{"product_id":"est-silky-melt-powder-foundation-spf19-pa-9g","title":"est Silky Melt Powder Foundation SPF19 PA++ 9g","description":"\u003ch3 dir=\"ltr\" class=\"tw-data-text tw-text-large tw-ta\"\u003eAbout Product\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003ch1\u003eest Silky Melt Powder Foundation SPF19 PA++ 9g\u003c\/h1\u003e\n\u003cp\u003eExperience a new approach to powder foundation with \u003cspan\u003eest Silky Melt Powder Foundation\u003c\/span\u003e, a luxurious Japanese powder foundation designed to melt seamlessly into the skin for a smooth, refined finish.\u003c\/p\u003e\n\u003cp\u003eInspired by the exceptionally soft texture of Japanese silken tofu, this innovative foundation combines the convenience of a powder with the smooth, moisturised feel of a cream-like formula.\u003c\/p\u003e\n\u003cp\u003eFeaturing est's newly developed \u003cspan\u003eMelty Veil Formula\u003c\/span\u003e, it blends effortlessly without a dry or powdery appearance, creating a silky complexion with natural-looking radiance.\u003c\/p\u003e\n\u003cp\u003eThe formula helps maintain a smooth, beautiful finish throughout the day, minimising the appearance of foundation settling into fine lines and pores. With oil-resistant brightening technology, soft-focus powders and moisturising ingredients, it delivers comfortable coverage that continues to look fresh even as the day progresses.\u003c\/p\u003e\n\u003cp\u003eAvailable in \u003cspan\u003esix shades\u003c\/span\u003e, with SPF19 PA++ sun protection.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease note: This product is the 9g foundation refill only. The compact case and foundation sponge are sold separately.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cp\u003e✔ Silky, smooth powder foundation with a melting texture\u003cspan\u003e \u003c\/span\u003e✔ Innovative Melty Veil Formula with Melty Link Powder\u003cspan\u003e \u003c\/span\u003e✔ Blends seamlessly without a dry, powdery appearance\u003cspan\u003e \u003c\/span\u003e✔ Creates a refined, naturally radiant complexion\u003cspan\u003e \u003c\/span\u003e✔ Helps maintain a moisturised-looking finish\u003cspan\u003e \u003c\/span\u003e✔ Reduces the appearance of foundation settling into fine lines\u003cspan\u003e \u003c\/span\u003e✔ Helps prevent makeup from collecting visibly in pores\u003cspan\u003e \u003c\/span\u003e✔ Pure White Powder helps resist dullness caused by sebum\u003cspan\u003e \u003c\/span\u003e✔ Soft Focus Powder visually blurs the appearance of pores\u003cspan\u003e \u003c\/span\u003e✔ Contains est's proprietary moisturising Ectobiosis Complex β\u003cspan\u003e \u003c\/span\u003e✔ Designed to maintain a smooth finish throughout the day\u003cspan\u003e \u003c\/span\u003e✔ SPF19 PA++\u003cspan\u003e \u003c\/span\u003e✔ Available in six shades\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eMelty Veil Formula: A New Sensation in Powder Foundation\u003c\/h2\u003e\n\u003cp\u003eAt the heart of est Silky Melt Powder Foundation is the newly developed \u003cspan\u003eMelty Veil Formula\u003c\/span\u003e, featuring Melty Link Powder.\u003c\/p\u003e\n\u003cp\u003eThis technology is designed to help the powder blend closely with the skin's surface while incorporating excess oil and sebum.\u003c\/p\u003e\n\u003cp\u003eInstead of sitting visibly on top of the skin, the powder creates a smooth, closely adhering veil that feels exceptionally refined.\u003c\/p\u003e\n\u003cp\u003eThe result is a finish inspired by the delicate smoothness of silken tofu: soft, even and naturally luminous.\u003c\/p\u003e\n\u003cp\u003eThe formula is designed to combine three important qualities:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eSmooth adherence:\u003c\/span\u003e Blends into the skin without looking powdery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eMoisturised radiance:\u003c\/span\u003e Maintains a soft, hydrated-looking finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eLong-lasting refinement:\u003c\/span\u003e Helps minimise the appearance of creasing and foundation settling into pores as the day progresses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eA Smooth Finish That Lasts Throughout the Day\u003c\/h2\u003e\n\u003cp\u003ePowder foundation can sometimes become more noticeable as the skin produces oil or as makeup settles into fine lines.\u003c\/p\u003e\n\u003cp\u003eest Silky Melt Powder Foundation is developed to help address these common concerns.\u003c\/p\u003e\n\u003cp\u003eIts close-fitting formula moves comfortably with the skin and helps maintain an even appearance.\u003c\/p\u003e\n\u003cp\u003eThe combination of Melty Link Powder and the Melty Veil Formula is designed to reduce visible makeup breakdown, including foundation collecting around pores or settling into fine lines.\u003c\/p\u003e\n\u003cp\u003eThis helps the complexion retain a smoother, more polished appearance into the evening.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003ePure White Powder: Helps Prevent Sebum-Related Dullness\u003c\/h2\u003e\n\u003cp\u003eThe formula contains \u003cspan\u003ePure White Powder\u003c\/span\u003e, designed to help maintain a fresh-looking complexion even when exposed to sebum.\u003c\/p\u003e\n\u003cp\u003eAs facial oils interact with foundation throughout the day, some formulas may begin to appear darker or duller.\u003c\/p\u003e\n\u003cp\u003ePure White Powder helps reduce this effect, supporting a clearer-looking finish as the day progresses.\u003c\/p\u003e\n\u003cp\u003eThis makes it particularly appealing for those concerned about foundation becoming dull or uneven after several hours of wear.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eSoft Focus Powder: Visibly Blurs Pores\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eSoft Focus Powder\u003c\/span\u003e helps diffuse reflected light to make pores appear less noticeable.\u003c\/p\u003e\n\u003cp\u003eRather than relying solely on heavy coverage, the powder creates an optical blurring effect that softens the appearance of uneven skin texture.\u003c\/p\u003e\n\u003cp\u003eCombined with the foundation's silky finish, it helps create a naturally refined complexion without an overly thick or mask-like appearance.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eEctobiosis Complex β: Moisturising Skincare Ingredients\u003c\/h2\u003e\n\u003cp\u003eest Silky Melt Powder Foundation contains the brand's proprietary \u003cspan\u003eEctobiosis Complex β\u003c\/span\u003e, a combination of four moisturising ingredients:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eEctoine\u003c\/span\u003e – A moisturising ingredient that helps maintain hydration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eDiglycol Guanidine Succinate\u003c\/span\u003e – Included for moisturising care.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eTrehalose\u003c\/span\u003e – Helps support moisture retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eHyaluronic Acid\u003c\/span\u003e – Helps maintain a hydrated, supple skin feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese ingredients complement the foundation's smooth, moisturised-looking finish.\u003c\/p\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003ch2\u003eSPF19 PA++ Sun Protection\u003c\/h2\u003e\n\u003cp\u003eest Silky Melt Powder Foundation provides \u003cspan\u003eSPF19 PA++\u003c\/span\u003e, offering a degree of everyday UV protection.\u003c\/p\u003e\n\u003cp\u003eFor prolonged outdoor exposure, use a separate broad-spectrum sunscreen with appropriate SPF and reapply as directed.\u003c\/p\u003e\n\u003cp\u003eFoundation alone may not provide the coverage needed for reliable sun protection, particularly when applied in thin layers.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eComplete your usual skincare and apply sunscreen or makeup primer as desired.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eUsing a suitable foundation sponge, take an appropriate amount of powder.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eApply evenly across the face, starting from the centre and blending outwards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eBuild coverage gradually where additional correction is desired.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eFor a natural finish, begin with a thin layer rather than applying a large amount at once.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese are general powder foundation application suggestions; the supplied product information does not specify an official application technique.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eWho Is It For?\u003c\/h2\u003e\n\u003cp\u003eest Silky Melt Powder Foundation may be particularly appealing to those who:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003ePrefer powder foundation but dislike a dry, powdery finish\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eWant a smooth, silky complexion with natural-looking radiance\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eNotice foundation settling into pores or fine lines\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eAre concerned about makeup becoming dull as the day progresses\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003ePrefer lightweight-looking coverage rather than a heavy foundation finish\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eWant a powder foundation containing moisturising skincare ingredients\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eAppreciate the convenience of a compact foundation format\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003ePeople Also Ask\u003c\/h2\u003e\n\u003ch3\u003eWhat makes est Silky Melt Powder Foundation different from ordinary powder foundations?\u003c\/h3\u003e\n\u003cp\u003eIt features est's \u003cspan\u003eMelty Veil Formula with Melty Link Powder\u003c\/span\u003e, designed to blend smoothly with the skin for a silky, moisturised-looking finish rather than a dry, powdery appearance.\u003c\/p\u003e\n\u003ch3\u003eIs est Silky Melt Powder Foundation suitable for dry-looking skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to provide a smooth, moisturised-looking finish and contains moisturising ingredients such as Ectoine, Trehalose and Hyaluronic Acid. Individual results depend on skin condition and preparation.\u003c\/p\u003e\n\u003ch3\u003eDoes est Silky Melt Powder Foundation help blur pores?\u003c\/h3\u003e\n\u003cp\u003eYes. The formula contains \u003cspan\u003eSoft Focus Powder\u003c\/span\u003e, which helps diffuse light and visually soften the appearance of pores.\u003c\/p\u003e\n\u003ch3\u003eDoes est Silky Melt Powder Foundation come with a case and sponge?\u003c\/h3\u003e\n\u003cp\u003eNo. The \u003cspan\u003e9g foundation refill is sold separately from the compact case and foundation sponge\u003c\/span\u003e, which must be purchased separately.\u003c\/p\u003e\n\u003ch3\u003eWhat shades are available in est Silky Melt Powder Foundation?\u003c\/h3\u003e\n\u003cp\u003eThere are six shades: \u003cspan\u003eRS101 Rose Ivory, OC201 Light Ochre, OC202 Ochre, OC203 Sand Ochre, BE300 Ivory Beige and BE301 Beige\u003c\/span\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"est","offers":[{"title":"BE300 (refill)","offer_id":54584144363838,"sku":null,"price":37.0,"currency_code":"GBP","in_stock":true},{"title":"BE301 (refill)","offer_id":54584144396606,"sku":null,"price":37.0,"currency_code":"GBP","in_stock":true},{"title":"OC201 (refill)","offer_id":54584144265534,"sku":null,"price":37.0,"currency_code":"GBP","in_stock":true},{"title":"OC202 (refill)","offer_id":54584144298302,"sku":null,"price":37.0,"currency_code":"GBP","in_stock":true},{"title":"OC203 (refill)","offer_id":54584144331070,"sku":null,"price":37.0,"currency_code":"GBP","in_stock":true},{"title":"RS101 (refill)","offer_id":54584144232766,"sku":null,"price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Case","offer_id":54584144429374,"sku":null,"price":11.0,"currency_code":"GBP","in_stock":true},{"title":"Puff","offer_id":54584202101054,"sku":null,"price":4.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/9359\/1614\/files\/estSilkyMeltPowderFoundationSPF19PA_9g.webp?v=1791531644","url":"https:\/\/tokyobeautybox.com\/zh\/products\/est-silky-melt-powder-foundation-spf19-pa-9g","provider":"Tokyo Beauty Box","version":"1.0","type":"link"}