Choosing the right Shu Uemura base makeup can be overwhelming, especially with several bestselling products designed for different skin types and finishes.
SUQQU is one of Japan's most beloved luxury makeup brands, celebrated for creating luminous, sophisticated complexion products that enhance natural beauty rather than mask it.
The results of the @cosme Best Cosmetics Awards 2026 Mid-Year New Cosmetics Awards are here. Chosen by beauty enthusiasts across Japan, these award-winning base makeup products highlight the latest innovations in foundation, primer, concealer, powder, sunscreen, and more.
The @cosme Best Cosmetics Awards 2026 Mid-Year New Product Awards have officially revealed the most exciting makeup launches in Japan during the first half of 2026.
The @cosme Best Cosmetics Awards 2026 Mid-Year New Product Awards highlight some of the most talked-about skincare launches in Japan, covering everything from cleansing oils and lotions to serums, eye care and sheet masks.
Known for its iconic PITERA™ fermentation technology, SK-II is one of Japan’s most trusted luxury skincare brands, loved worldwide for delivering clear, radiant, and youthful-looking skin. Here are the top 5 SK-II products you should try to achieve glowing, healthy skin.
The skincare concerns of adult women are diverse. Fortunately, the 2026 Brightening Grand Prix (BEST Cosme) has unveiled problem-specific award winners designed to address each unique challenge—from spot targeting to dullness clearing, pore care, and sensitive skin brightening.
With 2026 forecasted to bring a longer, hotter summer and increased environmental stress compared to previous years, the need for advanced brightening solutions has never been greater. The 2026 Brightening Grand Prix (BEST Cosme) has unveiled this year's most innovative美白 (brightening) serums, judged by 37 beauty experts.
In 2026, UV care has evolved into something extraordinary. From brightening serums disguised as sunscreens to tone-up primers that double as makeup, Japanese beauty has once again raised the bar. The 2026 Brightening Grand Prix (BEST Cosme UV Edition) , judged by 37 beauty experts, has crowned the year’s most innovative UV protectors.
Looking for the best Japanese sunscreen that also works as skincare and primer? The ELIXIR Day Care Revolution series from ELIXIR is one of Japan’s most awarded and best-selling multifunctional UV products.
Japanese skincare is known for combining traditional herbal wisdom with advanced cosmetic science, and SEKKISEI BLUE represents one of the most exciting new evolutions in this philosophy.
Are you tired of the "Double Cleanse" cycle? Meet MiMC (Modest in Mineral Cosmetics)—Japan’s premier organic mineral brand that has officially redefined the relationship between skincare and makeup.
