Ipsa Serum Foundation 30ml
Description
About Product
IPSA Serum Foundation
IPSA Serum Foundation is a serum-first liquid foundation that combines skincare-inspired hydration with lightweight coverage for a smooth, luminous and naturally fresh-looking complexion.
Created especially for skin concerned with dryness, visible pores and roughness, it uses IPSA's Serum First Technology, which surrounds the foundation formula with serum so that the serum phase comes into contact with the skin first. The fresh, fluid texture melts effortlessly across the complexion, helping maintain moisture while creating an even, translucent-looking glow.
With SPF30 PA+++, 12-hour wear and no need for a separate primer or setting powder, it offers a streamlined approach to everyday base makeup.
Key Benefits
✔ Serum-first liquid foundation with skincare-inspired ingredients
✔ Hydrates while helping skin feel soft and supple
✔ Helps blur visible pores and uneven skin tone
✔ Fresh, luminous finish with natural-looking radiance
✔ Lightweight, fluid serum texture
✔ Light Reflection Powder provides coverage without a heavy appearance
✔ 12-hour makeup wear tested
✔ Primer and face powder not required
✔ SPF30 PA+++
✔ Helps protect skin from blue light
✔ Non-comedogenic and allergy tested
Why You'll Love It
Serum First Technology
Rather than simply adding skincare ingredients to a conventional foundation, IPSA uses its Serum First Technology to surround the foundation with serum.
This structure allows the serum phase to touch the skin first and remain in contact with it during wear, combining makeup coverage with continuous moisturising care.
The result is a fresh, comfortable foundation that helps skin look as though moisture is naturally emerging from within, rather than sitting heavily on the surface.
Moisturising Serum Formula
The foundation features carefully selected skincare ingredients focused on maintaining moisture and softness.
Its Moisturising Serum Formula includes:
- Rosa Canina Fruit Extract + Glycerin — moisturising
- Rosemary Extract + Glycerin — moisturising
- Green Tea Leaf Extract — helps soften the stratum corneum
The formula helps keep bare skin feeling fresh, moisturised and supple each time it is applied.
Glutathione & Botanical Moisturising Ingredients
Additional skincare ingredients include:
Glutathione + Glycerin
Included as moisturising ingredients to help maintain hydrated skin.
Centella Asiatica Extract + Glycerin
A moisturising combination used to support comfortable, well-conditioned skin.
White Dead Nettle Extract + Glycerin
Provides additional moisturising care.
Together, these ingredients help replenish moisture and refine skin texture, making visible pores appear less noticeable through improved hydration and a smoother finish.
Light Reflection Powder
IPSA Serum Foundation combines coverage with light transmission through its Light Reflection Powder.
Rather than relying solely on opaque coverage, the powder uses light that passes into and reflects through the complexion to visually soften the appearance of:
- Visible pores
- Uneven skin tone
- Dark spots and freckles
- Irregular skin texture
This optical approach allows the foundation to provide correction while maintaining a thin, translucent-looking finish.
A Fresh, Luminous Finish
The foundation is designed to create what IPSA describes as a moisture-filled glow — luminous skin that looks fresh and naturally radiant rather than heavily made up.
A single layer blends smoothly and evenly across the complexion, enhancing the appearance of bare skin while providing coverage where needed.
The result is a plump, fresh-looking finish with natural luminosity and clarity.
Lightweight Serum Texture
The fresh serum texture spreads smoothly as though melting into the skin, creating a lightweight feel without an uncomfortable sense of heaviness.
In IPSA's immediate-use survey of 105 participants, 94% reported that the formula felt comfortable like a serum and spread lightly across the skin.
This makes it particularly appealing for those who dislike the heavier sensation of traditional foundations.
12-Hour Makeup Wear
IPSA has obtained 12-hour wear data for the foundation.
Testing evaluated:
- Overall beauty of the finish
- Resistance to fading
- Colour appearance
- Resistance to creasing or shifting
- Resistance to settling into pores
- Resistance to dull-looking changes
Results are based on IPSA's own testing, and individual results may vary.
No Primer or Face Powder Required
IPSA Serum Foundation is designed to create a smooth, polished finish without requiring multiple base makeup steps.
Primer and setting powder are not required.
This makes it particularly convenient for busy mornings or anyone who prefers a streamlined base routine: apply the foundation directly for an even, luminous finish.
SPF30 PA+++ & Blue Light Protection
With SPF30 PA+++, the formula provides everyday UV protection as part of your base makeup.
It also contains a blue-light-cutting ingredient, designed to help protect the skin from blue light.
Suitable For
IPSA Serum Foundation is particularly suited to those who:
- Experience dryness
- Are concerned with visible pores
- Experience rough or uneven-feeling skin
- Prefer a fresh, luminous foundation finish
- Want lightweight rather than heavy coverage
- Want foundation with moisturising skincare ingredients
- Prefer a simple base routine without separate primer and powder
Finish
Finish: Fresh, luminous and translucent-looking
Texture: Lightweight, fluid serum texture
Coverage: Natural-looking coverage with optical pore and tone correction
Wear: Up to 12 hours based on IPSA testing
Sun Protection: SPF30 PA+++
Formula Highlights
Serum First Technology
Surrounds the foundation formula with serum so the serum phase comes into contact with skin first, maintaining a moisturising feel during wear.
Light Reflection Powder
Combines coverage and light transmission to help visually blur pores and uneven tone while preserving natural-looking clarity.
Moisturising Serum Formula
Rosa Canina Fruit Extract, Rosemary Extract, Green Tea Leaf Extract and Glycerin help moisturise and soften the skin.
Glutathione
Combined with Glycerin as part of the foundation's moisturising skincare formula.
Centella Asiatica Extract
Combined with Glycerin to provide additional moisturising care.
Product Details
Brand: IPSA
Product Name: Serum Foundation
Category: Liquid Serum Foundation
Finish: Luminous / Dewy
Sun Protection: SPF30 PA+++
Wear: 12-hour makeup wear tested*
Primer: Not required
Face Powder: Not required
Testing: Non-comedogenic and allergy tested
*Based on IPSA testing. Individual results may vary.
People Also Ask
What finish does IPSA Serum Foundation have?
IPSA Serum Foundation creates a fresh, luminous finish designed to resemble naturally moisturised skin. Light Reflection Powder helps provide coverage while maintaining a translucent-looking complexion.
Is IPSA Serum Foundation good for dry skin?
It is specifically designed with dryness as one of its key skin concerns. Serum First Technology and moisturising ingredients including Glycerin, botanical extracts and Glutathione help maintain hydration during wear.
Does IPSA Serum Foundation blur pores?
Yes. Light Reflection Powder uses both coverage and light reflection to visually soften the appearance of pores and uneven skin tone without creating an overly heavy finish.
Do I need primer with IPSA Serum Foundation?
No. IPSA states that a separate primer and face powder are not required. The foundation is designed to fit smoothly and create an even finish in a single step.
How long does IPSA Serum Foundation last?
IPSA has obtained 12-hour wear data covering the beauty of the finish, fading, colour, creasing, settling into pores and dullness. Individual results may vary.
