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ENAMOR Makeup Guide: The Japanese Bestsellers Designed to Make Makeup Easier

ENAMOR Makeup Guide: The Japanese Bestsellers Designed to Make Makeup Easier

ENAMOR is easier to understand through a different idea: technique. Produced by Japanese beauty creator and makeup artist Kajieri (Eri Kaji), ENAMOR translates years of explaining makeup on camera into products intended to make the finished result easier to achieve in real life.

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ALBION EXCIA Skincare for Mature Skin: Firmness, Pores, Dryness & Dullness

ALBION EXCIA Skincare for Mature Skin: Firmness, Pores, Dryness & Dullness

ALBION EXCIA is designed around this combination of mature-skin concerns rather than one isolated sign of aging. For Autumn 2026, ALBION has renewed one of the foundations of the EXCIA routine: Radiance Renew Milk E, available in Rich and Extra Rich formulas. The update is a useful introduction to how EXCIA approaches mature skin—and why the routine begins with milk rather than lotion.

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Why Does ALBION Use Milk Before Lotion? Inside the FLARUNÉ Skincare Method

Why Does ALBION Use Milk Before Lotion? Inside the FLARUNÉ Skincare Method

The newly updated FLARUNÉ range makes the idea particularly easy to see. Alongside its signature Full Refine Milk f, the brand has expanded the beginning of the routine with three new cleansing formulas: Quick Off Oil Cleansing, Cocoon Cream Cleansing and Moist Stringy Wash.

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SHISEIDO Vital Perfection Guide: A Japanese Approach to Firmness, Brightening and Facial Aging

SHISEIDO Vital Perfection Guide: A Japanese Approach to Firmness, Brightening and Facial Aging

Anti-aging skincare is often organised around ingredients. Retinol for wrinkles. Vitamin C for brightness. Peptides for firmness. But SHISEIDO Vital Perfection has increasingly moved in another direction. Rather than isolating one visible sign of aging, the Japanese skincare line approaches the face as a combination of firmness, brightness, moisture, wrinkles and overall facial impression.

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TAKAMI Just Rebuilt Its Bestselling Vitamin C Serum. Here's What Changed

TAKAMI Just Rebuilt Its Bestselling Vitamin C Serum. Here's What Changed

Some skincare renewals are little more than a packaging update. TAKAMI Essence 5CE Premium is not one of them. The Japanese skincare brand is replacing its long-running TAKAMI Essence 5C+E with an extensively reformulated vitamin C serum launching nationwide in Japan on September 2, 2026.

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The New Japanese Autumn Makeup: How SNIDEL BEAUTY Makes Pink Feel Grown-Up

The New Japanese Autumn Makeup: How SNIDEL BEAUTY Makes Pink Feel Grown-Up

SNIDEL BEAUTY’s Autumn 2026 collection takes a different route. Its new Still in the Afterglow collection keeps pink firmly at the centre of the face. But this is not spring pink. Instead of making the colour itself dramatically darker, SNIDEL BEAUTY changes what surrounds it: softer shadow beneath the cheekbones, slightly muted eye colours, controlled luminosity and clear lip colours touched with brown, berry or rose.

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The RMK Lipstick Texture Guide: From Dewy Melt to the New Lumi-Matte

The RMK Lipstick Texture Guide: From Dewy Melt to the New Lumi-Matte

Dewy Melt Lip Color uses clear shine to make the lips look fuller and fresher. Velvet Scene Lip Color combines strong colour with a thin, softly luminous veil. And in September 2026, RMK adds a third interpretation: Lumi-Matte Lip Color, a lipstick that appears matte but deliberately leaves a controlled trace of luminosity behind. 

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What Is SENSAI? A Guide to the Japanese Luxury Skincare Brand

What Is SENSAI? A Guide to the Japanese Luxury Skincare Brand

For someone discovering SENSAI for the first time, however, the collection can be slightly difficult to navigate. Names such as Silky Purifying, Absolute Silk and Ultimate represent different parts of the SENSAI skincare world, while many products are designed to work as steps within a ritual rather than as standalone treatments.

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The New Japanese Eyeshadow Gradient: Elegance Parfait Couleur Palette and the Art of “Transparent Depth”

The New Japanese Eyeshadow Gradient: Elegance Parfait Couleur Palette and the Art of “Transparent Depth”

For its 40th anniversary, Elegance has redesigned the four-colour palette around that exact problem.

Released in Japan on August 18, 2026, the new Elegance Parfait Couleur Palette arrives in ten permanent colour stories and two limited editions. Rather than promising maximum pigmentation, Elegance describes the finish with a more unusual expression:

“透明感ディープ” — transparent depth.

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What Is Actually Worth Buying From DECORTÉ? Japan's Beauty Awards Give Us the Answer

What Is Actually Worth Buying From DECORTÉ? Japan's Beauty Awards Give Us the Answer

DECORTÉ's latest award archive brings together results from major Japanese beauty publications including MAQUIA, VOCE and 美的, alongside consumer-focused awards and longer-term Hall of Fame recognition.

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Which ALBION Foundation Should You Choose? Milk Foundation vs Glaze Dew, Tough Wear Solid & Beautious

Which ALBION Foundation Should You Choose? Milk Foundation vs Glaze Dew, Tough Wear Solid & Beautious

Within ALBION STUDIO, one foundation is built around the brand's famous emulsion philosophy. Another creates a visibly dewy finish. A solid compact prioritises longevity and UV protection, while a powder foundation offers a quicker route to polished, dimensional skin. That makes the arrival of the new ALBION STUDIO Milk Foundation particularly interesting.

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Can a Foundation Cover More Without Looking Heavier? FAS Thinks It Has an Answer

Can a Foundation Cover More Without Looking Heavier? FAS Thinks It Has an Answer

Launching nationwide in Japan on August 26, 2026, the new FAS The Plump Series marks the brand's first full move into complexion makeup, led by The Plump Serum Foundation and The Plump Pressed Powder.

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