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2025 Season's New

🌸 2025 Spring Summer Japanese Makeup – New J-Beauty Releases (SS Collection)

Discover the latest Japanese makeup trends for Spring/Summer 2025.
Tokyo Beauty Box presents a curated collection of new season releases, limited editions, and trending cosmetics from Japan’s most sought-after beauty brands.

Explore fresh textures, radiant finishes, and modern color palettes inspired by Japanese seasonal beauty aesthetics.

✨ What’s Trending in Japanese Makeup 2025 (SS)

This season focuses on:

  • Natural radiant skin (“glass skin” glow)
  • Sheer, glossy lips with buildable color
  • Soft, dimensional eye makeup
  • Lightweight, breathable textures for everyday wear

👉 Designed for effortless, modern beauty looks

💎 Featured Japanese Makeup Products (2025 SS)

Discover standout products from this season’s collection:

👉 Perfect for creating both daily natural looks and seasonal trend makeup

🌿 Why Japanese Seasonal Collections Matter

Japanese beauty brands release seasonal collections that reflect:

  • Current beauty trends in Japan
  • Limited-edition colors and formulas
  • Innovative textures and finishes

👉 Meaning you get exclusive products before they go mainstream globally

🌟 Why Shop the 2025 SS Collection at Tokyo Beauty Box?

  • Authentic Japanese cosmetics, directly sourced
  • Access to limited-edition and hard-to-find items
  • Carefully curated seasonal trends
  • Perfect for discovering new beauty inspiration

💄 Perfect For

  • Trend-driven beauty lovers
  • Japanese makeup enthusiasts (J-Beauty fans)
  • Collectors of limited-edition cosmetics
  • Everyday natural makeup looks

🛒 Shop the 2025 Spring Summer Collection

Stay ahead of beauty trends with the latest Japanese makeup releases.
Explore the 2025 SS collection and refresh your makeup routine today.

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Availability
Addiction Tokyo Concealer for flawless coverage, perfect solution for concealing imperfections and enhancing beauty
New in
Addiction
Addiction Tokyo Skin Refelct Fix Concealer 6.5ml
£22.00
Jillstuart Illuminating Gem Serum Primer in lavender pearl, 30ml. A radiant makeup base for smooth, translucent skin with a long-lasting finish.
New in
Jillstuart
Jillstuart Illuminating Gem Serum Primer 30ml
£21.00
D Program Cleansing Foam with Essence in Cleansing Foam for Deep Facial Cleanse
d program
d Program Essence-in Cleansing Foam 120g

1 review
£12.00
Excel Seamless Tone Blush.
Excel
Excel Seamless Tone Blush
£11.00
Celvoke Arauz lipstick in a sleek tube, perfect for elegant makeup looks and vibrant lip color
New in
Celvoke
Celvoke Arauz Lips
From £6.00
Ipsa Bounce Intense Cream 50g.
Ipsa
Ipsa Bounce Intense Cream 50g
£53.00
Celvoke Vatic Eyes S.
New in
Celvoke
Celvoke Vatic Eyes S
£14.00
Addiction Tokyo The Liquid Blush Glow.
Addiction
Addiction Tokyo The Liquid Blush Glow
£22.00
Paul&Joe Scalp & Hair Treatment 200g.
New in
Three
Paul&Joe Scalp & Hair Treatment 200g
£20.00
Addiction Eyeshadow single eye shadow from 2026 summer collection, vibrant colors for stylish makeup looks
New in
Addiction
Addiction Tokyo The Eyeshadow Pearl (Summer 2026)
£14.00
Kanebo Body Polisher for smooth and radiant skin care, enhancing body exfoliation and moisture retention
Kanebo
Kanebo Wrapping Body Polisher 220g
£27.00
Albion Excia Everlasting Foundation providing flawless finish and long-lasting coverage by Albion
New in
Albion
Albion Excia Everlasting Foundation 30ml
£88.00
Albion Excia Brightening Immaculate Serum Z enhances skin radiance with powerful brightening serum formula
New in
Albion
Albion Excia Brightening Immaculate Serum Z
£146.00
Cosme Decorté AQ Radiance Watery Gel Cleansing 175g.
New in
Cosme Decorte
Cosme Decorté AQ Radiance Watery Gel Cleansing 175g
£41.00
Protect and perfect your skin with naturaglacé UV Base S 30ml, offering effective sun protection and flawless finish.
New in
naturaglacé
naturaglacé UV Protection Base S 30ml
£20.00
Silky Hair after Smooth Treatment with THREE products for healthy and shiny hair
New in
Three
Three Essential Scents Smooth Treatment 190g

1 review
£24.00
Comprehensive primer on addiction providing essential insights and effective coping strategies for recovery
New in
Addiction
Addiction Tokyo Silky Balm Primer 20g
£15.00
Snidel Beauty Face Stylist palette showcasing versatile face makeup for radiant, professional results
New in
Snidel Beauty
Snidel Beauty Face Stylist n
£36.00
Baum Day Shield skincare product providing superior sun protection and moisturizing benefits for healthy skin
New in
Baum
Baum Double Protection Day Shield n 60ml
£30.00
Suqqu mascara showcases premium lash definition and lengthening, ideal for enhancing eyes with luxurious Japanese beauty.
New in
Suqqu
Suqqu 3D Eyelash Mascara Waterproof 4.6g
£25.00
Petal Float Blush by to/one, elegant rosy pink makeup for a natural, radiant glow, cruelty-free and vegan formula.
New in
to/one
to/one Petal Float Blush
£19.00
Snidel Pure Lip Shaper luxury lipstick tube on white background showcasing elegant lip product packaging
New in
Snidel Beauty
Snidel Pure Lip Shaper n
£15.00
Snidel Beauty Balm - 24-Hour Hydration & UV Protection in elegant mint green and gold tube, offering SPF30 lip care and smooth finish.
New in
Snidel Beauty
Snidel Beauty Melting Fit Balm 2.9g
£16.00
Addiction liquid eyeliner with pearl finish, long-lasting and precise application for a flawless eye makeup look
New in
Addiction
Addiction Tokyo The Liquid Eyeliner Pearl
£18.00
Model wearing RMK Feather Wisp Mascara in black, showcasing long, curled lashes with a natural, lifted finish.
New in
RMK
RMK Feather Wisp Long Mascara 4.4g
£22.00
The Ginza Hybrid Gel Oil for vibrant, firm skin in a sleek 100ml glass bottle with silver cap, ideal for daily skincare routines.
New in
The Ginza
The Ginza Hybrid Gel Oil n 100ml
£165.00
Ipsa Protector Sensitive EX SPF50+ Sunscreen in a sleek white 30g tube with silver cap, ideal for sensitive skin and daily sun protection.
New in
Ipsa
Ipsa Protector Sensitive EX 30g
£23.00
Shiseido Perfect Sun Protector Stick 20g.
New in
Shiseido
Shiseido Perfect Sun Protector Stick 20g
£23.00
Maquillage Dramatic Essence Cushion Glow foundation in an open compact with a black and gold applicator puff. Provides a radiant, lightweight finish.
Maquillage
Maquillage Dramatic Essence Cushion Glow
From £3.00
Suqqu Renew Serum with smooth hydration, surrounded by water splashes. Enhances skin radiance and moisture for a refreshed, even complexion.
New in
Suqqu
Suqqu Aqufons Smooth Renew Serum

1 review
From £46.00
Shiseido Ultimune Power Infusing Serum.
New in
Shiseido
Shiseido Ultimune Power Infusing Serum
From £51.00
Lunasol Serum UV Day Protective skincare product offering effective sun protection and hydration
New in
Lunasol
Lunasol Glowing Day Serum UV 30g
£29.00
Shiseido Benefiance Brightening Micro-Spot Serum.
Shiseido
Shiseido Benefiance Brightening Micro-Spot Serum
From £77.00
Shiseido Benefiance Brightening Gel Cream 50g.
New in
Shiseido
Shiseido Benefiance Brightening Gel Cream 50g
£56.00
Paula Wrinkle Shot Medical Serum Duo.
New in
POLA
Paula Wrinkle Shot Serum Duo
£93.00
Suqqu 3D Control Eyebrow.
Suqqu
Suqqu 3D Control Eyebrow
£38.00
230 results

FAQs

Got a question? We are here to answer

What types of products are included in the 2025 Season's New collection?
The collection features new Japanese makeup releases for Spring/Summer 2025, including lipsticks, eyeshadow palettes, contour and highlight palettes, and high-pigment single eyeshadows from top Japanese beauty brands.
What makeup trends does the 2025 Spring/Summer Japanese collection focus on?
This season emphasizes natural radiant skin with a 'glass skin' glow, sheer glossy lips with buildable color, soft dimensional eye makeup, and lightweight, breathable textures for everyday wear.
Why should I shop the 2025 SS collection at Tokyo Beauty Box?
Tokyo Beauty Box offers authentic Japanese cosmetics directly sourced, access to limited-edition and hard-to-find items, and a carefully curated selection of seasonal trends perfect for discovering new beauty inspiration.