Inspired by the Italian phrase “prima vista”—meaning “love at first sight”—Primavista is Kao’s premier base makeup brand. Designed to make your face look youthful and radiant from every angle, its range includes primers, foundations, and face powders that resist shine caused by sweat and sebum. The Oil-Control Primer, a long-time bestseller, has earned the trust of countless women, with popular actresses Satomi Ishihara and Kasumi Arimura serving as the brand’s image models.
