The life force of the earth, in every corner, in every drop.
The Japanese have had a deep spirit of utilizing the blessings of nature to the fullest, long before the word "ethical" was even coined.
16 years after the brand was founded, SHIRO pledges to deliver the joy of incorporating the power of nature to people not only in Japan, but all over the world.
We believe that a series of ethical choices and wills will bring beauty and smiles to people and society.
