Curel is a skincare brand by Kao, developed for dry and sensitive skin. Launched in Japan in 1999, it is known for its “Moisture Barrier” approach, focusing on ceramide-functional ingredients that support the skin’s natural barrier function. By cleansing and moisturizing while supplementing the skin’s own ceramides, Curel helps maintain healthy skin that is less prone to irritation. The brand offers gentle formulations suitable for the face, body, and scalp, designed for everyone from babies to adults.
