Excel The Prime Eyebrow

About Product

Renewal Launch
A single pencil creates refined, beautifully shaped brows.
A 3-in-1 eyebrow tool combining pencil, powder, and brush.
The brand’s overwhelmingly No.1 best-seller* — Powder & Pencil Eyebrow EX — has been renewed for the first time in 13 years!

The oval-core pencil now glides even more smoothly than the previous version, delivering exceptional precision and comfort.
It also features a new waterproof formula, allowing your brows to stay beautifully defined for hours.

The powder, which adds natural dimension to the entire brow, now uses a new formula that creates an even softer, fluffier finish for a more natural, 3D effect.

The screw brush has been made softer and more flexible for improved comfort and better blending, making it easier to diffuse harsh lines.

Available in 8 shades ranging from basic to trend-forward colors.
The four popular existing shades (01, 02, 05, 07) remain unchanged, while new ash and reddish tones have been added to follow current trends.

* Based on shipment results from October 2024 to the end of May 2025.

How to Use

STEP 1:
Use the pencil to fill in sparse areas and define the tail of the brows with hair-like strokes.

STEP 2:
Apply the powder across the entire brow to shape and add dimension.

STEP 3:
Finish by using the brush to blend the lines and groom the brow hairs for soft, natural, 3D brows.