One by KOSE The Wrinkles W

About Product

ONE BY KOSÉ The Wrinkles W Anti-Wrinkle Serum

Advanced Wrinkle Treatment with Rice Power® No.11+

ONE BY KOSÉ The Wrinkles W is a medicated anti-wrinkle serum formulated with Rice Power® No.11+, the only active ingredient in Japan proven to improve both wrinkles and the skin’s moisture-retention ability.

This powerful treatment works across three layers of the skin — epidermis, basement membrane, and dermis — to visibly reduce wrinkles while strengthening skin hydration from within.

The rich cream-serum texture delivers intensive care to areas prone to expression lines, including the eye area, forehead, smile lines, and neck.

Key Benefits

Targets Wrinkles at Multiple Skin Layers

Unlike traditional wrinkle treatments that focus only on the surface, The Wrinkles W works across the skin structure:

Epidermis

• Promotes Natural Moisturising Factor (NMF) production

• Stimulates hyaluronic acid production

• Supports ceramide generation

Basement Membrane

• Encourages collagen production

Dermis

• Helps increase collagen density for improved elasticity

This multi-layer approach helps restore firmness, elasticity, and skin resilience.

Improves Skin’s Moisture-Retention Ability

As skin ages, ceramide levels decrease, weakening the skin barrier and allowing moisture to evaporate quickly.

Rice Power® No.11+ helps stimulate ceramide production, improving the skin’s ability to retain moisture naturally.

This leads to:

• Long-lasting hydration

• Improved skin texture

• Reduced dryness-related wrinkles

Firming & Plumping Botanical Complex

The formula includes KOSÉ’s exclusive Plumping Skin Complex and Astaxanthin X, along with powerful hydrating ingredients:

• Low-molecular collagen

• Fermented hyaluronic acid

• Low-molecular elastin

• Concentrated glycerin

These ingredients deeply hydrate the skin’s outer layer and promote plump, bouncy, youthful-looking skin.

Long-Lasting Firmness Veil Technology

The serum features KOSÉ’s proprietary Firmness Retention Veil Technology, combined with shape-memory gel ingredients and penetration-enhancing capsules.

This technology:

• Softens dry, rigid skin

• Delivers hydration deep into the stratum corneum

• Forms a firming veil that lifts and smooths wrinkles

The result is visible firmness and hydration that lasts from application until the next morning.

Additional Features

• Relaxing green floral fragrance

• Free from synthetic colourants

• Allergy tested*

• Patch tested*

• Stinging tested*

*Not guaranteed to be suitable for all individuals.

Key Active Ingredient

Rice Power® No.11+

Provides dual benefits:

• Wrinkle improvement

• Improved skin moisture retention

How to Use

1. Use morning and evening as the final step of skincare.

2. If using a moisturiser, apply The Wrinkles W after your cream.

3. Apply a small pearl-sized amount to wrinkle-prone areas such as:

   • Eye area

   • Mouth area

   • Forehead

   • Neck

For both eyes, a small pearl-sized amount is sufficient.

When applying makeup afterward, use a slightly smaller amount.

Why It’s Popular Worldwide

ONE BY KOSÉ The Wrinkles W is one of Japan’s most advanced medicated anti-wrinkle treatments, combining Rice Power® No.11+ technology with collagen-boosting skincare ingredients.

It is highly sought after by J-Beauty enthusiasts in Japan, Australia, the United States, Singapore, and global skincare markets for its ability to address both wrinkles and skin hydration at the source.

Ideal for:

• Fine lines and wrinkles

• Loss of elasticity

• Dry or ageing skin

• Preventative anti-ageing care