Wash 150ml with pump dispenser and packaging box featuring ceramide care for sensitive skin.
Curél Oil Makeup Cleansing Milk 200ml with pump bottle and packaging box featuring ceramide care and moisturizing benefits.
Haku Melanodefenser serum bottle for advanced skin whitening and pigmentation defense
New in
Haku Melanoreleaser advanced skin treatment device for effective pigmentation reduction and brightening results
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Haku moisture lotion provides deep hydration for healthy skin, offering superior moisturizing benefits and radiance.
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Haku Melanofocus serum bottle for advanced dark spot correction and skin brightening treatment on a white background.
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Haku Refiner advanced skincare serum bottle on white background for precise skin refining and hydration
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Haku Day Brightening UV 45ml sunscreen bottle for skin protection and brightening, Japanese skincare product
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Haku Melanofocus IV serum bottle on white background, targeted dark spot treatment for brighter skin
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Primavista Skin Protect Base makeup primer, lightweight formula for flawless skin protection and even coverage.
Skin Protect Base for very oily skin by Sofina Primavista, mattifying primer for long-lasting oil control.
Maquillage Dramatic Essence Cushion Glow foundation in an open compact with a black and gold applicator puff. Provides a radiant, lightweight finish.
Maquillage Essence Liquid EX foundation in a sleek beige bottle with a white cap. This poreless serum foundation provides smooth, glossy skin.
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Snow Beauty Brightening Skin Care Powder A set with decorative box, compact, puff, and pastel-toned pouch featuring snowflake designs.
Revital Shiseido Emulsion I 130ml bottle and packaging box, designed for firm, moisturized, and bright skin with photodamage protection.
Revital Shiseido Lotion I 170ml with sleek white bottle and matching box, designed for firm, moisturized, and bright skin.
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