{"product_id":"fas-the-plump-serum-foundation-30ml","title":"FAS The Plump Serum Foundation 30mL","description":"\u003ch3 dir=\"ltr\" class=\"tw-data-text tw-text-large tw-ta\"\u003eAbout Product\u003c\/h3\u003e\n\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eFAS The Plump Serum Foundation 30mL\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eOne Stroke to Luminous, Plump-Looking Skin\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA serum foundation created for the contradictions of adult base makeup: \u003cstrong\u003eyou want coverage, but not heaviness; luminosity, but not a sheer formula that leaves every concern visible.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAS The Plump Serum Foundation\u003c\/strong\u003e combines natural-looking coverage with fresh translucency and glow. Its innovative gel-serum texture smooths over pores, fine lines and unevenness while forming a flexible, moisturizing veil that moves comfortably with the skin.\u003c\/p\u003e\n\u003cp\u003eDesigned to work beautifully \u003cstrong\u003ewithout a separate makeup primer\u003c\/strong\u003e, it delivers a smooth, naturally brightened complexion with a healthy, light-filled finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e30mL\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eCoverage Without the Heavy Look\u003c\/h2\u003e\n\u003cp\u003eAdult skin can make foundation particularly difficult.\u003c\/p\u003e\n\u003cp\u003eLayering more product over pores, fine lines or uneven tone can make makeup look thick, collect in texture or crease as the day goes on. On the other hand, achieving a natural, translucent finish often seems to require careful application and advanced technique.\u003c\/p\u003e\n\u003cp\u003eFAS developed \u003cstrong\u003eMemory Oil Gel\u003c\/strong\u003e to address both concerns.\u003c\/p\u003e\n\u003cp\u003eAn oil with excellent affinity for the skin is gelled using proprietary technology, creating a cushiony texture with both elasticity and recovery.\u003c\/p\u003e\n\u003cp\u003eThe gel spreads smoothly across the complexion without emphasizing uneven texture and forms a soft, flexible film over the skin.\u003c\/p\u003e\n\u003cp\u003eThe result is \u003cstrong\u003ecoverage exactly where you need it, without sacrificing the natural dimension and luminosity of the complexion.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMemory Oil Gel Technology\u003c\/h2\u003e\n\u003cp\u003eAt the heart of The Plump Serum Foundation is FAS's \u003cstrong\u003eMemory Oil Gel\u003c\/strong\u003e, featuring Hydrogenated Styrene\/Butadiene Copolymer as a texture-adjusting ingredient.\u003c\/p\u003e\n\u003cp\u003eIts resilient, springy gel structure helps the foundation:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmooth the appearance of pores and fine lines\u003c\/li\u003e\n\u003cli\u003eAdhere comfortably to the skin\u003c\/li\u003e\n\u003cli\u003eMinimize uneven or patchy application\u003c\/li\u003e\n\u003cli\u003eCreate an even finish without complicated techniques\u003c\/li\u003e\n\u003cli\u003eReflect abundant light for enhanced luminosity and translucency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAccording to FAS, this is the first commercially available foundation in Japan formulated with Hydrogenated Styrene\/Butadiene Copolymer, based on the brand's June 2026 research of cosmetic ingredient databases.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFour Benefits in One Foundation\u003c\/h2\u003e\n\u003ch3\u003e01. Flexible, Skin-Hugging Adhesion\u003c\/h3\u003e\n\u003cp\u003eThe soft, cushiony gel film follows facial movement while fitting smoothly over the skin.\u003c\/p\u003e\n\u003cp\u003eIt helps soften the appearance of pores and uneven texture rather than settling noticeably into them.\u003c\/p\u003e\n\u003ch3\u003e02. No Special Technique Required\u003c\/h3\u003e\n\u003cp\u003eThe gel-serum texture spreads smoothly and evenly, helping prevent patchiness.\u003c\/p\u003e\n\u003cp\u003eIts recovery properties allow the foundation film to settle into a more uniform finish, making polished application easier even without advanced makeup techniques.\u003c\/p\u003e\n\u003ch3\u003e03. Light-Filled Plump Glow\u003c\/h3\u003e\n\u003cp\u003eThe translucent gel film captures and reflects light.\u003c\/p\u003e\n\u003cp\u003eMemory Oil Gel enhances reflected light to create the impression of skin illuminated from within, with \u003cstrong\u003ehealthy-looking translucency, dimension and glow\u003c\/strong\u003e rather than a flat, heavily made-up finish.\u003c\/p\u003e\n\u003ch3\u003e04. Moisturizing Comfort\u003c\/h3\u003e\n\u003cp\u003eThe moisturizing oil gel adheres closely to the complexion and helps protect against daytime dryness.\u003c\/p\u003e\n\u003cp\u003eThe result feels supple and comfortable while maintaining a smooth, refined appearance.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eSerum Foundation Meets Fermented Skincare\u003c\/h1\u003e\n\u003cp\u003eFAS goes beyond simply adding skincare ingredients to makeup.\u003c\/p\u003e\n\u003cp\u003eAs a fermented aging-care* brand, FAS developed The Plump Serum Foundation around the fact that foundation remains in contact with the skin for many hours each day.\u003c\/p\u003e\n\u003cp\u003eThe formula therefore incorporates skincare ingredients used within the FAS skincare philosophy, including two proprietary ingredients:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBlack Rice Ferment Extract\u003c\/strong\u003e — Saccharomyces\/Rice Ferment Filtrate, a moisturizing ingredient.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBlack Soybean Peptide\u003c\/strong\u003e — Hydrolyzed Soybean Extract, a moisturizing ingredient.\u003c\/p\u003e\n\u003cp\u003e*Aging care refers to moisturizing care appropriate for your age.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eTime-Release Aging Care\u003c\/h2\u003e\n\u003cp\u003eFAS combines \u003cstrong\u003ewater-based and oil-based skincare components\u003c\/strong\u003e that interact with the skin at different rates.\u003c\/p\u003e\n\u003cp\u003eWater-based ingredients blend quickly with the skin, while oil-based ingredients penetrate gradually into the stratum corneum.\u003c\/p\u003e\n\u003cp\u003eThis time-release approach is designed to maintain rich skincare benefits while the foundation is being worn throughout the day.\u003c\/p\u003e\n\u003cp\u003eThe formula also incorporates \u003cstrong\u003eFermented Fig Oil (Rhodotorula\/Fig Fruit Ferment Oil)\u003c\/strong\u003e as a skin-conditioning ingredient.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eA New Gel-Serum Foundation Texture\u003c\/h2\u003e\n\u003cp\u003eThe Plump Serum Foundation has a distinctive, plump gel-serum consistency.\u003c\/p\u003e\n\u003cp\u003eAlthough the formula feels rich and substantial, it spreads effortlessly in a thin layer across the complexion.\u003c\/p\u003e\n\u003cp\u003eOnce applied, it creates a soft, moisturizing film that helps the skin appear:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmooth. Luminous. Translucent. Naturally plump.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIts self-smoothing recovery properties also help create a polished finish without requiring complicated application techniques.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eNo Primer Required\u003c\/h2\u003e\n\u003cp\u003eThe foundation has been designed to create a naturally brightened, refined complexion \u003cstrong\u003ewithout requiring a separate makeup primer\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eSimply apply it after completing your skincare routine.\u003c\/p\u003e\n\u003cp\u003eIts smoothing gel texture helps refine the skin while providing coverage and luminosity in a single step—ideal for anyone who wants to simplify their morning base makeup routine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e12-Hour Wear\u003c\/h2\u003e\n\u003cp\u003eThe Plump Serum Foundation is designed to maintain its beautiful finish throughout the day.\u003c\/p\u003e\n\u003cp\u003eFAS reports \u003cstrong\u003e12-hour makeup wear performance\u003c\/strong\u003e, based on third-party testing measuring the makeup effect for up to 12 hours after application.\u003c\/p\u003e\n\u003cp\u003eThe formula has also passed resistance testing for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSweat\u003c\/li\u003e\n\u003cli\u003eHigh temperatures\u003c\/li\u003e\n\u003cli\u003eHigh humidity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis makes it particularly suitable for maintaining a fresh-looking complexion and helping reduce the appearance of the tired, uneven finish that can develop later in the day.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eResults may vary by individual.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eAvailable in 5 Shades\u003c\/h1\u003e\n\u003cp\u003eThe collection consists of \u003cstrong\u003efour Neutral shades and one Cool shade\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe entire range is intentionally designed slightly brighter because the foundation itself provides a tone-up effect without requiring primer.\u003c\/p\u003e\n\u003cp\u003eOnce blended into the skin, the shades are designed to look naturally integrated rather than chalky, creating the impression of luminosity coming from within.\u003c\/p\u003e\n\u003ch3\u003e01N — Neutral\u003c\/h3\u003e\n\u003cp\u003eA light neutral beige that does not lean strongly yellow or pink.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended for:\u003c\/strong\u003e Those who prefer a noticeably brighter, tone-up finish.\u003c\/p\u003e\n\u003ch3\u003e02N — Neutral\u003c\/h3\u003e\n\u003cp\u003eA bright neutral beige that blends naturally with both yellow and pink undertones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended for:\u003c\/strong\u003e Those who usually choose a slightly brighter foundation shade.\u003c\/p\u003e\n\u003ch3\u003e02C — Cool\u003c\/h3\u003e\n\u003cp\u003eA softly pink-toned shade at a similar brightness level to 02N.\u003c\/p\u003e\n\u003cp\u003eIt adds subtle rosiness to the complexion for a fresh, lively appearance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended for:\u003c\/strong\u003e Those who want both translucency and a naturally healthy-looking flush.\u003c\/p\u003e\n\u003ch3\u003e03N — Neutral\u003c\/h3\u003e\n\u003cp\u003eThe standard neutral beige in the collection.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended for:\u003c\/strong\u003e Those who normally use a standard Japanese foundation shade.\u003c\/p\u003e\n\u003ch3\u003e04N — Neutral\u003c\/h3\u003e\n\u003cp\u003eThe deepest neutral beige in the range.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended for:\u003c\/strong\u003e Those who usually wear slightly deeper foundation shades or prefer a more natural, less brightened finish.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e02N vs. 02C: Which Should I Choose?\u003c\/h2\u003e\n\u003cp\u003eBoth shades offer a similar level of brightness. The main difference is the \u003cstrong\u003eundertone and the effect you want to create\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eChoose \u003cstrong\u003e02N\u003c\/strong\u003e if your skin does not lean particularly pink or yellow, or if you prefer a natural neutral-beige finish.\u003c\/p\u003e\n\u003cp\u003eChoose \u003cstrong\u003e02C\u003c\/strong\u003e if your complexion tends to look dull or if you want to introduce a subtle pink tone for a fresher, more translucent-looking finish.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAS The Plump Serum Foundation Shade Guide\u003c\/h2\u003e\n\u003cdiv class=\"group TyagGW_tableContainer\"\u003e\n\u003cdiv class=\"TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"\u003e\n\u003ctable class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth class=\"last:pe-10\"\u003eIf you're looking for...\u003c\/th\u003e\n\u003cth class=\"last:pe-10\"\u003eRecommended Shade\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eA brighter, tone-up finish\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e01N \/ 02N \/ 02C\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eA standard, natural-looking foundation shade\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e03N\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eA healthier-looking, naturally rosy complexion\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e02C\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eA deeper, more natural skin tone\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e04N\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eCoverage + translucency\u003c\/strong\u003e — Visually smooths pores, fine lines and uneven-looking areas without creating an overly heavy finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlump luminosity\u003c\/strong\u003e — Light-reflecting Memory Oil Gel creates a fresh, dimensional glow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSerum-like skincare approach\u003c\/strong\u003e — Features fermented and moisturizing skincare ingredients for comfortable daytime wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo primer required\u003c\/strong\u003e — Designed to smooth, tone and perfect the complexion in one step.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEasy application\u003c\/strong\u003e — The self-smoothing gel texture helps create an even finish without complicated techniques.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e12-hour wear\u003c\/strong\u003e — Tested for long-lasting makeup performance and resistance to sweat, heat and humidity.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Choose Your Shade\u003c\/h2\u003e\n\u003cp\u003eIf you normally use a \u003cstrong\u003estandard Japanese foundation shade\u003c\/strong\u003e, start with \u003cstrong\u003e03N\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eFor a \u003cstrong\u003eone-tone brighter finish\u003c\/strong\u003e, consider \u003cstrong\u003e01N or 02N\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eFor extra \u003cstrong\u003erosiness and translucency\u003c\/strong\u003e, choose \u003cstrong\u003e02C\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eIf you usually select a \u003cstrong\u003eslightly deeper foundation shade\u003c\/strong\u003e, \u003cstrong\u003e04N\u003c\/strong\u003e is the best starting point.\u003c\/p\u003e\n\u003cp\u003eBecause The Plump Serum Foundation is designed to provide a tone-up effect on its own, the overall shade range runs somewhat brighter than conventional foundation ranges.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eProduct:\u003c\/strong\u003e FAS The Plump Serum Foundation\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 30mL\u003cbr\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Serum Liquid Foundation\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Luminous \/ Natural \/ Translucent\u003cbr\u003e\u003cstrong\u003eCoverage:\u003c\/strong\u003e Buildable natural coverage\u003cbr\u003e\u003cstrong\u003ePrimer:\u003c\/strong\u003e Designed to be used without a separate makeup primer\u003cbr\u003e\u003cstrong\u003eShades:\u003c\/strong\u003e 01N, 02N, 02C, 03N, 04N\u003cbr\u003e\u003cstrong\u003eWear:\u003c\/strong\u003e Up to 12 hours*\u003c\/p\u003e\n\u003cp\u003e*Based on makeup-effect testing conducted by a third-party organization. Individual results may vary.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eDoes FAS The Plump Serum Foundation require a primer?\u003c\/h3\u003e\n\u003cp\u003eNo. It is specifically designed to create a smooth, naturally tone-up finish \u003cstrong\u003ewithout a separate makeup primer\u003c\/strong\u003e, making it possible to move directly from skincare to foundation.\u003c\/p\u003e\n\u003ch3\u003eIs FAS The Plump Serum Foundation suitable for mature skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula was developed around common adult-skin makeup concerns, including visible pores, fine lines, uneven texture, dryness and the tendency for heavier foundation to crease or appear uneven.\u003c\/p\u003e\n\u003ch3\u003eIs the finish matte or dewy?\u003c\/h3\u003e\n\u003cp\u003eIt has a \u003cstrong\u003enatural luminous finish\u003c\/strong\u003e. Memory Oil Gel reflects light to create translucency and dimension rather than a flat matte appearance.\u003c\/p\u003e\n\u003ch3\u003eWhich shade is the standard shade?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e03N\u003c\/strong\u003e is FAS's recommended reference for customers who normally use a standard foundation shade.\u003c\/p\u003e\n\u003ch3\u003eWhat is the difference between 02N and 02C?\u003c\/h3\u003e\n\u003cp\u003eBoth are relatively bright shades. \u003cstrong\u003e02N is neutral beige\u003c\/strong\u003e, while \u003cstrong\u003e02C contains a subtle pink undertone\u003c\/strong\u003e designed to add healthy-looking color and enhance the impression of translucency.\u003c\/p\u003e\n\u003ch3\u003eIs FAS The Plump Serum Foundation long-lasting?\u003c\/h3\u003e\n\u003cp\u003eYes. FAS reports up to \u003cstrong\u003e12 hours of makeup wear\u003c\/strong\u003e, and the formula has also undergone sweat, high-temperature and high-humidity resistance testing.\u003c\/p\u003e","brand":"FAS","offers":[{"title":"01N PALE VEIL","offer_id":54197853159742,"sku":null,"price":43.0,"currency_code":"GBP","in_stock":true},{"title":"02C DUSK VEIL","offer_id":54197853192510,"sku":null,"price":43.0,"currency_code":"GBP","in_stock":true},{"title":"02N NEUTRAL VEIL","offer_id":54197853225278,"sku":null,"price":43.0,"currency_code":"GBP","in_stock":true},{"title":"03N AMBER VEIL","offer_id":54197853258046,"sku":null,"price":43.0,"currency_code":"GBP","in_stock":true},{"title":"04N DEEP VEIL","offer_id":54197853290814,"sku":null,"price":43.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/9359\/1614\/files\/FASThePlumpSerumFoundation30mL-2.webp?v=1787470750","url":"https:\/\/tokyobeautybox.com\/ja\/products\/fas-the-plump-serum-foundation-30ml","provider":"Tokyo Beauty Box","version":"1.0","type":"link"}