Discover Japan's Latest Beauty Launches

2026 Autumn / Winter Collection

Explore newly released skincare and makeup from Japan's most-loved beauty brands.

ブランドリスト

What Is SENSAI? A Guide to the Japanese Luxury Skincare Brand

What Is SENSAI? A Guide to the Japanese Luxury Skincare Brand

For someone discovering SENSAI for the first time, however, the collection can be slightly difficult to navigate. Names such as Silky Purifying, Absolute Silk and Ultimate represent different parts of the SENSAI skincare world, while many products are designed to work as steps within a ritual rather than as standalone treatments.

続きを読む
The New Japanese Eyeshadow Gradient: Elegance Parfait Couleur Palette and the Art of “Transparent Depth”

The New Japanese Eyeshadow Gradient: Elegance Parfait Couleur Palette and the Art of “Transparent Depth”

For its 40th anniversary, Elegance has redesigned the four-colour palette around that exact problem.

Released in Japan on August 18, 2026, the new Elegance Parfait Couleur Palette arrives in ten permanent colour stories and two limited editions. Rather than promising maximum pigmentation, Elegance describes the finish with a more unusual expression:

“透明感ディープ” — transparent depth.

続きを読む
What Is Actually Worth Buying From DECORTÉ? Japan's Beauty Awards Give Us the Answer

What Is Actually Worth Buying From DECORTÉ? Japan's Beauty Awards Give Us the Answer

DECORTÉ's latest award archive brings together results from major Japanese beauty publications including MAQUIA, VOCE and 美的, alongside consumer-focused awards and longer-term Hall of Fame recognition.

続きを読む

Tokyo Beauty Box