&be Rich Lash Mascara

About Product

&be Rich Lash Mascara – Natural Volume & Glossy Black Finish

Enhance your natural lashes with &be Rich Lash Mascara, a Japanese volumising mascara designed to create beautifully defined, fuller-looking lashes without an exaggerated or heavy finish.

Developed with the attention to detail of Japanese makeup artist Yusuke Kawakita, this mascara delivers sophisticated volume, rich jet-black colour and elegant separation. Its specially designed brush coats each lash from root to tip, creating the appearance of naturally thick, healthy-looking lashes with a smooth, glossy finish.

Enriched with conditioning ingredients to help maintain lash moisture, the formula resists sweat, sebum and rubbing throughout the day while remaining easy to remove with lukewarm water.

Ideal for anyone seeking natural-looking volume with a refined, polished finish.

Key Benefits

• Creates sophisticated volume without an overly dramatic appearance

• Enhances the look of individual lashes with rich jet-black colour

• Specially designed brush helps separate lashes and minimise clumping

• Smooth, glossy finish for naturally fuller-looking lashes

• Adheres closely to lashes from root to tip

• Contains moisturising and conditioning ingredients to help protect against dryness

• Resistant to sweat, sebum and rubbing

• Easily removable with lukewarm water

• Patch-tested and formulated without eight specified ingredient categories

Sophisticated Volume That Looks Naturally Beautiful

Unlike mascaras designed to create exaggerated thickness, &be Rich Lash Mascara focuses on enhancing the appearance of your natural lashes.

Its carefully developed volumising texture adds definition and visible thickness to individual lashes, making them appear naturally fuller rather than heavily coated.

The formula adheres closely to the roots, while the specially designed brush distributes mascara evenly for a smooth, separated finish.

The result is a refined lash look that complements both minimal everyday makeup and more sophisticated evening styles.

Rich Jet-Black Colour and Elegant Separation

Available in a single Jet Black shade, &be Rich Lash Mascara delivers deep, glossy pigmentation that defines the eyes.

The brush helps separate lashes during application, reducing the appearance of clumps while allowing each lash to stand out.

Its smooth finish adds subtle shine without sacrificing the natural texture of the lashes.

Lash-Conditioning Ingredients

&be Rich Lash Mascara combines makeup performance with ingredients selected to help maintain moisture and protect lashes from dryness.

Moisturising and Protective Care

• Swertia Japonica Extract: A botanical ingredient included in the lash-conditioning formula.

• Hydrolysed Silk: Helps condition and smooth the surface of lashes.

• Dextran: Included as a moisturising ingredient.

Botanical Moisture Care

• Yuzu Fruit Extract: Helps provide moisture to the delicate eye area.

• Ume Fruit Extract: A botanical moisturising ingredient.

Additional Conditioning Ingredients

• Acetyl Tetrapeptide-3

• Octapeptide-2

• Red Clover Flower Extract

These ingredients form part of the mascara's conditioning blend, designed to help maintain the appearance of supple, healthy-looking lashes.

The formula helps protect against external dryness-related stress while keeping lashes comfortable during wear.

Resistant to Sweat and Sebum, Easy to Remove

&be Rich Lash Mascara is designed to withstand everyday exposure to sweat, sebum and rubbing.

Despite its water-resistant performance, the mascara can be removed with lukewarm water, making it convenient for daily use without a dedicated eye makeup remover.

The product has also been patch-tested, although this does not guarantee that irritation or skin reactions will never occur.

Eight-Free Formula

Formulated without:

• UV absorbers

• Synthetic antioxidants

• Synthetic colourants

• Fragrance

• Microplastic beads

• Mineral oil

• Alcohol

• Petroleum-derived surfactants

How to Use

1. Position the mascara brush at the roots of your upper lashes.

2. Gently comb upwards towards the tips, lifting and separating the lashes as you apply.

3. For additional curl, hold the brush beneath the lifted lashes for a few seconds.

4. For lower lashes, hold the brush vertically and use its tip for precise application.

Application Tip: If excess mascara begins to cause clumping, wipe the remaining product from the brush with a tissue before applying a fresh coat.

Removal: Gently loosen and remove the mascara using lukewarm water.

Who Is It Best For?

&be Rich Lash Mascara is particularly suitable for those who:

• Prefer natural-looking volume over dramatic false-lash effects

• Want thicker-looking lashes with clean separation

• Enjoy glossy black mascara for everyday makeup

• Appreciate conditioning ingredients in their eye makeup

• Prefer mascaras that can be removed with warm water

Product Details

• Brand: &be

• Product Name: Rich Lash Mascara

• Japanese Name: &be リッチラッシュマスカラ

• Category: Volumising Mascara

• Shade: Jet Black

• Finish: Glossy, Defined and Naturally Voluminous

• Brush: Lash-Separating Brush

• Formula: Sweat-, Sebum- and Rub-Resistant

• Removal: Lukewarm Water

• Featured Ingredients: Swertia Japonica Extract, Hydrolysed Silk, Dextran, Yuzu Fruit Extract, Ume Fruit Extract, Acetyl Tetrapeptide-3, Octapeptide-2 and Red Clover Flower Extract

• Testing: Patch-Tested

• Formulation: Eight-Free Formula

People Also Ask

What kind of finish does &be Rich Lash Mascara create?

It creates naturally fuller-looking lashes with sophisticated volume, rich black colour and a smooth, separated finish.

Is &be Rich Lash Mascara suitable for everyday makeup?

Yes. Its refined volumising formula is designed to enhance natural lashes without creating an excessively dramatic or heavy appearance.

Does &be Rich Lash Mascara contain lash-conditioning ingredients?

Yes. The formula includes hydrolysed silk, botanical extracts and peptides selected to help moisturise and condition lashes.

Is &be Rich Lash Mascara waterproof?

It is designed to resist sweat, sebum and rubbing. However, it is also removable with lukewarm water, so it should not be described as a conventional waterproof mascara.

Can I remove &be Rich Lash Mascara without makeup remover?

Yes. The mascara is designed for easy removal with lukewarm water.