About Product

inoui Powder Foundation SPF30 PA+++ 13g

Radiant Powder Foundation for Smooth, Luminous & Naturally Refined Skin

Achieve beautifully refined, radiant skin with inoui Powder Foundation SPF30 PA+++ — a Japanese powder foundation designed to enhance your natural bone structure, complexion, and skin texture while creating a soft translucent glow.

This lightweight powder foundation blends seamlessly into the skin, helping blur uneven tone, dullness, pores, and fine lines while maintaining a naturally luminous finish with comfortable long-lasting wear.

Powered by INOUI’s signature Human & Light Contouring Technology, the formula controls the absorption and reflection of light to naturally enhance facial contours, colour harmony, and texture for elegant dimensional skin.

Its smooth moisturizing texture adheres comfortably without looking dry or powdery, helping maintain fresh radiant makeup throughout the day.

Key Benefits

• Creates radiant translucent skin
• Smooths pores and uneven texture
• Blurs dullness and uneven tone
• Lightweight comfortable powder texture
• Long-lasting luminous finish
• Moisturising smooth feel
• Helps reduce powdery appearance
• SPF30 PA+++ UV protection

Key Technology

Human & Light Contouring Technology

INOUI’s original technology helps:

• Control light reflection naturally
• Enhance facial structure and dimension
• Improve complexion clarity
• Refine skin texture appearance

Long-Lasting Makeup Performance

Designed to maintain:

• Smooth radiant finish
• Reduced visible pores and texture
• Less shine and sebum breakdown
• Minimal flaking and fading
• Fresh luminous complexion

*8-hour wear data acquired based on brand testing. Results may vary.

Skin-Caring Ingredients

Contains:

• Sodium Hyaluronate
• Vitamin C Derivative (2-O-Ethyl Ascorbic Acid)
• Tocopheryl Acetate (Vitamin E)
• Macadamia Nut Oil Derivatives
• Glycerin

Helps support hydration and comfortable wear.

Texture & Finish

• Lightweight silky powder texture
• Smooth radiant finish
• Soft translucent glow
• Comfortable breathable wear
• Floral fruity chypre fragrance
• Made in Japan

Additional Information

• SPF30 PA+++
• Available in 5 shades
• 13g refill format
• Non-comedogenic tested
• Allergy tested

*Does not guarantee all users will be free from irritation or breakouts.

Ideal For

• Natural radiant makeup
• Smooth refined complexion looks
• Long-lasting powder foundation wear
• Pore-blurring makeup
• Lightweight luminous coverage

How to Use

Apply evenly over the face after skincare and makeup base using a sponge or brush.