For someone discovering SENSAI for the first time, however, the collection can be slightly difficult to navigate. Names such as Silky Purifying, Absolute Silk and Ultimate represent different parts of the SENSAI skincare world, while many products are designed to work as steps within a ritual rather than as standalone treatments.
For its 40th anniversary, Elegance has redesigned the four-colour palette around that exact problem.
Released in Japan on August 18, 2026, the new Elegance Parfait Couleur Palette arrives in ten permanent colour stories and two limited editions. Rather than promising maximum pigmentation, Elegance describes the finish with a more unusual expression:
“透明感ディープ” — transparent depth.
DECORTÉ's latest award archive brings together results from major Japanese beauty publications including MAQUIA, VOCE and 美的, alongside consumer-focused awards and longer-term Hall of Fame recognition.
Within ALBION STUDIO, one foundation is built around the brand's famous emulsion philosophy. Another creates a visibly dewy finish. A solid compact prioritises longevity and UV protection, while a powder foundation offers a quicker route to polished, dimensional skin. That makes the arrival of the new ALBION STUDIO Milk Foundation particularly interesting.
Launching nationwide in Japan on August 26, 2026, the new FAS The Plump Series marks the brand's first full move into complexion makeup, led by The Plump Serum Foundation and The Plump Pressed Powder.
In September 2026, that philosophy enters its fifth generation with SUQQU The Foundation e, the latest version of the brand's highest-tier cream foundation. The new formula still transforms from freshly applied radiance through the hours that follow. But the objective has shifted. This time, SUQQU isn't simply trying to create more glow. It's trying to make that glow clearer.
DECORTÉ's new Tone & Flat Perfecting Palette, launching in Japan on August 21, 2026, takes a more systematic approach. There are now five palettes — 00, 01, 02, 03 and 101 for 5g. The four beige palettes handle conventional concealing and highlighting, while the completely new 101 approaches complexion correction through colour and light.
Can a matte lipstick stay comfortable without losing what people love about matte finishes? The answer became the hero product of the 2026 Autumn Collection, representing not only a new lipstick, but a completely updated interpretation of modern matte makeup.
INOUI Eyes is built around light before it is built around colour. The new limited Eyes 12, launching in Japan on 21 August 2026, pushes that idea further than any previous INOUI palette.
Clé de Peau Beauté has one of the most confusing primer lineups in Japanese luxury makeup.
Instead of asking:
“Which Clé de Peau primer is best?”
The more useful question is:
“What do you want your primer to change?”
JILL STUART is unusually good at making an entire face belong to the same colour family without making every feature look identical. The new 2026 Fall Collection, Dress Up with Bloom, is a particularly good example because its hero product removes one step from the equation entirely. Lip & Cheek Blooming Chiffon uses the same colour on both lips and cheeks.
For Celvoke, that product is Layered Silhouette Eyes. Instead of simply releasing new colours for Autumn 2026, Celvoke chose to redesign its signature four-colour eyeshadow palette from the ground up. The new palette introduces a different way of thinking about eye makeup—one that focuses less on following preset steps and more on creating depth through layering, transparency and individual expression.
