{"product_id":"ipsa-serum-foundation-30ml","title":"Ipsa Serum Foundation 30ml","description":"\u003ch3 dir=\"ltr\" class=\"tw-data-text tw-text-large tw-ta\"\u003eAbout Product\u003c\/h3\u003e\n\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eIPSA Serum Foundation\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp\u003eIPSA Serum Foundation is a \u003cstrong\u003eserum-first liquid foundation\u003c\/strong\u003e that combines skincare-inspired hydration with lightweight coverage for a smooth, luminous and naturally fresh-looking complexion.\u003c\/p\u003e\n\u003cp\u003eCreated especially for skin concerned with \u003cstrong\u003edryness, visible pores and roughness\u003c\/strong\u003e, it uses IPSA's \u003cstrong\u003eSerum First Technology\u003c\/strong\u003e, which surrounds the foundation formula with serum so that the serum phase comes into contact with the skin first. The fresh, fluid texture melts effortlessly across the complexion, helping maintain moisture while creating an even, translucent-looking glow.\u003c\/p\u003e\n\u003cp\u003eWith \u003cstrong\u003eSPF30 PA+++\u003c\/strong\u003e, 12-hour wear and no need for a separate primer or setting powder, it offers a streamlined approach to everyday base makeup.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cp\u003e✔ Serum-first liquid foundation with skincare-inspired ingredients\u003cbr\u003e✔ Hydrates while helping skin feel soft and supple\u003cbr\u003e✔ Helps blur visible pores and uneven skin tone\u003cbr\u003e✔ Fresh, luminous finish with natural-looking radiance\u003cbr\u003e✔ Lightweight, fluid serum texture\u003cbr\u003e✔ Light Reflection Powder provides coverage without a heavy appearance\u003cbr\u003e✔ 12-hour makeup wear tested\u003cbr\u003e✔ Primer and face powder not required\u003cbr\u003e✔ SPF30 PA+++\u003cbr\u003e✔ Helps protect skin from blue light\u003cbr\u003e✔ Non-comedogenic and allergy tested\u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003ch3\u003eSerum First Technology\u003c\/h3\u003e\n\u003cp\u003eRather than simply adding skincare ingredients to a conventional foundation, IPSA uses its \u003cstrong\u003eSerum First Technology\u003c\/strong\u003e to surround the foundation with serum.\u003c\/p\u003e\n\u003cp\u003eThis structure allows the serum phase to touch the skin first and remain in contact with it during wear, combining makeup coverage with continuous moisturising care.\u003c\/p\u003e\n\u003cp\u003eThe result is a fresh, comfortable foundation that helps skin look as though moisture is naturally emerging from within, rather than sitting heavily on the surface.\u003c\/p\u003e\n\u003ch3\u003eMoisturising Serum Formula\u003c\/h3\u003e\n\u003cp\u003eThe foundation features carefully selected skincare ingredients focused on maintaining moisture and softness.\u003c\/p\u003e\n\u003cp\u003eIts \u003cstrong\u003eMoisturising Serum Formula\u003c\/strong\u003e includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRosa Canina Fruit Extract + Glycerin — moisturising\u003c\/li\u003e\n\u003cli\u003eRosemary Extract + Glycerin — moisturising\u003c\/li\u003e\n\u003cli\u003eGreen Tea Leaf Extract — helps soften the stratum corneum\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe formula helps keep bare skin feeling fresh, moisturised and supple each time it is applied.\u003c\/p\u003e\n\u003ch3\u003eGlutathione \u0026amp; Botanical Moisturising Ingredients\u003c\/h3\u003e\n\u003cp\u003eAdditional skincare ingredients include:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGlutathione + Glycerin\u003c\/strong\u003e\u003cbr\u003eIncluded as moisturising ingredients to help maintain hydrated skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCentella Asiatica Extract + Glycerin\u003c\/strong\u003e\u003cbr\u003eA moisturising combination used to support comfortable, well-conditioned skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhite Dead Nettle Extract + Glycerin\u003c\/strong\u003e\u003cbr\u003eProvides additional moisturising care.\u003c\/p\u003e\n\u003cp\u003eTogether, these ingredients help replenish moisture and refine skin texture, making visible pores appear less noticeable through improved hydration and a smoother finish.\u003c\/p\u003e\n\u003ch2\u003eLight Reflection Powder\u003c\/h2\u003e\n\u003cp\u003eIPSA Serum Foundation combines coverage with light transmission through its \u003cstrong\u003eLight Reflection Powder\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eRather than relying solely on opaque coverage, the powder uses light that passes into and reflects through the complexion to visually soften the appearance of:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVisible pores\u003c\/li\u003e\n\u003cli\u003eUneven skin tone\u003c\/li\u003e\n\u003cli\u003eDark spots and freckles\u003c\/li\u003e\n\u003cli\u003eIrregular skin texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis optical approach allows the foundation to provide correction while maintaining a thin, translucent-looking finish.\u003c\/p\u003e\n\u003ch2\u003eA Fresh, Luminous Finish\u003c\/h2\u003e\n\u003cp\u003eThe foundation is designed to create what IPSA describes as a \u003cstrong\u003emoisture-filled glow\u003c\/strong\u003e — luminous skin that looks fresh and naturally radiant rather than heavily made up.\u003c\/p\u003e\n\u003cp\u003eA single layer blends smoothly and evenly across the complexion, enhancing the appearance of bare skin while providing coverage where needed.\u003c\/p\u003e\n\u003cp\u003eThe result is a plump, fresh-looking finish with natural luminosity and clarity.\u003c\/p\u003e\n\u003ch2\u003eLightweight Serum Texture\u003c\/h2\u003e\n\u003cp\u003eThe fresh serum texture spreads smoothly as though melting into the skin, creating a lightweight feel without an uncomfortable sense of heaviness.\u003c\/p\u003e\n\u003cp\u003eIn IPSA's immediate-use survey of 105 participants, \u003cstrong\u003e94% reported that the formula felt comfortable like a serum and spread lightly across the skin\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThis makes it particularly appealing for those who dislike the heavier sensation of traditional foundations.\u003c\/p\u003e\n\u003ch2\u003e12-Hour Makeup Wear\u003c\/h2\u003e\n\u003cp\u003eIPSA has obtained \u003cstrong\u003e12-hour wear data\u003c\/strong\u003e for the foundation.\u003c\/p\u003e\n\u003cp\u003eTesting evaluated:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOverall beauty of the finish\u003c\/li\u003e\n\u003cli\u003eResistance to fading\u003c\/li\u003e\n\u003cli\u003eColour appearance\u003c\/li\u003e\n\u003cli\u003eResistance to creasing or shifting\u003c\/li\u003e\n\u003cli\u003eResistance to settling into pores\u003c\/li\u003e\n\u003cli\u003eResistance to dull-looking changes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eResults are based on IPSA's own testing, and individual results may vary.\u003c\/p\u003e\n\u003ch2\u003eNo Primer or Face Powder Required\u003c\/h2\u003e\n\u003cp\u003eIPSA Serum Foundation is designed to create a smooth, polished finish without requiring multiple base makeup steps.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrimer and setting powder are not required.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis makes it particularly convenient for busy mornings or anyone who prefers a streamlined base routine: apply the foundation directly for an even, luminous finish.\u003c\/p\u003e\n\u003ch2\u003eSPF30 PA+++ \u0026amp; Blue Light Protection\u003c\/h2\u003e\n\u003cp\u003eWith \u003cstrong\u003eSPF30 PA+++\u003c\/strong\u003e, the formula provides everyday UV protection as part of your base makeup.\u003c\/p\u003e\n\u003cp\u003eIt also contains a \u003cstrong\u003eblue-light-cutting ingredient\u003c\/strong\u003e, designed to help protect the skin from blue light.\u003c\/p\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cp\u003eIPSA Serum Foundation is particularly suited to those who:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExperience dryness\u003c\/li\u003e\n\u003cli\u003eAre concerned with visible pores\u003c\/li\u003e\n\u003cli\u003eExperience rough or uneven-feeling skin\u003c\/li\u003e\n\u003cli\u003ePrefer a fresh, luminous foundation finish\u003c\/li\u003e\n\u003cli\u003eWant lightweight rather than heavy coverage\u003c\/li\u003e\n\u003cli\u003eWant foundation with moisturising skincare ingredients\u003c\/li\u003e\n\u003cli\u003ePrefer a simple base routine without separate primer and powder\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFinish\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Fresh, luminous and translucent-looking\u003cbr\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Lightweight, fluid serum texture\u003cbr\u003e\u003cstrong\u003eCoverage:\u003c\/strong\u003e Natural-looking coverage with optical pore and tone correction\u003cbr\u003e\u003cstrong\u003eWear:\u003c\/strong\u003e Up to 12 hours based on IPSA testing\u003cbr\u003e\u003cstrong\u003eSun Protection:\u003c\/strong\u003e SPF30 PA+++\u003c\/p\u003e\n\u003ch2\u003eFormula Highlights\u003c\/h2\u003e\n\u003ch3\u003eSerum First Technology\u003c\/h3\u003e\n\u003cp\u003eSurrounds the foundation formula with serum so the serum phase comes into contact with skin first, maintaining a moisturising feel during wear.\u003c\/p\u003e\n\u003ch3\u003eLight Reflection Powder\u003c\/h3\u003e\n\u003cp\u003eCombines coverage and light transmission to help visually blur pores and uneven tone while preserving natural-looking clarity.\u003c\/p\u003e\n\u003ch3\u003eMoisturising Serum Formula\u003c\/h3\u003e\n\u003cp\u003eRosa Canina Fruit Extract, Rosemary Extract, Green Tea Leaf Extract and Glycerin help moisturise and soften the skin.\u003c\/p\u003e\n\u003ch3\u003eGlutathione\u003c\/h3\u003e\n\u003cp\u003eCombined with Glycerin as part of the foundation's moisturising skincare formula.\u003c\/p\u003e\n\u003ch3\u003eCentella Asiatica Extract\u003c\/h3\u003e\n\u003cp\u003eCombined with Glycerin to provide additional moisturising care.\u003c\/p\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e IPSA\u003cbr\u003e\u003cstrong\u003eProduct Name:\u003c\/strong\u003e Serum Foundation\u003cbr\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Liquid Serum Foundation\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Luminous \/ Dewy\u003cbr\u003e\u003cstrong\u003eSun Protection:\u003c\/strong\u003e SPF30 PA+++\u003cbr\u003e\u003cstrong\u003eWear:\u003c\/strong\u003e 12-hour makeup wear tested*\u003cbr\u003e\u003cstrong\u003ePrimer:\u003c\/strong\u003e Not required\u003cbr\u003e\u003cstrong\u003eFace Powder:\u003c\/strong\u003e Not required\u003cbr\u003e\u003cstrong\u003eTesting:\u003c\/strong\u003e Non-comedogenic and allergy tested\u003c\/p\u003e\n\u003cp\u003e*Based on IPSA testing. Individual results may vary.\u003c\/p\u003e\n\u003ch2\u003ePeople Also Ask\u003c\/h2\u003e\n\u003ch3\u003eWhat finish does IPSA Serum Foundation have?\u003c\/h3\u003e\n\u003cp\u003eIPSA Serum Foundation creates a fresh, luminous finish designed to resemble naturally moisturised skin. Light Reflection Powder helps provide coverage while maintaining a translucent-looking complexion.\u003c\/p\u003e\n\u003ch3\u003eIs IPSA Serum Foundation good for dry skin?\u003c\/h3\u003e\n\u003cp\u003eIt is specifically designed with dryness as one of its key skin concerns. Serum First Technology and moisturising ingredients including Glycerin, botanical extracts and Glutathione help maintain hydration during wear.\u003c\/p\u003e\n\u003ch3\u003eDoes IPSA Serum Foundation blur pores?\u003c\/h3\u003e\n\u003cp\u003eYes. Light Reflection Powder uses both coverage and light reflection to visually soften the appearance of pores and uneven skin tone without creating an overly heavy finish.\u003c\/p\u003e\n\u003ch3\u003eDo I need primer with IPSA Serum Foundation?\u003c\/h3\u003e\n\u003cp\u003eNo. IPSA states that a separate primer and face powder are not required. The foundation is designed to fit smoothly and create an even finish in a single step.\u003c\/p\u003e\n\u003ch3\u003eHow long does IPSA Serum Foundation last?\u003c\/h3\u003e\n\u003cp\u003eIPSA has obtained 12-hour wear data covering the beauty of the finish, fading, colour, creasing, settling into pores and dullness. 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