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June 26–30 • Tokyo Time (JST)

Final Mid Season Sale

Discover Japan's bestselling beauty and enjoy 10% OFF on orders over ¥10,000 with code FINALMIDSALE. Final offer ends June 30.

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Japanese Summer Skincare Collection

Beat the Heat

Fresh hydration, comfortable UV care, and glow-boosting essentials for every summer routine.

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Free on orders from ￥38000

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New Arrivals

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New in
The Ginza
THE GINZA Trial Kit n
£130.00
New in
Predia BLUE
Predia BLUE Hair Serum Sea Renew 140g
£19.00
Predia BLUE Predia BLUE Hair Mask Sea Renew 230g.
New in
Predia BLUE
Predia BLUE Hair Mask Sea Renew 230g
£16.00
New in
Predia BLUE
Predia BLUE Shampoo Sea Renew 300ml
£16.00
New in
to/one
to/one Petal Float Eye Palette 2.5g
£24.00
New in
to/one
to/one Layered Petal Palette 8.8g
£25.00
New in
to/one
to/one Melting Touch Lip 2.7g
£18.00
New in
UNMIX
UNMIX Lip Wrap Gel
£22.00
New in
Maquillage
Maquillage Dramatic Essence Rouge 4g (Limited Edition Colors)
£20.00
New in
Maquillage
Maquillage Customize Eye Color Single (Limited Edition Colors)
£8.00
Attenir Primer Shot 40ml.
New in
Attenir
Attenir Primer Shot 40ml
£22.00
Elegant Snidel POTETE hair clip showcasing stylish design and premium quality for sophisticated fashion enthusiasts
New in
Snidel Beauty
Snidel Beauty Limited Hair Accessories ＜POTETE collaboration＞
From £16.00
Suqqu lip gloss providing a glossy finish and vibrant color for elegant makeup looks
New in
Suqqu
Suqqu Treatment Wrapping Lip 5.4g
£27.00
Snidel POTETE lip balm and hair oil kit for nourishing skin and hair care
New in
Snidel Beauty
Snidel Beauty SNIDEL x POTETE Sunny Escape Kit
£37.00
Snidel and POTETE collaboration blush showcasing beauty-enhancing shades for a natural glow
New in
Snidel Beauty
Snidel Beauty Tap On Glow Jelly ＜POTETE collaboration＞
£20.00
Spring Love

2026 Spring&Summer

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Beloved by makeup stylist

Editor's Selection

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Top Rankings

@cosme awarded

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Your gateway to everyday J-beauty

Drugstore Picks

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Sustainable J-beauty collection

Clean Beauty

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Best Sellers

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Radiant Eyes showcasing the elegance of Suqqu Mono Look for a sophisticated and polished makeup style.
New in
Suqqu Mono Look Eyes
£24.00
Suqqu liquid blush enhances complexion with vibrant, long-lasting color for a natural glow
New in
Suqqu Complexion Face Color 7.7g
£27.00
Suqqu blush in blurring color for a natural, seamless makeup finish enhancing skin's radiance
New in
Suqqu Blurring Color Blush 6.4g
£36.00
Lunasol Eye Coloration N eye shadow palette showcasing vibrant, high-quality shades for elegant makeup looks
New in
Lunasol Eye Coloration N
£43.00
RMK Infinishade Synchromatic Eyeshadow in matte beige brown. Delivers a soft, natural finish perfect for everyday eye makeup looks.
New in
RMK Infinishade Single Eyeshadow
From £4.00
Clé de Peau Beauté UV Protective Cream Tinted providing skin shield and sun protection
Clé de Peau Beauté UV Protective Cream Tinted 30ml

1 review
£47.00
Attenir Skin Clear Cleanse Oil for deep cleansing and radiant skin, effective makeup removal formula
Attenir Skin Clear Cleanse Oil 175ml

2 reviews
From £13.00
Suqqu four colors eyeshadow palette showcasing elegant eye makeup options
New in
Suqqu Signature Color Eyes 6.2g
£45.00
Contouring eyeshadow palette by Decorte for a flawless makeup application
New in
Cosme Decorté Skin Shadow Designing Palette

2 reviews
£42.00
Clé de Peau Beauté Eye Color Quad.
New in
Clé de Peau Beauté Eye Color Quad

1 review
From £19.00
Suqqu new liquid foundation offering smooth, flawless coverage for a natural finish and long-lasting wear.
New in
Suqqu The Liquid Foundation e 30ml
£60.00
Elixir Retinol Power Wrinkle Smooth Cream ba.
New in
Elixir Retinol Power Wrinkle Smooth Cream ba
From £36.00
Elevate your glow with Elégance face powder for a flawless and radiant complexion
Elégance La Poudre Haute Nuance 8.8g
£72.00
Snidel blush product showcasing a natural glow finish for radiant skin appearance
New in
Snidel Beauty Euphoric Glow Blush 2.5g
£19.00
Radiant coverage Shu Uemura serum foundation providing flawless skin with long-lasting finish
Shu Uemura Unlimited Care Tsuya Serum Foundation 35ml
£42.00

Most loved Categories

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Takami Skin Peel 30ml.
Acne & Pore
Elixir Retinol Power Wrinkle Smooth Cream ba.
Anti-aging
SK-II Genoptics Infiniteaura Essence.
Brightening
Kanebo day cream providing effective UV protection for daily skincare routines
Moisturising

SALE

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AGTHEORY UV Protection Cream SPF50+ PA++++ 40g.
Sale
AXXZIA
AGTHEORY UV Protection Cream SPF50+ PA++++ 40g
£31.00 £34.00
AXXZIA eye mask enhancing beauty and capturing the essence of skincare excellence
Sale
AXXZIA
AXXZIA Beauty Eyes Essence Sheet Premium Plus
£34.00 £48.00
SK-II Genoptics Infiniteaura Essence.
New in
SK-II
SK-II Genoptics Infiniteaura Essence
From £116.00
SK-II Facial Treatment Clear Lotion.
SK-II
SK-II Facial Treatment Clear Lotion
From £55.00
SK-II Facial Treatment Essence.
SK-II
SK-II Facial Treatment Essence

1 review
From £63.00
Shiseido Vital Perfection Lotion bottle showcasing anti-aging skincare benefits and revitalizing formula
Sale
Shiseido
Shiseido Vital Perfection Bright Revitalizing Lotion 150ml
£53.00 £60.00
Shiseido Vital Perfection Emulsion skincare product for radiant, youthful skin with advanced anti-aging benefits
Sale
Shiseido
Shiseido Vital Perfection Bright Revitalizing Emulsion 100ml
£58.00 £66.00

Brand list

Blog

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Shu Uemura Base Makeup Guide 2026: Which Unlimited Foundation, Primer & Powder Is Right for You?

Shu Uemura Base Makeup Guide 2026: Which Unlimited Foundation, Primer & Powder Is Right for You?

Choosing the right Shu Uemura base makeup can be overwhelming, especially with several bestselling products designed for different skin types and finishes.

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How to Choose the Right SUQQU Base Makeup: Complete Foundation Guide (2026)

How to Choose the Right SUQQU Base Makeup: Complete Foundation Guide (2026)

SUQQU is one of Japan's most beloved luxury makeup brands, celebrated for creating luminous, sophisticated complexion products that enhance natural beauty rather than mask it.

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@cosme Best Cosmetics Awards 2026 Mid-Year: Best Base Makeup Winners

@cosme Best Cosmetics Awards 2026 Mid-Year: Best Base Makeup Winners

The results of the @cosme Best Cosmetics Awards 2026 Mid-Year New Cosmetics Awards are here. Chosen by beauty enthusiasts across Japan, these award-winning base makeup products highlight the latest innovations in foundation, primer, concealer, powder, sunscreen, and more.

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Tokyo Beauty Box