✨ The Ultimate J-Beauty Glow: @cosme 2025 Makeup Award Winners Revealed
The votes are in from Japan's beauty-obsessed community! The @cosme Best Cosme Awards 2025 for Base Makeup & Color Makeup have officially crowned their champions. This list isn't just about prestige; it's a direct line to the most-loved, most-reviewed, and most-repurchased products in Japan right now. At Tokyo Beauty Box, we're breaking down every winner to help you build a flawless, skin-first makeup routine that embodies the latest J-beauty trends: "Uru-Otsu" (dewy finish), "Nukeme" (effortless makeup look), and "素肌感 (Suhada-kan)" – that perfect "my-skin-but-better" feel.
1. Best Powder Foundation: The Luxury "Light-From-Within" Finish
Product: Clé de Peau Beauté Terracotta Le Teint Powder Foundation (Poudre d'Eclat II)
Trendy Keywords: luxury powder foundation, illuminating powder, pore-blurring powder, no-makeup makeup, compact foundation.
This isn't your average compact. Winner Clé de Peau Beauté Poudre d'Eclat II is celebrated for its finely-milled, silky powder that provides a soft-focus effect. It blurs pores and dullness without masking your skin's natural luminosity. As reviewer Kumisuke0110 (dry skin) says, it offers "transparency while adequately hiding unevenness and pores," creating an elegantly refined finish. It’s the secret to achieving the "内側から発光するような透明感" – a transparency that glows from within.
2. Best Liquid Foundation: Skincare-Infused "Essence Foundation"
Product: SHISEIDO Synchro Skin Self-Refreshing Foundation (Essence Skin Glow Foundation)
Trendy Keywords: serum foundation, hydrating foundation, luminous finish foundation, skincare makeup, foundation for dry skin.
The liquid foundation category was won by a skincare-makeup hybrid. Shiseido's Essence Skin Glow Foundation is packed with serum-like ingredients to hydrate all day. It delivers a "パッと明るくなめらかな肌印象" – an instantly brighter, smoother complexion. User rose0222 was amazed at how it seamlessly melted into pores and skin texture, becoming invisible even up close. This is your go-to for a dewy, hydrated, and truly skin-like finish.
3. Best BB/CC Cream: The 5-in-1 Multitasking Miracle
Product: SK-II Genoptics CC Primer
Trendy Keywords: tone-up cream, color correcting cream, anti-aging CC cream, luxury BB cream, high SPF base.
This winner from SK-II is more than a base—it’s a 5-in-1 powerhouse combining moisturizer, primer, tone-up, and high SPF protection. Infused with Pitera™, it enhances skin's clarity over time. User asmics loved how it perfectly brightened their complexion without looking ashy, leaving skin looking "incredibly beautiful." It’s the ultimate product for the "skinimalism" trend, simplifying your routine without sacrificing results.
4. Best Loose Powder: Silky, Multi-Finish Luxury
Product: COSME DECORTÉ Loose Powder
Trendy Keywords: setting powder, finishing powder, silica powder, blurring loose powder, luxury setting powder.
For a flawless, poreless finish, Cosme Decorté's loose powder offers 5 customizable finishes. It feels "しっとりとした感触" (moist to the touch) and blocks dryness while softly covering imperfections. 1あ23さん (dry skin) noted its ultra-fine shimmer particles create a natural, luminous glow without visible glitter. It’s a holy grail for baking or setting makeup without looking cakey.
5. Best Pressed Powder: The Ultimate "Fresh Makeup" Touch-Up
Product: Clé de Peau Beauté Poudre Compacte Essentielle N
Trendy Keywords: touch-up powder, compact powder, blotting powder, portable pressed powder, mattifying powder.
This luxurious compact is designed for recreating that "just-finished" makeup look on the go. It melts into the skin to block shine and dryness. Reviewer おかもとなるみさん calls it her "first powder ever" and is amazed by how well it adheres to skin, prevents makeup melt, and even boosts her mood with its beautiful packaging. A must-have in your purse for all-day perfection.
6. Best Concealer: Coverage That Looks Like Skin
Product: KANEBO Designing Color Liquid Concealer
Trendy Keywords: liquid concealer, color corrector, full coverage concealer, crease-proof concealer, hydrating concealer.
Kanebo’s concealer masters the art of "カバーしながら美肌に化ける" – transforming into beautiful skin while covering. Its lightweight texture is wrinkle-resistant and doesn't break down unattractively. User リリぴaさん (combination skin) uses it on dark circles and acne scars, noting it stays flawless from morning until night without creasing. It offers blemish-specific shades for truly customized coverage.
7. Best Lipstick: The Viral "Dewy Melt" Lip
Product: RMK Dewy Melt Lip Color
Trendy Keywords: glossy lipstick, hydrating lipstick, lip stain, lip oil, lip tint, Japanese lipstick.
RMK’s lipstick creates the perfect "澄んだツヤ" (clear shine). It fits the lips comfortably and creates a plump, dimensional look. ちょり//さん praised its perfect balance of shine and translucency, feeling moist but not sticky, and preventing lips from drying out over time. It’s the epitome of the juicy, "glass lip" trend.
11. Best Eyeshadow Palette: The Effortlessly Chic "Nukeme" Palette
Product: SUQQU Shibuya Color Eyes Palette
Trendy Keywords: Japanese eyeshadow palette, sheer eyeshadow, sophisticated eyeshadow, everyday palette, nude palette.
SUQQU wins with palettes renowned for their "抜け感" (Nukeme - effortless, sheer finish). Even the deeper colors have a translucent, sophisticated quality. The smooth, moist matte textures allow for layering without heaviness. はごろもちゃんさん loves the elegant shimmer and universally flattering colors. This is for creating polished, office-appropriate, or elegant casual looks.
12. Best Single Eyeshadow: The One-Shot Statement Shadow
Product: LUNASOL Mono Color-eration
Trendy Keywords: one-and-done eyeshadow, glitter eyeshadow, cream eyeshadow, topper shadow, sparkly eyeshadow.
Lunasol's singles offer a "しっとり艶めく" (moist, lustrous) finish with a variety of textures from powder to cream. ネコチャン!! さん says it’s so good that even a quick swipe looks polished, making it perfect for both daily wear and special occasions. The fine, sophisticated glitter is a hallmark of J-beauty sparkle.
13. Best Contouring/Shading: The Invisible Shadow Stick
Product: KANEBO Shadow On Face
Trendy Keywords: contour stick, cream contour, nose contour, natural contour, shading stick.
This slim stick creates the most natural, "透ける影色" (see-through shadow). Its soft matte finish blends seamlessly to add subtle dimension without looking muddy. ブーさん611221さん (dry skin) loves its buildable, blendable formula that creates a perfect, natural shadow. It’s ideal for "face sculpting" beginners and pros alike.
14. Best Multi-Palette: The "生ぷに" Luminous Glow Kit
Product: CEZANNE Face Glow Color Palette
Trendy Keywords: highlighter palette, glow kit, affordable highlighter, liquid highlighter dupe, dewy finish palette.
Another win for Cezanne! This palette combines highlight and blush tones to create an "オイルをまとったような生っぽ艶感" (oil-like, raw, lustrous glow). It has a moist texture that adheres smoothly without powderiness. レモン8739さん says it requires no technique—just tap with fingers for instant gloss. It’s the budget-friendly secret to the "wet look" highlighter trend.
🎨 Build Your Award-Winning J-Beauty Makeup Routine
For a Natural Glow:
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Prime & Even: SK-II CC Primer
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Base: Shiseido Liquid Foundation
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Conceal: Kanebo Designing Concealer
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Glow & Color: Cezanne Multi-Palette on cheeks, Kanebo Shadow Stick for contour
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Lips: RMK Dewy Lipstick
Shop the Look: Discover your perfect shade and shop the entire @cosme 2025 Makeup Winners Collection at Tokyo Beauty Box. We deliver authentic, fresh Japanese beauty directly to you.
