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2025 Season's New

🌸 2025 Spring Summer Japanese Makeup – New J-Beauty Releases (SS Collection)

Discover the latest Japanese makeup trends for Spring/Summer 2025.
Tokyo Beauty Box presents a curated collection of new season releases, limited editions, and trending cosmetics from Japan’s most sought-after beauty brands.

Explore fresh textures, radiant finishes, and modern color palettes inspired by Japanese seasonal beauty aesthetics.

✨ What’s Trending in Japanese Makeup 2025 (SS)

This season focuses on:

  • Natural radiant skin (“glass skin” glow)
  • Sheer, glossy lips with buildable color
  • Soft, dimensional eye makeup
  • Lightweight, breathable textures for everyday wear

👉 Designed for effortless, modern beauty looks

💎 Featured Japanese Makeup Products (2025 SS)

Discover standout products from this season’s collection:

👉 Perfect for creating both daily natural looks and seasonal trend makeup

🌿 Why Japanese Seasonal Collections Matter

Japanese beauty brands release seasonal collections that reflect:

  • Current beauty trends in Japan
  • Limited-edition colors and formulas
  • Innovative textures and finishes

👉 Meaning you get exclusive products before they go mainstream globally

🌟 Why Shop the 2025 SS Collection at Tokyo Beauty Box?

  • Authentic Japanese cosmetics, directly sourced
  • Access to limited-edition and hard-to-find items
  • Carefully curated seasonal trends
  • Perfect for discovering new beauty inspiration

💄 Perfect For

  • Trend-driven beauty lovers
  • Japanese makeup enthusiasts (J-Beauty fans)
  • Collectors of limited-edition cosmetics
  • Everyday natural makeup looks

🛒 Shop the 2025 Spring Summer Collection

Stay ahead of beauty trends with the latest Japanese makeup releases.
Explore the 2025 SS collection and refresh your makeup routine today.

Kanebo Radiant Skin Refiner 200ml.
Kanebo
Kanebo Radiant Skin Refiner 200ml

1 review
£28.00
D Program Cleansing Foam with Essence in Cleansing Foam for Deep Facial Cleanse
d program
d Program Essence-in Cleansing Foam 120g

1 review
£13.00
Suqqu Glow Setting Powder 7.5g.
New in
Suqqu
Suqqu Glow Setting Powder 7.5g
£49.00
Estée Lauder serum bottle with luxurious packaging, showcasing premium skincare solution for radiant skin
4 in stock
Estée Lauder
Estée Lauder Aqua Charge Serum Essence 30ml
£49.00
Estée Lauder Japan exclusive Hydrate Lotion for deep skin hydration and smooth texture
3 in stock
Estée Lauder
Estée Lauder Aqua Charge Treatment Lotion 200ml
£45.00
Ginza Essence Lotion 200ml bottle with minimalist design, ideal for moisturizing skincare in toners and astringents category.
New in
The Ginza
The Ginza Essence Lotion n 200ml
£126.00
Etvos mineral face powder providing natural, lightweight coverage for a flawless complexion
New in
Etvos
Etvos Mineral Reflecting Skin Powder 8g
£28.00
RMK Correcting Veil Concealer providing flawless coverage with light, natural finish for all skin types
New in
RMK
RMK Correcting Veil Concealer 4g
£25.00
Visee Nuance Dewey Creator.
Visee
Visee Nuance Dewey Creator
£10.00
Love Liner Signature Fit Pencil <Eyebrow>.
Loveliner
Love Liner Signature Fit Pencil
£9.00
Clé de Peau Beauté The Lipstick Shine 4g.
Clé de Peau Beauté
Clé de Peau Beauté The Lipstick Shine 4g
£36.00
Kanebo Rouge lipstick with velvet finish and matte finish, perfect for elegant and long-lasting lip color
New in
Kanebo
Kanebo Rouge Star Breath 4.4g
£28.00
Shu Uemura Kinu Care lip gloss providing smooth, glossy finish with nourishing ingredients
New in
Shu Uemura
Shu Uemura Kinu Care Glow Up 5.5ml
£29.00
Visee 5 shade eyeshadow palette showcasing elegant colors for versatile makeup looks
Visee
Visee W Mood Eyes 4.8g
£10.00
Cosme Decorté AQ Deep Pore Cleanser for radiant skin, effective cleanser enhancing glow and deep pore cleansing
New in
Cosme Decorte
Cosme Decorté AQ Deep Pore Cleanser 40ml
£62.00
Kate Lip Monster Glossy hydrates lips with a long-lasting glossy finish for vibrant, smooth results.
Kate
Kate Kate Lip Monster Glossy Birth 2g
£12.00
Naturaglacé pressed powder compact offering a smooth finish for flawless skin makeup
New in
naturaglacé
naturaglacé Skin Care Shield Pressed Powder 9g
£25.00
Etvos Mineral UV Face Setting Powder providing natural finish and sun protection for all skin types
New in
Etvos
Etvos Mineral UV Seamless Veil AZ 9g
From £21.00
Celvoke eyebrow powder trio offering three shades for natural, long-lasting definition enhancing brow appearance
New in
Celvoke
Celvoke Indicate Eyebrow Powder 1.8g
£22.00
Petal Float Blush by to/one, elegant rosy pink makeup for a natural, radiant glow, cruelty-free and vegan formula.
New in
to/one
to/one Petal Float Blush
£20.00
Snidel Beauty Rouge Couture lipstick in elegant packaging, showcasing premium makeup for luxury beauty enthusiasts.
New in
Snidel Beauty
Snidel Beauty Rouge Couture 3.1g
£21.00
Ipsa silk cotton pads for makeup application and skincare, soft and gentle on the skin
Ipsa
Ipsa Silk Cotton
£4.00
Ipsa Serum Active 50ml in a sleek blue bottle, designed for whitening and clear skin care. Ideal for reducing melanin and brightening complexion.
New in
Ipsa
Ipsa Serum Active 50ml
£73.00
Etvos Mineral Eye Balm providing long-lasting Cream Eye Shadow with natural, gentle ingredients for sensitive eyes
New in
Etvos
Etvos Mineral Eye Balm 1.7g
£18.00
Addiction Tokyo UV Touch Up Cushion, portable foundation with UV protection for radiant and flawless makeup finish
Addiction
Addiction Tokyo Skincare UV Touch Up Cushion
From £5.00
Addiction Tokyo Concealer for flawless coverage, perfect solution for concealing imperfections and enhancing beauty
New in
Addiction
Addiction Tokyo Skin Refelct Fix Concealer 6.5ml
£23.00
Paula Wrinkle Shot Medical Serum Duo.
New in
POLA
Paula Wrinkle Shot Serum Duo
£96.00
SK-II LXP Kintsugi Serum 50ml.
New in
SK-II
SK-II LXP Kintsugi Serum 50ml
£380.00
Visee Nemmac lip gloss suitable for vibrant, long-lasting color and smooth application
New in
Visee
Visee Nemmac Fake Liquid 6ml
£12.00
Love Liner Signature Fit Mascara <Eyebrow> 6.5g.
Loveliner
Love Liner Signature Fit Mascara 6.5g
£10.00
Celvoke Arauz lipstick in a sleek tube, perfect for elegant makeup looks and vibrant lip color
New in
Celvoke
Celvoke Arauz Lips
From £6.00
Ipsa Liquid Goundation e 25ml.
Ipsa
Ipsa Liquid Goundation e 25ml
£30.00
Addiction Tokyo The Lip Balm Soft Matte.
New in
Addiction
Addiction Tokyo The Lip Balm Soft Matte
£23.00
Three Dream On Alluring lil one.
New in
Three
Three Dream On Alluring lil one
£23.00
Kanebo Body Polisher for smooth and radiant skin care, enhancing body exfoliation and moisture retention
Kanebo
Kanebo Wrapping Body Polisher 220g
£28.00
Scalp cleanse product THREE effectively removes impurities for a healthy, refreshed scalp
4 in stock
Three
Three Essential Scents Scalp Deep Cleanse 150ml

1 review
£24.00
225 results

FAQs

Got a question? We are here to answer

What types of products are included in the 2025 Season's New collection?
The collection features new Japanese makeup releases for Spring/Summer 2025, including lipsticks, eyeshadow palettes, contour and highlight palettes, and high-pigment single eyeshadows from top Japanese beauty brands.
What makeup trends does the 2025 Spring/Summer Japanese collection focus on?
This season emphasizes natural radiant skin with a 'glass skin' glow, sheer glossy lips with buildable color, soft dimensional eye makeup, and lightweight, breathable textures for everyday wear.
Why should I shop the 2025 SS collection at Tokyo Beauty Box?
Tokyo Beauty Box offers authentic Japanese cosmetics directly sourced, access to limited-edition and hard-to-find items, and a carefully curated selection of seasonal trends perfect for discovering new beauty inspiration.