{"product_id":"be-rich-lash-mascara","title":"\u0026be Rich Lash Mascara","description":"\u003ch3 class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"\u003eAbout Product\u003c\/h3\u003e\n\u003cp id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" data-ved=\"2ahUKEwi_hfnQsqKEAxXfr1YBHQYpBjAQ3ewLegQIBRAU\"\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003e\u0026amp;be Rich Lash Mascara – Natural Volume \u0026amp; Glossy Black Finish\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eEnhance your natural lashes with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e\u0026amp;be Rich Lash Mascara\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a Japanese volumising mascara designed to create beautifully defined, fuller-looking lashes without an exaggerated or heavy finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDeveloped with the attention to detail of Japanese makeup artist Yusuke Kawakita, this mascara delivers sophisticated volume, rich jet-black colour and elegant separation. Its specially designed brush coats each lash from root to tip, creating the appearance of naturally thick, healthy-looking lashes with a smooth, glossy finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEnriched with conditioning ingredients to help maintain lash moisture, the formula resists sweat, sebum and rubbing throughout the day while remaining easy to remove with lukewarm water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for anyone seeking \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003enatural-looking volume with a refined, polished finish\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCreates sophisticated volume without an overly dramatic appearance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEnhances the look of individual lashes with rich jet-black colour\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSpecially designed brush helps separate lashes and minimise clumping\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSmooth, glossy finish for naturally fuller-looking lashes\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAdheres closely to lashes from root to tip\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eContains moisturising and conditioning ingredients to help protect against dryness\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eResistant to sweat, sebum and rubbing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEasily removable with lukewarm water\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePatch-tested and formulated without eight specified ingredient categories\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eSophisticated Volume That Looks Naturally Beautiful\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eUnlike mascaras designed to create exaggerated thickness, \u0026amp;be Rich Lash Mascara focuses on enhancing the appearance of your natural lashes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts carefully developed volumising texture adds definition and visible thickness to individual lashes, making them appear naturally fuller rather than heavily coated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula adheres closely to the roots, while the specially designed brush distributes mascara evenly for a smooth, separated finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result is a refined lash look that complements both minimal everyday makeup and more sophisticated evening styles.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eRich Jet-Black Colour and Elegant Separation\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAvailable in a single \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eJet Black\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e shade, \u0026amp;be Rich Lash Mascara delivers deep, glossy pigmentation that defines the eyes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe brush helps separate lashes during application, reducing the appearance of clumps while allowing each lash to stand out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts smooth finish adds subtle shine without sacrificing the natural texture of the lashes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eLash-Conditioning Ingredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003e\u0026amp;be Rich Lash Mascara combines makeup performance with ingredients selected to help maintain moisture and protect lashes from dryness.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eMoisturising and Protective Care\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSwertia Japonica Extract:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A botanical ingredient included in the lash-conditioning formula.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHydrolysed Silk:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps condition and smooth the surface of lashes.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDextran:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Included as a moisturising ingredient.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eBotanical Moisture Care\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eYuzu Fruit Extract:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps provide moisture to the delicate eye area.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eUme Fruit Extract:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A botanical moisturising ingredient.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eAdditional Conditioning Ingredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAcetyl Tetrapeptide-3\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOctapeptide-2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRed Clover Flower Extract\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThese ingredients form part of the mascara's conditioning blend, designed to help maintain the appearance of supple, healthy-looking lashes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula helps protect against external dryness-related stress while keeping lashes comfortable during wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eResistant to Sweat and Sebum, Easy to Remove\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003e\u0026amp;be Rich Lash Mascara is designed to withstand everyday exposure to sweat, sebum and rubbing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDespite its water-resistant performance, the mascara can be removed with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elukewarm water\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, making it convenient for daily use without a dedicated eye makeup remover.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe product has also been patch-tested, although this does not guarantee that irritation or skin reactions will never occur.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eEight-Free Formula\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eFormulated without:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eUV absorbers\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSynthetic antioxidants\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSynthetic colourants\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFragrance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMicroplastic beads\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMineral oil\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAlcohol\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePetroleum-derived surfactants\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePosition the mascara brush at the roots of your upper lashes.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eGently comb upwards towards the tips, lifting and separating the lashes as you apply.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFor additional curl, hold the brush beneath the lifted lashes for a few seconds.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFor lower lashes, hold the brush vertically and use its tip for precise application.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eApplication Tip:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e If excess mascara begins to cause clumping, wipe the remaining product from the brush with a tissue before applying a fresh coat.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRemoval:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Gently loosen and remove the mascara using lukewarm water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eWho Is It Best For?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003e\u0026amp;be Rich Lash Mascara is particularly suitable for those who:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePrefer natural-looking volume over dramatic false-lash effects\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eWant thicker-looking lashes with clean separation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEnjoy glossy black mascara for everyday makeup\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAppreciate conditioning ingredients in their eye makeup\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePrefer mascaras that can be removed with warm water\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBrand:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u0026amp;be\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eProduct Name:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rich Lash Mascara\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eJapanese Name:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u0026amp;be リッチラッシュマスカラ\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCategory:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Volumising Mascara\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShade:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Jet Black\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFinish:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Glossy, Defined and Naturally Voluminous\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBrush:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Lash-Separating Brush\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFormula:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Sweat-, Sebum- and Rub-Resistant\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRemoval:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Lukewarm Water\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFeatured Ingredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Swertia Japonica Extract, Hydrolysed Silk, Dextran, Yuzu Fruit Extract, Ume Fruit Extract, Acetyl Tetrapeptide-3, Octapeptide-2 and Red Clover Flower Extract\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eTesting:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Patch-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFormulation:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Eight-Free Formula\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003ePeople Also Ask\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eWhat kind of finish does \u0026amp;be Rich Lash Mascara create?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eIt creates naturally fuller-looking lashes with sophisticated volume, rich black colour and a smooth, separated finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIs \u0026amp;be Rich Lash Mascara suitable for everyday makeup?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eYes. Its refined volumising formula is designed to enhance natural lashes without creating an excessively dramatic or heavy appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDoes \u0026amp;be Rich Lash Mascara contain lash-conditioning ingredients?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eYes. The formula includes hydrolysed silk, botanical extracts and peptides selected to help moisturise and condition lashes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIs \u0026amp;be Rich Lash Mascara waterproof?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eIt is designed to resist sweat, sebum and rubbing. However, it is also removable with lukewarm water, so it should not be described as a conventional waterproof mascara.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCan I remove \u0026amp;be Rich Lash Mascara without makeup remover?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eYes. The mascara is designed for easy removal with lukewarm water.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" data-ved=\"2ahUKEwi_hfnQsqKEAxXfr1YBHQYpBjAQ3ewLegQIBRAU\"\u003e\u003c\/p\u003e","brand":"\u0026be","offers":[{"title":"Default Title","offer_id":54651387216190,"sku":null,"price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/9359\/1614\/files\/beRichLashMascara-3.jpg?v=1792385020","url":"https:\/\/tokyobeautybox.com\/products\/be-rich-lash-mascara","provider":"Tokyo Beauty Box","version":"1.0","type":"link"}