{"product_id":"athletia-refreshing-shampoo-balm-150g","title":"athletia Refreshing Shampoo Balm 150g","description":"\u003ch3 class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\"\u003eAbout Product\u003c\/h3\u003e\n\u003cdiv class=\"nev7se\" id=\"tw-container\"\u003e\n\u003cdiv class=\"tw-src-ltr\" id=\"tw-ob\"\u003e\n\u003cdiv class=\"oSioSc\"\u003e\n\u003cdiv id=\"tw-target\"\u003e\n\u003cdiv id=\"kAz1tf\" class=\"g9WsWb PZPZlf\"\u003e\n\u003cdiv class=\"tw-ta-container tw-nfl\" id=\"tw-target-text-container\" role=\"text\" tabindex=\"0\"\u003e\n\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eathletia Refreshing Shampoo Balm\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eA refreshing, non-foaming 2-in-1 shampoo balm that cleanses the scalp while conditioning the hair—leaving it smooth, manageable and comfortably refreshed in a single step.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eathletia Refreshing Shampoo Balm (アスレティア リフレッシング シャンプーバーム)\u003c\/strong\u003e introduces a different approach to hair washing: a rich balm that \u003cstrong\u003ecleanses without lathering while simultaneously providing conditioning care\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eDesigned for everything from post-workout showers and hot summer days to weekly intensive care, the balm spreads closely over the scalp and hair to lift away impurities while helping maintain moisture and smoothness.\u003c\/p\u003e\n\u003cp\u003eWith a \u003cstrong\u003e98% naturally derived index including water according to ISO 16128\u003c\/strong\u003e, it combines efficient cleansing, hair conditioning and a cooling aromatic experience in one streamlined treatment.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eA Non-Foaming 2-in-1 Shampoo \u0026amp; Treatment\u003c\/h2\u003e\n\u003cp\u003eUnlike conventional shampoo, Refreshing Shampoo Balm does not rely on a rich foam to create a clean feeling.\u003c\/p\u003e\n\u003cp\u003eIts balm texture allows the formula to come into close contact with the scalp, hair and impurities. As it is massaged through the hair, the formula blends with dirt and excess buildup, helping lift them away so they can be rinsed off with water.\u003c\/p\u003e\n\u003cp\u003eThis approach allows athletia to combine \u003cstrong\u003ecleansing and treatment functions in a single formula\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe result is a simplified haircare step that leaves the scalp feeling refreshed without leaving the hair feeling stripped or squeaky.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eCleanses Without the Squeaky Feeling\u003c\/h2\u003e\n\u003cp\u003eOne of the most distinctive qualities of this shampoo balm is the way the hair feels after rinsing.\u003c\/p\u003e\n\u003cp\u003eWhile the scalp is left feeling fresh and clean, the lengths remain \u003cstrong\u003esupple, smooth and manageable\u003c\/strong\u003e rather than rough or stiff.\u003c\/p\u003e\n\u003cp\u003eThe formula also helps control static and keeps the hair feeling smooth and easy to handle through the following morning.\u003c\/p\u003e\n\u003cp\u003eThis makes it particularly useful for those who want a refreshing wash but dislike the dry, tangled feeling that can sometimes follow stronger cleansing shampoos.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eTwo Ways to Add It to Your Haircare Routine\u003c\/h2\u003e\n\u003cp\u003eRefreshing Shampoo Balm is designed to work in two particularly useful situations.\u003c\/p\u003e\n\u003ch3\u003eAfter Exercise or on Hot Days\u003c\/h3\u003e\n\u003cp\u003eThe one-step cleansing and conditioning format is ideal after the gym, sports or other situations where you want to wash away sweat quickly without completing a lengthy shampoo-and-treatment routine.\u003c\/p\u003e\n\u003cp\u003eIts menthol cooling sensation and aromatic essential oil blend add an immediate feeling of freshness.\u003c\/p\u003e\n\u003ch3\u003eAs a Weekly Intensive Treatment\u003c\/h3\u003e\n\u003cp\u003eathletia also recommends incorporating the balm \u003cstrong\u003eapproximately once a week as special scalp and hair care\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eIts rich texture coats the scalp and hair closely, allowing you to massage the product through the roots and lengths while cleansing and conditioning at the same time.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eDesigned with Color-Treated Hair in Mind\u003c\/h2\u003e\n\u003cp\u003eDespite its refreshing cleansing performance, Refreshing Shampoo Balm is designed to be considerate of hair color.\u003c\/p\u003e\n\u003cp\u003eAccording to athletia, it provides \u003cstrong\u003ecolor-fading prevention comparable to washing the hair with warm water alone\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eFor those with color-treated hair who want to incorporate a refreshing scalp cleanse without unnecessarily encouraging color fade, this is an especially useful feature.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eA Rich Balm That Clings to Scalp \u0026amp; Hair\u003c\/h2\u003e\n\u003cp\u003eThe formula has a \u003cstrong\u003eslightly firm, substantial balm texture\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eRather than immediately running off the scalp or disappearing into wet hair, it maintains its thickness as it spreads, allowing the balm to adhere closely to both scalp and strands.\u003c\/p\u003e\n\u003cp\u003eThis makes it easy to work through the roots with the fingertips and helps create the massage-like experience that distinguishes it from a conventional liquid shampoo.\u003c\/p\u003e\n\u003cp\u003eDespite the richness of the texture, it rinses away to leave the hair feeling smooth rather than coated or heavy.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eCooling Menthol \u0026amp; Botanical Aroma\u003c\/h2\u003e\n\u003cp\u003eRefreshing Shampoo Balm pairs its non-foaming cleansing experience with a noticeably refreshing sensory finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMenthol provides a cooling sensation\u003c\/strong\u003e, while a blend of botanical essential oils creates a crisp, aromatic fragrance.\u003c\/p\u003e\n\u003cp\u003eKey fragrance notes include:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJuniper Berry\u003c\/strong\u003e — fresh, aromatic and subtly woody.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRosemary\u003c\/strong\u003e — adds an invigorating herbal character.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLemon\u003c\/strong\u003e — contributes bright citrus freshness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEucalyptus\u003c\/strong\u003e — creates a clean, cooling aromatic impression.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCedarwood\u003c\/strong\u003e — adds depth and a grounding woody finish.\u003c\/p\u003e\n\u003cp\u003eThe combination is especially well suited to post-workout showers, warm weather and mornings when you want your haircare routine to feel particularly refreshing.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e98% Naturally Derived Formula\u003c\/h2\u003e\n\u003cp\u003eRefreshing Shampoo Balm has a \u003cstrong\u003enaturally derived index of 98%, including water\u003c\/strong\u003e, according to ISO 16128.\u003c\/p\u003e\n\u003cp\u003eThe formula is made without five selected ingredients:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eParabens\u003c\/li\u003e\n\u003cli\u003eSilicones\u003c\/li\u003e\n\u003cli\u003eMineral Oil\u003c\/li\u003e\n\u003cli\u003eSynthetic Colorants\u003c\/li\u003e\n\u003cli\u003ePetroleum-derived Surfactants\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis combination of a high naturally derived index and unconventional balm cleansing system reflects athletia's approach to balancing sensorial experience, performance and botanical-inspired formulation.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eAward-Winning Japanese Haircare\u003c\/h2\u003e\n\u003cp\u003eathletia Refreshing Shampoo Balm has received \u003cstrong\u003enine beauty awards\u003c\/strong\u003e, including several No.1 rankings in major Japanese beauty publications.\u003c\/p\u003e\n\u003cp\u003eSelected awards include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eNo.1 – VOCE Best Cosmetics First Half 2024, Haircare\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNo.1 – BITEKI Beauty Experts' Best Cosmetics First Half 2024, In-Bath Haircare\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNo.1 – BITEKI HEN Best Cosmetics First Half 2024, Haircare\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eELLE 2024 Best Cosmetics, Lifestyle Haircare\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eELLE My Best Cosmetics, Lifestyle Haircare\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIts recognition across both mainstream and men's beauty categories also makes it an interesting gender-neutral option for streamlined scalp and hair care.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWho Is It For?\u003c\/h2\u003e\n\u003cp\u003eRefreshing Shampoo Balm is particularly suited to those who:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrefer a \u003cstrong\u003equick shampoo routine\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eWant a fresh, clean-feeling scalp\u003c\/li\u003e\n\u003cli\u003eDislike hair feeling squeaky or tangled after shampooing\u003c\/li\u003e\n\u003cli\u003eWant to introduce a weekly intensive scalp and hair treatment\u003c\/li\u003e\n\u003cli\u003eExercise regularly or frequently wash their hair after workouts\u003c\/li\u003e\n\u003cli\u003eWant portable haircare for the gym or travel\u003c\/li\u003e\n\u003cli\u003ePrefer formulas with a high naturally derived ingredient index\u003c\/li\u003e\n\u003cli\u003eHave color-treated hair and are conscious of color fading\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eThoroughly wet the hair and scalp with warm water.\u003c\/p\u003e\n\u003cp\u003eTake an appropriate amount of balm and spread it over the scalp and through the hair. Massage gently with your fingertips, allowing the balm to blend with the scalp, roots and lengths.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly with warm water.\u003c\/p\u003e\n\u003cp\u003eThe product functions as both a \u003cstrong\u003eshampoo and hair treatment\u003c\/strong\u003e, so it can be used as a streamlined 2-in-1 cleansing step.\u003c\/p\u003e\n\u003cp\u003eIt can also be incorporated approximately once a week as an intensive scalp and hair treatment.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e2-in-1 shampoo balm\u003c\/strong\u003e — Cleanses the scalp and conditions the hair in one step.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNon-foaming formula\u003c\/strong\u003e — Uses a balm cleansing system rather than conventional shampoo lather.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRefreshing scalp feel\u003c\/strong\u003e — Menthol provides an invigorating cooling sensation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmooth finish\u003c\/strong\u003e — Leaves hair supple, manageable and less prone to static.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColor-conscious cleansing\u003c\/strong\u003e — Designed to help minimize unnecessary color fading.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePost-workout friendly\u003c\/strong\u003e — An efficient option after exercise or on hot, sweaty days.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeekly treatment option\u003c\/strong\u003e — Can also be incorporated as special scalp and hair care.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e98% naturally derived\u003c\/strong\u003e — Including water, according to ISO 16128.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSilicone-free\u003c\/strong\u003e — Also formulated without parabens, mineral oil, synthetic colorants and petroleum-derived surfactants.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAward-winning\u003c\/strong\u003e — Recipient of nine Japanese and international beauty awards.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e athletia\u003cbr\u003e\u003cstrong\u003eProduct:\u003c\/strong\u003e Refreshing Shampoo Balm\u003cbr\u003e\u003cstrong\u003eJapanese Name:\u003c\/strong\u003e リフレッシング シャンプーバーム\u003cbr\u003e\u003cstrong\u003eProduct Type:\u003c\/strong\u003e 2-in-1 Shampoo \u0026amp; Hair Treatment\u003cbr\u003e\u003cstrong\u003eCleansing Type:\u003c\/strong\u003e Non-Foaming Balm\u003cbr\u003e\u003cstrong\u003eHaircare Benefits:\u003c\/strong\u003e Cleansing, Conditioning, Smoothing \u0026amp; Scalp Refreshing\u003cbr\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Rich, Slightly Firm Balm\u003cbr\u003e\u003cstrong\u003eNaturally Derived Index:\u003c\/strong\u003e 98% including water (ISO 16128)\u003cbr\u003e\u003cstrong\u003eSilicone-Free:\u003c\/strong\u003e Yes\u003cbr\u003e\u003cstrong\u003eCooling Ingredient:\u003c\/strong\u003e Menthol\u003cbr\u003e\u003cstrong\u003eKey Fragrance Notes:\u003c\/strong\u003e Juniper Berry, Rosemary, Lemon, Eucalyptus \u0026amp; Cedarwood\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe product is currently sold in renewed packaging. The formula, volume and price remain unchanged.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eDoes athletia Refreshing Shampoo Balm foam?\u003c\/h3\u003e\n\u003cp\u003eNo. It is intentionally a \u003cstrong\u003enon-foaming shampoo balm\u003c\/strong\u003e. The balm blends with impurities on the scalp and hair so they can be removed during rinsing.\u003c\/p\u003e\n\u003ch3\u003eDo I need to use conditioner after it?\u003c\/h3\u003e\n\u003cp\u003eThe product is designed as a \u003cstrong\u003e2-in-1 shampoo and treatment\u003c\/strong\u003e, combining cleansing and conditioning care in a single step.\u003c\/p\u003e\n\u003ch3\u003eIs it only for weekly use?\u003c\/h3\u003e\n\u003cp\u003eNo. It can be used when you want a convenient, refreshing hair wash—particularly after exercise or during hot weather. athletia also recommends it as an approximately \u003cstrong\u003eonce-weekly intensive treatment\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable after the gym?\u003c\/h3\u003e\n\u003cp\u003eYes. Post-workout use is one of the situations specifically recommended by athletia. Its one-step format, menthol cooling sensation and fresh botanical aroma make it particularly convenient after exercise.\u003c\/p\u003e\n\u003ch3\u003eCan I use it on color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eIt is designed with color fading in mind. According to athletia, its color-fading prevention performance is comparable to washing the hair with warm water alone.\u003c\/p\u003e\n\u003ch3\u003eDoes it contain silicone?\u003c\/h3\u003e\n\u003cp\u003eNo. Refreshing Shampoo Balm is \u003cstrong\u003esilicone-free\u003c\/strong\u003e and is also formulated without parabens, mineral oil, synthetic colorants and petroleum-derived surfactants.\u003c\/p\u003e\n\u003ch3\u003eWhat does athletia Refreshing Shampoo Balm smell like?\u003c\/h3\u003e\n\u003cp\u003eIt has a refreshing botanical aroma featuring \u003cstrong\u003ejuniper berry, rosemary, lemon, eucalyptus and cedarwood\u003c\/strong\u003e, complemented by the cooling sensation of menthol.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"athletia","offers":[{"title":"Default Title","offer_id":54336915964222,"sku":null,"price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/9359\/1614\/files\/athletiaRefreshingShampooBalm150g.jpg?v=1787808889","url":"https:\/\/tokyobeautybox.com\/zh\/products\/athletia-refreshing-shampoo-balm-150g","provider":"Tokyo Beauty Box","version":"1.0","type":"link"}