{"product_id":"haku-brightening-cream-m-75g","title":"HAKU Brightening Cream M 75g","description":"\u003ch3 dir=\"ltr\" class=\"tw-data-text tw-text-large tw-ta\"\u003eAbout Product\u003c\/h3\u003e\n\u003ch1\u003eHAKU Brightening Cream M 75g | Medicated Overnight Cream Mask\u003c\/h1\u003e\n\u003cp\u003eDiscover a new approach to overnight brightening care with \u003cspan\u003eHAKU Brightening Cream M\u003c\/span\u003e, a rich, medicated overnight cream mask designed to help prevent dark spots and freckles while enveloping the skin in intensive moisture.\u003c\/p\u003e\n\u003cp\u003eDeveloped through SHISEIDO HAKU's ongoing research into dark spot prevention, this innovative treatment combines \u003cspan\u003eActive 4MSK\u003c\/span\u003e, a concentrated brightening active ingredient, with four carefully selected skincare ingredients and a rich, moisture-sealing cream film.\u003c\/p\u003e\n\u003cp\u003eUnlike conventional night creams that are massaged fully into the skin, HAKU Brightening Cream M is designed to be applied in a \u003cspan\u003egenerous, even layer as the final step of your evening skincare routine\u003c\/span\u003e. Its specially developed film remains on the skin overnight, supporting the delivery of brightening and moisturising ingredients while helping maintain a smooth, hydrated complexion.\u003c\/p\u003e\n\u003cp\u003eUse approximately \u003cspan\u003e2–3 nights per week\u003c\/span\u003e, or every night if preferred, for a luxurious overnight skincare ritual.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cp\u003e✔ Medicated overnight brightening cream mask\u003cspan\u003e \u003c\/span\u003e✔ Helps suppress melanin production to prevent dark spots and freckles\u003cspan\u003e \u003c\/span\u003e✔ Features Active 4MSK, HAKU's concentrated brightening active\u003cspan\u003e \u003c\/span\u003e✔ Rich cream film envelops the skin overnight\u003cspan\u003e \u003c\/span\u003e✔ Helps maintain moisture throughout the night\u003cspan\u003e \u003c\/span\u003e✔ Supports smoother, brighter-looking skin through hydration\u003cspan\u003e \u003c\/span\u003e✔ Contains Glutathione and Glycerin\u003cspan\u003e \u003c\/span\u003e✔ Enriched with Green Tea Leaf Extract, Peach Leaf Extract and Ectoin\u003cspan\u003e \u003c\/span\u003e✔ Designed for generous application without excessive blending\u003cspan\u003e \u003c\/span\u003e✔ Recommended 2–3 times weekly; suitable for nightly use\u003cspan\u003e \u003c\/span\u003e✔ Approximately 45 applications per 75g jar\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eA New Overnight Brightening Ritual from HAKU\u003c\/h2\u003e\n\u003cp\u003eHAKU Brightening Cream M introduces a different way to approach nighttime skincare.\u003c\/p\u003e\n\u003cp\u003eRather than applying a thin layer of cream and massaging it completely into the skin, this treatment is designed to create a \u003cspan\u003egenerous, mask-like coating\u003c\/span\u003e over the face.\u003c\/p\u003e\n\u003cp\u003eThe cream is spread evenly as the final skincare step, then left undisturbed so that it gradually settles against the skin.\u003c\/p\u003e\n\u003cp\u003eIts rich film helps keep the skin enveloped in moisturising care overnight while delivering the formula's brightening active and supporting ingredients.\u003c\/p\u003e\n\u003cp\u003eBy morning, the treatment is removed during your usual facial cleansing routine.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eActive 4MSK: Medicated Dark Spot Prevention\u003c\/h2\u003e\n\u003cp\u003eThe formula features \u003cspan\u003eActive 4MSK\u003c\/span\u003e, identified as HAKU's highest concentration of 4MSK within the brand's formulations.\u003c\/p\u003e\n\u003cp\u003e4MSK, or \u003cspan\u003ePotassium 4-Methoxysalicylate\u003c\/span\u003e, is an approved Japanese quasi-drug brightening active ingredient.\u003c\/p\u003e\n\u003cp\u003eAccording to HAKU, it acts on multiple steps involved in tyrosinase activity, an enzyme associated with melanin formation.\u003c\/p\u003e\n\u003cp\u003eIts approved cosmetic-medicated benefit is to:\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHelp suppress melanin production to prevent dark spots and freckles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHAKU Brightening Cream M is the first HAKU product to incorporate this Active 4MSK formulation, according to the supplied brand information.\u003c\/p\u003e\n\u003cp\u003eThe brightening claim refers to preventing the formation of new dark spots and freckles through melanin suppression, rather than removing existing pigmentation or changing the skin's natural colour.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eFour Carefully Selected Skincare Ingredients\u003c\/h2\u003e\n\u003cp\u003eAlongside Active 4MSK, HAKU incorporates four skincare ingredients selected for their conditioning, protective and moisturising functions.\u003c\/p\u003e\n\u003ch3\u003eGlutathione GL\u003c\/h3\u003e\n\u003cp\u003eA combination of \u003cspan\u003eGlutathione and Glycerin\u003c\/span\u003e, included for skin-conditioning and moisturising care.\u003c\/p\u003e\n\u003cp\u003eThis complex helps support the skin's overall moisturised condition.\u003c\/p\u003e\n\u003ch3\u003eGreen Tea Leaf Extract\u003c\/h3\u003e\n\u003cp\u003eIncluded as a \u003cspan\u003eskin-conditioning and protective ingredient\u003c\/span\u003e, Green Tea Leaf Extract complements the formula's overnight skincare approach.\u003c\/p\u003e\n\u003ch3\u003ePeach Leaf Extract GL\u003c\/h3\u003e\n\u003cp\u003eA moisturising combination of \u003cspan\u003ePeach Leaf Extract and Glycerin\u003c\/span\u003e, designed to help maintain hydration.\u003c\/p\u003e\n\u003ch3\u003eEctoin GL\u003c\/h3\u003e\n\u003cp\u003eA moisturising combination of \u003cspan\u003eEctoin and Glycerin\u003c\/span\u003e, included to support comfortable, hydrated-feeling skin.\u003c\/p\u003e\n\u003cp\u003eTogether, these ingredients complement the medicated brightening active and the cream's rich overnight moisture film.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eFunctional Rich-Film Technology\u003c\/h2\u003e\n\u003cp\u003eOne of the defining features of HAKU Brightening Cream M is its newly developed \u003cspan\u003eFunctional Rich-Film Formula\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003eThis technology creates a substantial cream layer that envelops the complexion throughout the night.\u003c\/p\u003e\n\u003cp\u003eHAKU describes the film as helping distribute the brightening active and skincare ingredients evenly across the skin while maintaining close contact with the surface.\u003c\/p\u003e\n\u003cp\u003eThe formula is deliberately designed for \u003cspan\u003egenerous application rather than thorough massage\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003eAfter spreading the cream evenly, simply leave it undisturbed and allow it to settle naturally.\u003c\/p\u003e\n\u003cp\u003eThis approach creates the experience of an intensive cream mask without the need for a separate sheet mask.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eWho Is It For?\u003c\/h2\u003e\n\u003cp\u003eHAKU Brightening Cream M is particularly relevant for those concerned about:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003ePreventing dark spots and freckles caused by melanin production\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eDull-looking skin associated with dryness\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eSkin that lacks a moisturised, radiant appearance\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eMaintaining hydration overnight\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eIncorporating a more intensive brightening treatment into an evening routine\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eA rich cream-mask texture rather than a lightweight night cream\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe brand also mentions uncertainty about skincare after aesthetic procedures as a common consumer concern. However, the supplied information does not establish that this product is suitable for freshly treated or compromised skin. \u003cspan\u003eAfter a laser, peel or other cosmetic procedure, follow your treating clinician's instructions before using it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eUse as the \u003cspan\u003efinal step of your evening skincare routine\u003c\/span\u003e, approximately \u003cspan\u003e2–3 times per week\u003c\/span\u003e. HAKU also states that the cream may be used every night.\u003c\/p\u003e\n\u003ch3\u003eStep 1: Apply Generously\u003c\/h3\u003e\n\u003cp\u003eTake an \u003cspan\u003ealmond-sized amount\u003c\/span\u003e of cream into your hand.\u003c\/p\u003e\n\u003cp\u003ePlace it onto five areas of the face:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eBoth cheeks\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eForehead\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eNose\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eChin\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eStep 2: Spread Evenly\u003c\/h3\u003e\n\u003cp\u003eSpread the cream from the centre of the face towards the outer edges, creating an even layer.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDo not over-blend or massage the cream completely into the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eStep 3: Allow the Cream to Settle\u003c\/h3\u003e\n\u003cp\u003eLeave the skin untouched for a short period after application.\u003c\/p\u003e\n\u003cp\u003eThe cream will gradually settle against the skin without additional rubbing.\u003c\/p\u003e\n\u003ch3\u003eStep 4: Leave Overnight\u003c\/h3\u003e\n\u003cp\u003eKeep the treatment on overnight.\u003c\/p\u003e\n\u003cp\u003eThe following morning, wash away any cream remaining on the skin's surface during your usual facial cleansing routine.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eHow Often Should You Use It?\u003c\/h2\u003e\n\u003cp\u003eHAKU recommends \u003cspan\u003e2–3 applications per week\u003c\/span\u003e as a starting routine, although the product may also be used nightly.\u003c\/p\u003e\n\u003cp\u003eEach 75g jar provides approximately \u003cspan\u003e45 applications\u003c\/span\u003e when used according to the recommended method.\u003c\/p\u003e\n\u003cp\u003eActual usage will vary depending on the amount applied.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eTexture \u0026amp; Finish\u003c\/h2\u003e\n\u003cp\u003eHAKU Brightening Cream M features a \u003cspan\u003erich, dense cream texture\u003c\/span\u003e designed to create a substantial film over the complexion.\u003c\/p\u003e\n\u003cp\u003eUnlike lightweight moisturisers intended to disappear immediately into the skin, this formula is applied as a visible, generous layer and allowed to settle naturally.\u003c\/p\u003e\n\u003cp\u003eThe resulting mask-like coating supports intensive overnight moisturising care while maintaining contact between the formula and the skin.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eBrand:\u003c\/span\u003e SHISEIDO HAKU\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eProduct Name:\u003c\/span\u003e HAKU Brightening Cream M\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eJapanese Name:\u003c\/span\u003e HAKU ブライトニングクリーム M\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eJapanese Product Type:\u003c\/span\u003e 薬用 美白ナイトクリームマスク\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eCategory:\u003c\/span\u003e Medicated Overnight Brightening Cream Mask\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eContents:\u003c\/span\u003e 75g\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eClassification:\u003c\/span\u003e Japanese Quasi-Drug\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eBrightening Active:\u003c\/span\u003e Active 4MSK (Potassium 4-Methoxysalicylate)\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eAdditional Ingredients:\u003c\/span\u003e Glutathione GL, Green Tea Leaf Extract, Peach Leaf Extract GL, Ectoin GL\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eTechnology:\u003c\/span\u003e Functional Rich-Film Formula\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eRecommended Frequency:\u003c\/span\u003e 2–3 Nights Weekly; Nightly Use Permitted\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eRecommended Amount:\u003c\/span\u003e Almond-Sized\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eEstimated Applications:\u003c\/span\u003e Approximately 45\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eApplication Step:\u003c\/span\u003e Final Step of Evening Skincare\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eRemoval:\u003c\/span\u003e Wash Away Remaining Cream the Following Morning\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003ePeople Also Ask\u003c\/h2\u003e\n\u003ch3\u003eWhat does HAKU Brightening Cream M do?\u003c\/h3\u003e\n\u003cp\u003eHAKU Brightening Cream M is a medicated overnight cream mask that \u003cspan\u003ehelps suppress melanin production to prevent dark spots and freckles\u003c\/span\u003e while providing intensive overnight moisturising care.\u003c\/p\u003e\n\u003ch3\u003eWhat is Active 4MSK in HAKU Brightening Cream M?\u003c\/h3\u003e\n\u003cp\u003eActive 4MSK refers to HAKU's highest concentration of \u003cspan\u003ePotassium 4-Methoxysalicylate\u003c\/span\u003e, an approved Japanese quasi-drug brightening ingredient that helps prevent dark spots and freckles by suppressing melanin production.\u003c\/p\u003e\n\u003ch3\u003eHow do you apply HAKU Brightening Cream M?\u003c\/h3\u003e\n\u003cp\u003eApply an almond-sized amount as the final step of evening skincare. Spread it evenly over the face without massaging it completely into the skin, then leave it overnight.\u003c\/p\u003e\n\u003ch3\u003eCan I use HAKU Brightening Cream M every night?\u003c\/h3\u003e\n\u003cp\u003eYes. Although HAKU recommends approximately \u003cspan\u003e2–3 applications per week\u003c\/span\u003e, the brand states that it can also be used every night.\u003c\/p\u003e\n\u003ch3\u003eDo I need to wash off HAKU Brightening Cream M?\u003c\/h3\u003e\n\u003cp\u003eLeave the cream on overnight. The following morning, remove any remaining product from the skin's surface during facial cleansing.\u003c\/p\u003e\n\u003cdiv id=\"tw-container\" class=\"\"\u003e\n\u003cdiv id=\"tw-ob\" class=\"tw-src-ltr\"\u003e\n\u003cdiv class=\"oSioSc\"\u003e\n\u003cdiv id=\"tw-target\"\u003e\n\u003cdiv id=\"kAz1tf\" class=\"g9WsWb PZPZlf\"\u003e\n\u003cdiv id=\"tw-target-text-container\" class=\"tw-ta-container F0azHf tw-nfl\" tabindex=\"0\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HAKU","offers":[{"title":"Default Title","offer_id":54574510047550,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/9359\/1614\/files\/HAKU_Brightening_Cream_M_75g.jpg?v=1791437410","url":"https:\/\/tokyobeautybox.com\/zh\/products\/haku-brightening-cream-m-75g","provider":"Tokyo Beauty Box","version":"1.0","type":"link"}