About Product

inoui Cream Foundation SPF30 PA++ 30g

Radiant Cream Foundation for Smooth, Luminous & Naturally Refined Skin

Enhance your natural beauty with inoui Cream Foundation SPF30 PA++ — a luxurious Japanese cream foundation designed to bring out your natural bone structure, complexion, and skin texture while creating elegant radiant glow.

Powered by INOUI’s signature Human & Light Contouring Technology, this foundation controls the absorption and reflection of light to naturally enhance facial contours, skin tone, and dimensionality for a refined luminous complexion.

The rich yet lightweight cream texture blends seamlessly into the skin, delivering long-lasting hydration and smooth coverage while maintaining a fresh radiant finish without heaviness.

Formulated with 70% skin-caring ingredients, the foundation helps keep skin moisturised and comfortable throughout the day while minimising the appearance of dryness-related fine lines.

Key Benefits

• Creates radiant luminous skin
• Enhances natural facial contours and dimension
• Smooths pores and uneven texture
• Long-lasting hydration and comfort
• Creamy lightweight texture
• Refined skin-like finish
• Helps minimise dryness lines
• SPF30 PA++ UV protection

Key Technology

Human & Light Contouring Technology

INOUI’s original technology helps:

• Control light reflection naturally
• Enhance bone structure and facial dimension
• Improve complexion clarity
• Refine skin texture appearance

Long-Lasting Makeup Performance

Designed to maintain:

• Smooth radiant finish
• Hydration and comfort
• Reduced visible pores and texture
• Less shine and sebum breakdown
• Reduced fading and dullness

*8-hour wear data acquired based on brand testing. Results may vary.

Skin-Caring Ingredients

Contains:

• Sodium Hyaluronate
• Vitamin C Derivative (2-O-Ethyl Ascorbic Acid)
• Glycerin
• Tocopherol (Vitamin E)
• Glutamic Acid

Helps support hydration and comfortable long-lasting wear.

Texture & Finish

• Smooth creamy texture
• Natural radiant glow finish
• Comfortable moisturising wear
• Elegant luminous complexion effect
• Floral fruity chypre fragrance
• Made in Japan

Additional Information

• SPF30 PA++
• Available in 5 shades
• 30g
• Non-comedogenic tested
• Allergy tested

*Does not guarantee all users will be free from irritation or breakouts.

Ideal For

• Dry or dehydrated skin
• Radiant complexion makeup
• Long-lasting cream foundation wear
• Smooth luminous skin looks
• Elegant natural coverage

How to Use

Apply after skincare and makeup base. Blend evenly across the face using fingers, brush, or sponge.