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2025 Season's New

🌸 2025 Spring Summer Japanese Makeup – New J-Beauty Releases (SS Collection)

Discover the latest Japanese makeup trends for Spring/Summer 2025.
Tokyo Beauty Box presents a curated collection of new season releases, limited editions, and trending cosmetics from Japan’s most sought-after beauty brands.

Explore fresh textures, radiant finishes, and modern color palettes inspired by Japanese seasonal beauty aesthetics.

✨ What’s Trending in Japanese Makeup 2025 (SS)

This season focuses on:

  • Natural radiant skin (“glass skin” glow)
  • Sheer, glossy lips with buildable color
  • Soft, dimensional eye makeup
  • Lightweight, breathable textures for everyday wear

👉 Designed for effortless, modern beauty looks

💎 Featured Japanese Makeup Products (2025 SS)

Discover standout products from this season’s collection:

👉 Perfect for creating both daily natural looks and seasonal trend makeup

🌿 Why Japanese Seasonal Collections Matter

Japanese beauty brands release seasonal collections that reflect:

  • Current beauty trends in Japan
  • Limited-edition colors and formulas
  • Innovative textures and finishes

👉 Meaning you get exclusive products before they go mainstream globally

🌟 Why Shop the 2025 SS Collection at Tokyo Beauty Box?

  • Authentic Japanese cosmetics, directly sourced
  • Access to limited-edition and hard-to-find items
  • Carefully curated seasonal trends
  • Perfect for discovering new beauty inspiration

💄 Perfect For

  • Trend-driven beauty lovers
  • Japanese makeup enthusiasts (J-Beauty fans)
  • Collectors of limited-edition cosmetics
  • Everyday natural makeup looks

🛒 Shop the 2025 Spring Summer Collection

Stay ahead of beauty trends with the latest Japanese makeup releases.
Explore the 2025 SS collection and refresh your makeup routine today.

RMK Shade & Glow Face Palette featuring bronze and blush shades for a radiant glow
RMK
RMK Shade & Glow Face Palette 10g
£44.00
Moisture Lotion Red B.A by POLA for Hydrating and Nourishing Skin Care
POLA
Pola Red B.A Volume Moisture Lotion 120ml
£48.00
Clé de Peau Beauté Brush (Concealer).
Clé de Peau Beauté
Clé de Peau Beauté Brush (Concealer)
£21.00
Clé de Peau Beauté Precious Cold Vitality Serum 40ml.
New in
Clé de Peau Beauté
Clé de Peau Beauté Precious Cold Vitality Serum 40ml
£164.00
Celvoke Sureness Eyeliner Pencil.
New in
Celvoke
Celvoke Sureness Eyeliner Pencil
£18.00
Visee Extra Skinny Concealer.
New in
Visee
Visee Extra Skinny Concealer
£10.00
Ipsa Cleansing Fresh Foam e 125g.
Ipsa
Ipsa Cleansing Fresh Foam e 125g
£18.00
Dream-inspired alluring lip stick by THREE, enhancing natural beauty with rich color and lasting finish
New in
Three
Three Dream On Alluring Lip Stick
£25.00
RMK W Treatment Lotion 160ml.
RMK
RMK W Treatment Lotion 160ml
£25.00
Revitalize your skin with RMK Makeup Base for a flawless, long-lasting complexion and radiant finish.
New in
RMK
RMK Makeup Base 30ml
£25.00
Shu Uemura Eye Sculpt makeup set showcasing precision eye contouring tools for a refined and artistic look
New in
Shu Uemura
Shu Uemura Eye Sculpt (new)
£41.00
Earl Grey scented Hand Soap by Shiro, natural ingredients for gentle cleansing and refreshing fragrance
New in
Shiro
Shiro Fragrance Earl Grey Hand Soap 145ml
£13.00
Albion Dermagen eye serum with advanced formula for rejuvenating delicate skin around the eyes
New in
Albion
Albion Infinesse Dermagen Serum BT
£88.00
Albion Infinesse Brightening Charger.
New in
Albion
Albion Infinesse Brightening Charger
£49.00
Albion Infinesse Float Release Gel Wash 150ml.
New in
Albion
Albion Infinesse Float Release Gel Wash 150ml
£23.00
Albion Infinesse Melt Force V Cleansing Oil 150g.
New in
Albion
Albion Infinesse Melt Force V Cleansing Oil 150g
£28.00
Naturaglacé Highlight Powder N giving a radiant glow with its expert highlight for natural beauty enhancement.
New in
naturaglacé
naturaglacé Highlight Powder N 9.4g
£24.00
Hydrate skin and enhance glow with Naturaglacé Makeup Cream Moist 30g for a radiant, natural finish
New in
naturaglacé
naturaglacé Makeup Cream Moist 30g
£22.00
Celvoke Infinity Color N makeup palette featuring vibrant, long-lasting shades for a flawless and elegant look
New in
Celvoke
Celvoke Infinity Color N
£20.00
Jillstuart Blooming Lash Film Curler creating long, defined eyelashes for a professional makeup finish
New in
Jillstuart
Jillstuart Blooming Lash Film Curler
£20.00
Suqqu Eyelash Base for long-lasting curl and volume, premium eyelash base to enhance lash definition
New in
Suqqu
Suqqu Defining Eyelash Base 4.2g
£22.00
Petal Blooming Gloss by to/one: Luxurious lip gloss with natural shine and moisturization for radiant lips.
New in
to/one
to/one Petal Blooming Gloss
£16.00
RMK Feather Wisp Mascara in Nightfall Black with sleek beige tube and precision brush for length and curl. Ideal for defined, lifted lashes.
New in
RMK
RMK Feather Wisp Mascara 4.4g
£24.00
Ipsa Designing Face Palette SPF – Radiant Look with coral blush, white highlighter, and contour shades in 7.2g compact. Ideal for glowing skin finish.
Ipsa
Ipsa Designing Face Color Palette 7.2g
£36.00
Shu Uemura veil press setting powder for a flawless, long-lasting makeup finish and oil control
Shu Uemura
Shu Uemura Unlimited Washi Veil Setting Powder 10g
From £4.00
Shiseido Perfect Sun Protector Lotion 50ml.
New in
Shiseido
Shiseido Perfect Sun Protector Lotion 50ml
£37.00
SUQQU serum bottle with elegant packaging, highlighting skincare benefits and luxury beauty essentials
New in
Suqqu
Suqqu Aqufons Refining Serum
From £47.00
Lunasol liquid eyeliner and eyebrow liner for precise and elegant eye makeup
New in
Lunasol
Lunasol Modeling Eyebrow Liner
£21.00
Lunasol eyebrow pencil providing precise definition and natural color for flawless brows
New in
Lunasol
Lunasol Modeling Eyebrow Pencil
From £10.00
Curél UV Protection Essence 50g.
Curél
Curél UV Protection Essence 50g
£13.00
Pola Red B.A Multi Concentrate skincare serum bottle with advanced anti-aging formula
POLA
Pola Red B.A Multi Concentrate 50g
£59.00
Pola Red B.A Treatment Wash 120g.
POLA
Pola Red B.A Treatment Wash 120g
£26.00
Elegant Elégance four color eye shadow palette showcasing vibrant shades for sophisticated makeup looks
Elégance
Elégance Nouvelle Eyes
£37.00
Visee lip plumper product enhancing lips with a glossy finish and natural volume
New in
Visee
Visee Essence Lip Plumper 5.5ml
£11.00
Excel Eye Nuancer.
Excel
Excel Eye Nuancer
£8.00
Clé de Peau Beauté Powder Brush.
Clé de Peau Beauté
Clé de Peau Beauté Powder Brush
£44.00
225 results

FAQs

Got a question? We are here to answer

What types of products are included in the 2025 Season's New collection?
The collection features new Japanese makeup releases for Spring/Summer 2025, including lipsticks, eyeshadow palettes, contour and highlight palettes, and high-pigment single eyeshadows from top Japanese beauty brands.
What makeup trends does the 2025 Spring/Summer Japanese collection focus on?
This season emphasizes natural radiant skin with a 'glass skin' glow, sheer glossy lips with buildable color, soft dimensional eye makeup, and lightweight, breathable textures for everyday wear.
Why should I shop the 2025 SS collection at Tokyo Beauty Box?
Tokyo Beauty Box offers authentic Japanese cosmetics directly sourced, access to limited-edition and hard-to-find items, and a carefully curated selection of seasonal trends perfect for discovering new beauty inspiration.