About Product

Shu Uemura Unlimited Lasting Fluid

Lightweight Soft Matte Foundation with 24H Long-Lasting Wear

The new generation of soft matte foundation.

Shu Uemura Unlimited Lasting Fluid combines ultra-lightweight coverage with long-lasting performance and skincare-inspired hydration. Designed to resist sweat, sebum, and humidity while remaining comfortable and non-drying, this Japanese foundation creates naturally flawless soft matte skin that looks like beautiful bare skin.

✨ Thin, Lightweight & Long-Lasting Soft Matte Finish

Created for those who want:
✔ Long-lasting makeup
✔ Lightweight feel
✔ Natural soft matte skin
✔ High comfort wear
✔ Smooth pore-blurring finish
✔ Non-drying foundation

The ultra-thin formula adheres seamlessly to skin while feeling breathable and comfortable throughout the day.

Result:

Beautiful “filter-like” soft matte skin without heaviness.

💧 24-Hour Long-Wear Technology

Shu Uemura’s advanced thin-film technology allows ultra-fine particles to:
✔ Instantly adhere to skin
✔ Form a lightweight flexible veil
✔ Resist sweat and sebum
✔ Maintain fresh color throughout wear
✔ Prevent makeup breakdown

Designed to withstand:
✔ Humid weather
✔ Oily skin conditions
✔ Long hours of wear

For up to:

24-hour long-lasting makeup performance.*

*Based on Shu Uemura testing. Results may vary.

🌺 Japanese Camellia Oil Infused Formula

Newly enriched with:

Japanese Tsubaki (Camellia) Oil

This skincare-inspired addition helps:
✔ Maintain hydration
✔ Prevent dryness
✔ Improve comfort
✔ Support smooth skin texture

Even with its long-wear matte finish, skin feels:
✔ Soft
✔ Comfortable
✔ Moisturized
✔ Never tight or cakey

🌿 Approx. 80% Skincare Base

The formula combines makeup performance with skincare comfort.

Benefits include:
✔ Lightweight breathable wear
✔ Smooth flexible finish
✔ Comfortable all-day hydration
✔ Reduced appearance of dryness-related dullness

💎 Lumi Amino Acid Complex

Infused with Lumi Amino Acid Complex to help:
✔ Create a seamless thin-film finish
✔ Enhance natural skin appearance
✔ Prevent dull-looking makeup
✔ Maintain fresh color clarity throughout wear

Skin looks:
✔ Even
✔ Smooth
✔ Naturally perfected
✔ Freshly applied for hours

🌟 Natural Soft Matte Skin

Unlike traditional heavy matte foundations, Unlimited Lasting Fluid creates:
✔ Soft-focus skin
✔ Lightweight coverage
✔ Natural dimension
✔ Comfortable matte finish
✔ Bare-skin realism

Without:
✘ Thick texture
✘ Dryness
✘ Heavy powderiness

🎨 Made for Asian Skin Tones

Available in 20 shades designed specifically for Asian undertones and complexion nuances.

Helps achieve:
✔ Natural shade matching
✔ Seamless skin blending
✔ Real-skin finish

💖 Ideal For

✔ Oily skin
✔ Combination skin
✔ Humid climates
✔ Long wear makeup lovers
✔ Enlarged pores
✔ Soft matte makeup looks
✔ Lightweight foundation preference
✔ Everyday flawless skin

🧴 How to Use

1. Apply after skincare and primer
2. Dispense a small amount onto skin
3. Blend evenly using fingers, sponge, or brush
4. Layer lightly for additional coverage if desired

Pairs beautifully with Shu Uemura primers and setting powders.

🇯🇵 Authentic Japanese Long-Wear Foundation by Shu Uemura

Discover Shu Uemura Unlimited Lasting Fluid — a breathable soft matte foundation that combines long-lasting wear, lightweight comfort, and skincare-inspired hydration for naturally perfected skin.