{"title":"HAKU","description":"\u003ch1 data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eShiseido HAKU – Japanese Brightening \u0026amp; Dark Spot Prevention Skincare\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eDiscover \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eShiseido HAKU\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a Japanese medicated skincare brand specializing in dark spot prevention, uneven skin tone and dullness. Developed through Shiseido's advanced pigmentation research, HAKU combines clinically studied brightening actives, including \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e4MSK and tranexamic acid\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, with targeted hydration and skincare technology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom the bestselling \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eHAKU Melanofocus IV serum\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to the new Brightening Cream M, explore Japanese brightening skincare designed to help prevent melanin-related dark spots and reveal a clearer, more radiant-looking complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eExplore Shiseido HAKU Skincare\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eHAKU Melanofocus IV – Best for Dark Spot Prevention\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThe signature \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eHAKU Melanofocus IV 45g\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a Japanese medicated brightening serum formulated with two active ingredients: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e4MSK and m-tranexamic acid\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Together, they inhibit melanin production to help prevent dark spots and freckles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula also contains dipotassium glycyrrhizate to help prevent skin irritation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Persistent pigmentation concerns, uneven skin tone and anyone looking for a dedicated daily brightening serum.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHAKU Brightening Cream M – Best for Overnight Brightening Care\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eLaunched in Japan in July 2026, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eHAKU Brightening Cream M 75g\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a medicated overnight cream mask combining intensive hydration with 4MSK-based dark spot prevention.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts rich, protective formula is designed to be applied as the final step of evening skincare, leaving skin feeling moisturized and smoother by morning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dry, dull-looking skin and those seeking an intensive overnight brightening treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHAKU Refiner – Best for Rough Texture \u0026amp; Dehydration\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHAKU Refiner\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a medicated, lotion-like serum designed to hydrate and soften the stratum corneum before applying a brightening serum.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeaturing \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e4MSK\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, dipotassium glycyrrhizate and moisturizing ingredients, it helps improve the appearance of rough texture while supporting a smoother, more translucent-looking complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rough, dehydrated skin and those looking to add a preparatory step before Melanofocus IV.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHAKU Day Brightening UV – Best for Daily Sun Protection\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHAKU Day Brightening UV SPF50+ PA++++\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines high-level UV protection with medicated brightening care.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e4MSK and m-tranexamic acid\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, it helps prevent melanin-related dark spots while protecting skin against daily UV exposure. Its lightly tinted formula can also be used as a makeup base.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Daytime pigmentation prevention, sun protection and daily brightening skincare.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHAKU Melano Deep Moisture – Best for Dry Skin \u0026amp; Hydration\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHAKU Melano Deep Moisture\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a medicated gel-type brightening lotion that combines hydration with dark spot prevention.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts formula features \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e4MSK\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, acetylated hyaluronic acid and moisturizing ingredients to help maintain soft, hydrated skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dry, dehydrated skin seeking lightweight moisture alongside Japanese brightening care.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eWhich Shiseido HAKU Product Should You Choose?\u003c\/span\u003e\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cspan\u003eSkin Concern\u003c\/span\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cspan\u003eRecommended HAKU Product\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eDark spots and freckles\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eMelanofocus IV\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eDryness and overnight care\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eBrightening Cream M\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eRough texture and dehydration\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eRefiner\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eUV exposure and daytime protection\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eDay Brightening UV\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eDry skin needing a hydrating lotion\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eMelano Deep Moisture\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use Shiseido HAKU in Your Skincare Routine\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eFor a simple HAKU routine:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMorning:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cleanse → Hydrating Lotion → HAKU Refiner → Melanofocus IV → Moisturizer → Day Brightening UV\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eEvening:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cleanse → Hydrating Lotion → HAKU Refiner → Melanofocus IV → Moisturizer → Brightening Cream M (as an overnight mask)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBrightening Cream M is recommended approximately two to three nights per week, although it can also be used nightly according to the brand's instructions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhat is Shiseido HAKU best known for?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHAKU is best known for Japanese medicated brightening skincare, particularly Melanofocus IV, designed to inhibit melanin production and help prevent dark spots and freckles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhat is 4MSK in HAKU skincare?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e4MSK, or potassium 4-methoxysalicylate, is a Shiseido-developed brightening active used in Japanese quasi-drug skincare to help prevent melanin-related pigmentation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCan HAKU remove existing dark spots?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHAKU's approved brightening claims focus on inhibiting melanin production to prevent dark spots and freckles. Results for existing pigmentation vary, and the products should not be presented as treatments that erase established dark spots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCan I use HAKU Melanofocus IV every day?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYes. Shiseido recommends using Melanofocus IV morning and evening after lotion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eExplore our \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eShiseido HAKU collection at Tokyo Beauty Box\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, featuring Japanese brightening serums, moisturizers, overnight treatments and SPF skincare for a more radiant-looking complexion.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"haku-brightening-cream-m-75g","title":"HAKU Brightening Cream M 75g","description":"\u003ch3 dir=\"ltr\" class=\"tw-data-text tw-text-large tw-ta\"\u003eAbout Product\u003c\/h3\u003e\n\u003ch1\u003eHAKU Brightening Cream M 75g | Medicated Overnight Cream Mask\u003c\/h1\u003e\n\u003cp\u003eDiscover a new approach to overnight brightening care with \u003cspan\u003eHAKU Brightening Cream M\u003c\/span\u003e, a rich, medicated overnight cream mask designed to help prevent dark spots and freckles while enveloping the skin in intensive moisture.\u003c\/p\u003e\n\u003cp\u003eDeveloped through SHISEIDO HAKU's ongoing research into dark spot prevention, this innovative treatment combines \u003cspan\u003eActive 4MSK\u003c\/span\u003e, a concentrated brightening active ingredient, with four carefully selected skincare ingredients and a rich, moisture-sealing cream film.\u003c\/p\u003e\n\u003cp\u003eUnlike conventional night creams that are massaged fully into the skin, HAKU Brightening Cream M is designed to be applied in a \u003cspan\u003egenerous, even layer as the final step of your evening skincare routine\u003c\/span\u003e. Its specially developed film remains on the skin overnight, supporting the delivery of brightening and moisturising ingredients while helping maintain a smooth, hydrated complexion.\u003c\/p\u003e\n\u003cp\u003eUse approximately \u003cspan\u003e2–3 nights per week\u003c\/span\u003e, or every night if preferred, for a luxurious overnight skincare ritual.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cp\u003e✔ Medicated overnight brightening cream mask\u003cspan\u003e \u003c\/span\u003e✔ Helps suppress melanin production to prevent dark spots and freckles\u003cspan\u003e \u003c\/span\u003e✔ Features Active 4MSK, HAKU's concentrated brightening active\u003cspan\u003e \u003c\/span\u003e✔ Rich cream film envelops the skin overnight\u003cspan\u003e \u003c\/span\u003e✔ Helps maintain moisture throughout the night\u003cspan\u003e \u003c\/span\u003e✔ Supports smoother, brighter-looking skin through hydration\u003cspan\u003e \u003c\/span\u003e✔ Contains Glutathione and Glycerin\u003cspan\u003e \u003c\/span\u003e✔ Enriched with Green Tea Leaf Extract, Peach Leaf Extract and Ectoin\u003cspan\u003e \u003c\/span\u003e✔ Designed for generous application without excessive blending\u003cspan\u003e \u003c\/span\u003e✔ Recommended 2–3 times weekly; suitable for nightly use\u003cspan\u003e \u003c\/span\u003e✔ Approximately 45 applications per 75g jar\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eA New Overnight Brightening Ritual from HAKU\u003c\/h2\u003e\n\u003cp\u003eHAKU Brightening Cream M introduces a different way to approach nighttime skincare.\u003c\/p\u003e\n\u003cp\u003eRather than applying a thin layer of cream and massaging it completely into the skin, this treatment is designed to create a \u003cspan\u003egenerous, mask-like coating\u003c\/span\u003e over the face.\u003c\/p\u003e\n\u003cp\u003eThe cream is spread evenly as the final skincare step, then left undisturbed so that it gradually settles against the skin.\u003c\/p\u003e\n\u003cp\u003eIts rich film helps keep the skin enveloped in moisturising care overnight while delivering the formula's brightening active and supporting ingredients.\u003c\/p\u003e\n\u003cp\u003eBy morning, the treatment is removed during your usual facial cleansing routine.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eActive 4MSK: Medicated Dark Spot Prevention\u003c\/h2\u003e\n\u003cp\u003eThe formula features \u003cspan\u003eActive 4MSK\u003c\/span\u003e, identified as HAKU's highest concentration of 4MSK within the brand's formulations.\u003c\/p\u003e\n\u003cp\u003e4MSK, or \u003cspan\u003ePotassium 4-Methoxysalicylate\u003c\/span\u003e, is an approved Japanese quasi-drug brightening active ingredient.\u003c\/p\u003e\n\u003cp\u003eAccording to HAKU, it acts on multiple steps involved in tyrosinase activity, an enzyme associated with melanin formation.\u003c\/p\u003e\n\u003cp\u003eIts approved cosmetic-medicated benefit is to:\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHelp suppress melanin production to prevent dark spots and freckles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHAKU Brightening Cream M is the first HAKU product to incorporate this Active 4MSK formulation, according to the supplied brand information.\u003c\/p\u003e\n\u003cp\u003eThe brightening claim refers to preventing the formation of new dark spots and freckles through melanin suppression, rather than removing existing pigmentation or changing the skin's natural colour.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eFour Carefully Selected Skincare Ingredients\u003c\/h2\u003e\n\u003cp\u003eAlongside Active 4MSK, HAKU incorporates four skincare ingredients selected for their conditioning, protective and moisturising functions.\u003c\/p\u003e\n\u003ch3\u003eGlutathione GL\u003c\/h3\u003e\n\u003cp\u003eA combination of \u003cspan\u003eGlutathione and Glycerin\u003c\/span\u003e, included for skin-conditioning and moisturising care.\u003c\/p\u003e\n\u003cp\u003eThis complex helps support the skin's overall moisturised condition.\u003c\/p\u003e\n\u003ch3\u003eGreen Tea Leaf Extract\u003c\/h3\u003e\n\u003cp\u003eIncluded as a \u003cspan\u003eskin-conditioning and protective ingredient\u003c\/span\u003e, Green Tea Leaf Extract complements the formula's overnight skincare approach.\u003c\/p\u003e\n\u003ch3\u003ePeach Leaf Extract GL\u003c\/h3\u003e\n\u003cp\u003eA moisturising combination of \u003cspan\u003ePeach Leaf Extract and Glycerin\u003c\/span\u003e, designed to help maintain hydration.\u003c\/p\u003e\n\u003ch3\u003eEctoin GL\u003c\/h3\u003e\n\u003cp\u003eA moisturising combination of \u003cspan\u003eEctoin and Glycerin\u003c\/span\u003e, included to support comfortable, hydrated-feeling skin.\u003c\/p\u003e\n\u003cp\u003eTogether, these ingredients complement the medicated brightening active and the cream's rich overnight moisture film.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eFunctional Rich-Film Technology\u003c\/h2\u003e\n\u003cp\u003eOne of the defining features of HAKU Brightening Cream M is its newly developed \u003cspan\u003eFunctional Rich-Film Formula\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003eThis technology creates a substantial cream layer that envelops the complexion throughout the night.\u003c\/p\u003e\n\u003cp\u003eHAKU describes the film as helping distribute the brightening active and skincare ingredients evenly across the skin while maintaining close contact with the surface.\u003c\/p\u003e\n\u003cp\u003eThe formula is deliberately designed for \u003cspan\u003egenerous application rather than thorough massage\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003eAfter spreading the cream evenly, simply leave it undisturbed and allow it to settle naturally.\u003c\/p\u003e\n\u003cp\u003eThis approach creates the experience of an intensive cream mask without the need for a separate sheet mask.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eWho Is It For?\u003c\/h2\u003e\n\u003cp\u003eHAKU Brightening Cream M is particularly relevant for those concerned about:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003ePreventing dark spots and freckles caused by melanin production\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eDull-looking skin associated with dryness\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eSkin that lacks a moisturised, radiant appearance\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eMaintaining hydration overnight\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eIncorporating a more intensive brightening treatment into an evening routine\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eA rich cream-mask texture rather than a lightweight night cream\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe brand also mentions uncertainty about skincare after aesthetic procedures as a common consumer concern. However, the supplied information does not establish that this product is suitable for freshly treated or compromised skin. \u003cspan\u003eAfter a laser, peel or other cosmetic procedure, follow your treating clinician's instructions before using it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eUse as the \u003cspan\u003efinal step of your evening skincare routine\u003c\/span\u003e, approximately \u003cspan\u003e2–3 times per week\u003c\/span\u003e. HAKU also states that the cream may be used every night.\u003c\/p\u003e\n\u003ch3\u003eStep 1: Apply Generously\u003c\/h3\u003e\n\u003cp\u003eTake an \u003cspan\u003ealmond-sized amount\u003c\/span\u003e of cream into your hand.\u003c\/p\u003e\n\u003cp\u003ePlace it onto five areas of the face:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eBoth cheeks\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eForehead\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eNose\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eChin\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eStep 2: Spread Evenly\u003c\/h3\u003e\n\u003cp\u003eSpread the cream from the centre of the face towards the outer edges, creating an even layer.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDo not over-blend or massage the cream completely into the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eStep 3: Allow the Cream to Settle\u003c\/h3\u003e\n\u003cp\u003eLeave the skin untouched for a short period after application.\u003c\/p\u003e\n\u003cp\u003eThe cream will gradually settle against the skin without additional rubbing.\u003c\/p\u003e\n\u003ch3\u003eStep 4: Leave Overnight\u003c\/h3\u003e\n\u003cp\u003eKeep the treatment on overnight.\u003c\/p\u003e\n\u003cp\u003eThe following morning, wash away any cream remaining on the skin's surface during your usual facial cleansing routine.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eHow Often Should You Use It?\u003c\/h2\u003e\n\u003cp\u003eHAKU recommends \u003cspan\u003e2–3 applications per week\u003c\/span\u003e as a starting routine, although the product may also be used nightly.\u003c\/p\u003e\n\u003cp\u003eEach 75g jar provides approximately \u003cspan\u003e45 applications\u003c\/span\u003e when used according to the recommended method.\u003c\/p\u003e\n\u003cp\u003eActual usage will vary depending on the amount applied.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eTexture \u0026amp; Finish\u003c\/h2\u003e\n\u003cp\u003eHAKU Brightening Cream M features a \u003cspan\u003erich, dense cream texture\u003c\/span\u003e designed to create a substantial film over the complexion.\u003c\/p\u003e\n\u003cp\u003eUnlike lightweight moisturisers intended to disappear immediately into the skin, this formula is applied as a visible, generous layer and allowed to settle naturally.\u003c\/p\u003e\n\u003cp\u003eThe resulting mask-like coating supports intensive overnight moisturising care while maintaining contact between the formula and the skin.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eBrand:\u003c\/span\u003e SHISEIDO HAKU\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eProduct Name:\u003c\/span\u003e HAKU Brightening Cream M\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eJapanese Name:\u003c\/span\u003e HAKU ブライトニングクリーム M\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eJapanese Product Type:\u003c\/span\u003e 薬用 美白ナイトクリームマスク\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eCategory:\u003c\/span\u003e Medicated Overnight Brightening Cream Mask\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eContents:\u003c\/span\u003e 75g\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eClassification:\u003c\/span\u003e Japanese Quasi-Drug\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eBrightening Active:\u003c\/span\u003e Active 4MSK (Potassium 4-Methoxysalicylate)\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eAdditional Ingredients:\u003c\/span\u003e Glutathione GL, Green Tea Leaf Extract, Peach Leaf Extract GL, Ectoin GL\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eTechnology:\u003c\/span\u003e Functional Rich-Film Formula\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eRecommended Frequency:\u003c\/span\u003e 2–3 Nights Weekly; Nightly Use Permitted\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eRecommended Amount:\u003c\/span\u003e Almond-Sized\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eEstimated Applications:\u003c\/span\u003e Approximately 45\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eApplication Step:\u003c\/span\u003e Final Step of Evening Skincare\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eRemoval:\u003c\/span\u003e Wash Away Remaining Cream the Following Morning\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003ePeople Also Ask\u003c\/h2\u003e\n\u003ch3\u003eWhat does HAKU Brightening Cream M do?\u003c\/h3\u003e\n\u003cp\u003eHAKU Brightening Cream M is a medicated overnight cream mask that \u003cspan\u003ehelps suppress melanin production to prevent dark spots and freckles\u003c\/span\u003e while providing intensive overnight moisturising care.\u003c\/p\u003e\n\u003ch3\u003eWhat is Active 4MSK in HAKU Brightening Cream M?\u003c\/h3\u003e\n\u003cp\u003eActive 4MSK refers to HAKU's highest concentration of \u003cspan\u003ePotassium 4-Methoxysalicylate\u003c\/span\u003e, an approved Japanese quasi-drug brightening ingredient that helps prevent dark spots and freckles by suppressing melanin production.\u003c\/p\u003e\n\u003ch3\u003eHow do you apply HAKU Brightening Cream M?\u003c\/h3\u003e\n\u003cp\u003eApply an almond-sized amount as the final step of evening skincare. Spread it evenly over the face without massaging it completely into the skin, then leave it overnight.\u003c\/p\u003e\n\u003ch3\u003eCan I use HAKU Brightening Cream M every night?\u003c\/h3\u003e\n\u003cp\u003eYes. Although HAKU recommends approximately \u003cspan\u003e2–3 applications per week\u003c\/span\u003e, the brand states that it can also be used every night.\u003c\/p\u003e\n\u003ch3\u003eDo I need to wash off HAKU Brightening Cream M?\u003c\/h3\u003e\n\u003cp\u003eLeave the cream on overnight. The following morning, remove any remaining product from the skin's surface during facial cleansing.\u003c\/p\u003e\n\u003cdiv id=\"tw-container\" class=\"\"\u003e\n\u003cdiv id=\"tw-ob\" class=\"tw-src-ltr\"\u003e\n\u003cdiv class=\"oSioSc\"\u003e\n\u003cdiv id=\"tw-target\"\u003e\n\u003cdiv id=\"kAz1tf\" class=\"g9WsWb PZPZlf\"\u003e\n\u003cdiv id=\"tw-target-text-container\" class=\"tw-ta-container F0azHf tw-nfl\" tabindex=\"0\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HAKU","offers":[{"title":"Default Title","offer_id":54574510047550,"sku":null,"price":11220.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/9359\/1614\/files\/HAKU_Brightening_Cream_M_75g.jpg?v=1791437410"},{"product_id":"haku-melanofocus-iv-45g","title":"HAKU Melanofocus IV 45g","description":"\u003ch3 dir=\"ltr\" class=\"tw-data-text tw-text-large tw-ta\"\u003eAbout Product\u003c\/h3\u003e\n\u003ch1\u003eSHISEIDO HAKU Melanofocus IV Medicated Brightening Serum 45g\u003c\/h1\u003e\n\u003cp\u003eDiscover advanced Japanese dark spot prevention with \u003cspan\u003eSHISEIDO HAKU Melanofocus IV\u003c\/span\u003e, a medicated brightening serum developed through more than two decades of SHISEIDO's pigmentation research.\u003c\/p\u003e\n\u003cp\u003eLaunched in February 2025, this advanced formula combines \u003cspan\u003ethree approved active ingredients\u003c\/span\u003e, including two brightening actives—Tranexamic Acid and 4MSK—to help suppress melanin production and prevent dark spots and freckles. A third active ingredient, Dipotassium Glycyrrhizate, helps prevent skin irritation.\u003c\/p\u003e\n\u003cp\u003eDesigned for those seeking serious dark spot prevention, HAKU Melanofocus IV features a smooth, melting texture that blends effortlessly into the skin, leaving it feeling moisturised and comfortable.\u003c\/p\u003e\n\u003cp\u003ePart of Japan's leading HAKU brightening serum range, Melanofocus IV brings together the brand's evolving skincare research in one sophisticated daily treatment.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eMedicated Japanese brightening serum for dark spot prevention\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eContains three approved active ingredients\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eTranexamic Acid helps suppress melanin production\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e4MSK helps prevent dark spots and freckles\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eDipotassium Glycyrrhizate helps prevent skin irritation\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eDeveloped using SHISEIDO's advanced pigmentation research\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eHelps maintain a clear, radiant-looking complexion\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eSmooth, melting texture that blends comfortably into the skin\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eProvides moisturising care alongside medicated brightening benefits\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eSuitable for incorporating into a daily dark spot prevention routine\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003ePart of HAKU's award-winning Melanofocus serum series\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eThree Active Ingredients for Advanced Dark Spot Prevention\u003c\/h2\u003e\n\u003cp\u003eHAKU Melanofocus IV features a combination of three Japanese quasi-drug active ingredients, addressing both melanin production and skin irritation.\u003c\/p\u003e\n\u003ch3\u003e1. Tranexamic Acid (m-Tranexamic Acid)\u003c\/h3\u003e\n\u003cp\u003eTranexamic Acid is an approved Japanese brightening active ingredient used to help suppress melanin production and prevent the formation of dark spots and freckles.\u003c\/p\u003e\n\u003cp\u003eIn HAKU Melanofocus IV, it forms part of the serum's dual-active brightening approach.\u003c\/p\u003e\n\u003ch3\u003e2. 4MSK (Potassium 4-Methoxysalicylate)\u003c\/h3\u003e\n\u003cp\u003e4MSK is another approved Japanese brightening active developed by SHISEIDO.\u003c\/p\u003e\n\u003cp\u003eIt helps suppress melanin production, contributing to the prevention of dark spots and freckles.\u003c\/p\u003e\n\u003cp\u003eBy combining \u003cspan\u003eTranexamic Acid and 4MSK\u003c\/span\u003e, HAKU Melanofocus IV incorporates two complementary medicated brightening ingredients into a single formula.\u003c\/p\u003e\n\u003ch3\u003e3. Dipotassium Glycyrrhizate\u003c\/h3\u003e\n\u003cp\u003eDipotassium Glycyrrhizate is included as an active ingredient to help prevent skin irritation.\u003c\/p\u003e\n\u003cp\u003eIts presence complements the brightening ingredients by supporting the prevention of skin roughness and irritation.\u003c\/p\u003e\n\u003cp\u003eTogether, these three actives form the foundation of HAKU Melanofocus IV's medicated skincare approach.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eDeveloped Through Over 20 Years of SHISEIDO Research\u003c\/h2\u003e\n\u003cp\u003eThe HAKU Melanofocus series began in 2005 and has continued to evolve alongside SHISEIDO's research into pigmentation and dark spot prevention.\u003c\/p\u003e\n\u003cp\u003eMelanofocus IV represents the brand's latest generation of medicated brightening care, incorporating research developed since the original Melanofocus serum.\u003c\/p\u003e\n\u003cp\u003eRather than focusing only on existing visible pigmentation, HAKU emphasises \u003cspan\u003epreventative skincare\u003c\/span\u003e, helping reduce the formation of new dark spots and freckles by suppressing melanin production.\u003c\/p\u003e\n\u003cp\u003eThis makes the serum particularly relevant for those who want to establish a consistent, long-term brightening skincare routine.\u003c\/p\u003e\n\u003cp\u003eThe product's approved brightening benefits concern melanin suppression and dark spot prevention. It should not be understood as a treatment that removes existing pigmentation or changes the skin's natural colour.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eSHISEIDO's Advanced Pigmentation Research\u003c\/h2\u003e\n\u003cp\u003eHAKU's product development draws on SHISEIDO's continuing research into the biological processes associated with pigmentation.\u003c\/p\u003e\n\u003cp\u003eOne highlighted area of research involves analysing the energy-production state of living skin cells in real time.\u003c\/p\u003e\n\u003cp\u003eUsing a specialised evaluation method involving \u003cspan\u003eFluorescence Lifetime Imaging Microscopy (FLIM)\u003c\/span\u003e, SHISEIDO researchers investigated cellular metabolism in pigmented areas of the epidermis.\u003c\/p\u003e\n\u003cp\u003eThe research identified reduced cellular energy-production activity in the studied pigmented areas.\u003c\/p\u003e\n\u003cp\u003eSHISEIDO describes this evaluation method as a world-first application, based on a Clarivate assessment dated September 2024. The related research was also recognised at an International Federation of Societies of Cosmetic Chemists (IFSCC) scientific event.\u003c\/p\u003e\n\u003cp\u003eThese findings provide background to SHISEIDO's broader pigmentation research. They should not be interpreted as clinical proof that Melanofocus IV restores cellular energy production or removes established dark spots.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eSmooth, Melting Serum Texture\u003c\/h2\u003e\n\u003cp\u003eHAKU Melanofocus IV is designed to melt smoothly into the skin, making it comfortable to incorporate into an everyday skincare routine.\u003c\/p\u003e\n\u003cp\u003eIts refined texture spreads easily across the complexion while providing moisturising care.\u003c\/p\u003e\n\u003cp\u003eThe serum is particularly appealing for those who prefer a brightening treatment that feels comfortable on the skin rather than heavy or overly rich.\u003c\/p\u003e\n\u003cp\u003eWith regular use, it supports an ongoing preventative approach to pigmentation concerns while helping maintain a moisturised, radiant-looking appearance.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eAn Award-Winning Japanese Brightening Serum Series\u003c\/h2\u003e\n\u003cp\u003eHAKU has established a strong reputation in Japan's brightening skincare category since the original Melanofocus launched in 2005.\u003c\/p\u003e\n\u003cp\u003eAccording to Intage SRI and SRI+ retail sales data, \u003cspan\u003eHAKU ranked No. 1 in Japan's brightening serum market by sales value for 21 consecutive years\u003c\/span\u003e, covering January 2005 to December 2025.\u003c\/p\u003e\n\u003cp\u003eThe Melanofocus series has also received \u003cspan\u003e174 beauty awards since March 2005\u003c\/span\u003e, according to SHISEIDO's published brand information.\u003c\/p\u003e\n\u003cp\u003eAmong its recent recognitions, HAKU Melanofocus IV received first place in the \u003cspan\u003eVOCE Best Cosme 2025 Autumn\/Winter Readers' Choice category for dark spot and dullness concerns\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003eThese achievements reflect the brand's longstanding presence in Japanese beauty and its popularity among consumers and beauty publications.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eWho Is It For?\u003c\/h2\u003e\n\u003cp\u003eHAKU Melanofocus IV may be particularly appealing to those who:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eWant to prioritise prevention of new dark spots and freckles\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eAre concerned about uneven-looking pigmentation\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003ePrefer skincare with approved medicated active ingredients\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eWant a brightening serum supported by SHISEIDO's research\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eAre looking for a moisturising serum that blends smoothly into the skin\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eWant to maintain a clearer, more radiant-looking complexion\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003ePrefer a preventative approach to long-term pigmentation care\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHAKU also presents the serum as an option for people considering dark spot prevention after cosmetic laser procedures. However, suitability immediately after treatment is not established by the supplied product information. Follow your dermatologist's instructions before introducing active skincare after a procedure.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eIncorporate HAKU Melanofocus IV into your regular facial skincare routine.\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eCleanse your face and apply your usual lotion or toner.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eDispense an appropriate amount of serum.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eGently spread across the face, paying attention to areas of pigmentation concern.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eAllow the serum to settle before continuing with your moisturiser.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eDuring the day, finish your skincare routine with broad-spectrum sunscreen.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003eThe supplied information references an official application video but does not specify the exact dosage or application sequence in text. The steps above are general serum-use guidance rather than a verified transcription of HAKU's official directions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFor effective dark spot prevention, daily sun protection remains an important part of skincare.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eBrand:\u003c\/span\u003e SHISEIDO HAKU\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eProduct Name:\u003c\/span\u003e Melanofocus IV\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eJapanese Name:\u003c\/span\u003e HAKU メラノフォーカス IV\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eCategory:\u003c\/span\u003e Medicated Brightening Serum\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eClassification:\u003c\/span\u003e Japanese Quasi-Drug (医薬部外品)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eNet Weight:\u003c\/span\u003e 45g\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eRelease Date:\u003c\/span\u003e February 2025\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eBrightening Active 1:\u003c\/span\u003e Tranexamic Acid (m-Tranexamic Acid)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eBrightening Active 2:\u003c\/span\u003e 4MSK (Potassium 4-Methoxysalicylate)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eAnti-Irritation Active:\u003c\/span\u003e Dipotassium Glycyrrhizate\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003ePrimary Benefit:\u003c\/span\u003e Helps suppress melanin production to prevent dark spots and freckles\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eAdditional Benefit:\u003c\/span\u003e Helps prevent skin irritation\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eTexture:\u003c\/span\u003e Smooth, Melting Serum\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eSkincare Focus:\u003c\/span\u003e Dark Spot Prevention \u0026amp; Moisturising Care\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003ePeople Also Ask\u003c\/h2\u003e\n\u003ch3\u003eWhat does HAKU Melanofocus IV do?\u003c\/h3\u003e\n\u003cp\u003eHAKU Melanofocus IV is a medicated brightening serum that helps \u003cspan\u003esuppress melanin production to prevent dark spots and freckles\u003c\/span\u003e. It also contains an active ingredient that helps prevent skin irritation.\u003c\/p\u003e\n\u003ch3\u003eWhat are the active ingredients in HAKU Melanofocus IV?\u003c\/h3\u003e\n\u003cp\u003eThe serum contains three approved active ingredients: \u003cspan\u003eTranexamic Acid, 4MSK and Dipotassium Glycyrrhizate\u003c\/span\u003e. The first two target melanin production, while the third helps prevent skin irritation.\u003c\/p\u003e\n\u003ch3\u003eCan HAKU Melanofocus IV remove existing dark spots?\u003c\/h3\u003e\n\u003cp\u003eIts approved brightening benefit is to help prevent dark spots and freckles by suppressing melanin production. It is not a medical treatment for removing existing pigmentation.\u003c\/p\u003e\n\u003ch3\u003eWhat is the difference between HAKU Melanofocus IV and previous Melanofocus serums?\u003c\/h3\u003e\n\u003cp\u003eMelanofocus IV is the February 2025 generation of HAKU's long-running brightening serum series. It incorporates the brand's evolving pigmentation research and features three medicated active ingredients. A precise formula-by-formula comparison would require the ingredient information for earlier versions.\u003c\/p\u003e\n\u003ch3\u003eIs HAKU Melanofocus IV suitable for daily use?\u003c\/h3\u003e\n\u003cp\u003eIt is positioned as a regular brightening skincare treatment. Follow the directions on the product packaging and use appropriate sunscreen during the day.\u003c\/p\u003e","brand":"HAKU","offers":[{"title":"Default Title","offer_id":54597511741758,"sku":null,"price":13200.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/9359\/1614\/files\/HAKUMelanofocusIV45g.jpg?v=1791698972"},{"product_id":"haku-day-brightening-uv-spf50-pa-45ml","title":"HAKU Day Brightening UV SPF50+ PA++++ 45mL","description":"\u003ch3 dir=\"ltr\" class=\"tw-data-text tw-text-large tw-ta\"\u003eAbout Product\u003c\/h3\u003e\n\u003ch1\u003eSHISEIDO HAKU Day Brightening UV SPF50+ PA++++ 45mL\u003c\/h1\u003e\n\u003cp\u003eProtect your skin against UV exposure while taking a proactive approach to dark spot prevention with \u003cspan\u003eSHISEIDO HAKU Day Brightening UV\u003c\/span\u003e, a medicated daytime brightening serum that combines advanced sun protection, brightening skincare and a radiant makeup base in one formula.\u003c\/p\u003e\n\u003cp\u003eDeveloped through HAKU's ongoing pigmentation research, this multifunctional treatment features \u003cspan\u003etwo approved brightening active ingredients, Tranexamic Acid and 4MSK\u003c\/span\u003e, which help suppress melanin production to prevent dark spots and freckles.\u003c\/p\u003e\n\u003cp\u003eWith \u003cspan\u003eSPF50+ PA++++\u003c\/span\u003e, the formula provides high-level UV protection while delivering moisturising care and an immediate tone-up effect. Its light-reflecting finish helps make dark spots and uneven skin tone appear less noticeable, leaving the complexion looking brighter, smoother and naturally radiant.\u003c\/p\u003e\n\u003cp\u003eDesigned as the final step of your morning skincare routine, HAKU Day Brightening UV can also be used as a makeup primer, making it an effortless addition to your daily beauty routine.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eMedicated daytime brightening serum with SPF50+ PA++++\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eCombines brightening skincare, UV protection and makeup primer functions\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eContains two approved brightening active ingredients: Tranexamic Acid and 4MSK\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eHelps suppress melanin production to prevent dark spots and freckles\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eDeveloped through SHISEIDO HAKU's advanced pigmentation research\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eContains moisturising Shikuwasa Extract GL\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eCreates an immediate tone-up effect for brighter-looking skin\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eHelps visually soften the appearance of dark spots and uneven skin tone\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eLeaves a naturally radiant, luminous-looking finish\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eCan be used underneath foundation for additional glow\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eDesigned for daily morning skincare\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eCan be removed with a regular facial cleanser when worn alone\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eMore Than Sunscreen: Daytime Brightening Care\u003c\/h2\u003e\n\u003cp\u003eHAKU Day Brightening UV was developed around an important consideration in pigmentation prevention: \u003cspan\u003edaytime skincare involves more than UV protection alone\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003eWhile sunscreen helps protect against ultraviolet radiation, HAKU's research also focuses on the pathways involved in melanin production during daytime environmental exposure.\u003c\/p\u003e\n\u003cp\u003eThe brand describes this approach as addressing \u003cspan\u003edaytime dark spot risk\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003eBy combining two medicated brightening ingredients with SPF50+ PA++++, HAKU Day Brightening UV provides both UV protection and active dark spot prevention in a single morning skincare step.\u003c\/p\u003e\n\u003cp\u003eIts approved brightening action is to help suppress melanin production, thereby preventing dark spots and freckles.\u003c\/p\u003e\n\u003cp\u003eThe formula does not remove existing pigmentation or guarantee that new dark spots will never develop.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eTwo Medicated Brightening Active Ingredients\u003c\/h2\u003e\n\u003cp\u003eHAKU Day Brightening UV incorporates two approved Japanese quasi-drug brightening ingredients.\u003c\/p\u003e\n\u003ch3\u003e1. m-Tranexamic Acid (Tranexamic Acid)\u003c\/h3\u003e\n\u003cp\u003eTranexamic Acid is an approved brightening active ingredient used in Japanese medicated skincare.\u003c\/p\u003e\n\u003cp\u003eIt helps suppress melanin production to prevent the formation of dark spots and freckles.\u003c\/p\u003e\n\u003cp\u003eIn HAKU Day Brightening UV, it contributes to the product's preventative daytime brightening care.\u003c\/p\u003e\n\u003ch3\u003e2. 4MSK (Potassium 4-Methoxysalicylate)\u003c\/h3\u003e\n\u003cp\u003e4MSK is a brightening active ingredient developed by SHISEIDO.\u003c\/p\u003e\n\u003cp\u003eIt also helps suppress melanin production to prevent dark spots and freckles.\u003c\/p\u003e\n\u003cp\u003eThe combination of \u003cspan\u003eTranexamic Acid and 4MSK\u003c\/span\u003e provides HAKU's dual-active approach to daytime brightening care.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eShikuwasa Extract GL for Moisturising Care\u003c\/h2\u003e\n\u003cp\u003eThe formula features \u003cspan\u003eShikuwasa Extract GL\u003c\/span\u003e, a moisturising ingredient combination highlighted by HAKU.\u003c\/p\u003e\n\u003cp\u003eAccording to the supplied Japanese ingredient description, this complex contains:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eChinpi Extract:\u003c\/span\u003e A citrus peel-derived extract used for moisturising care\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eConcentrated Glycerin:\u003c\/span\u003e A humectant that helps maintain skin hydration\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis combination complements the serum's UV protection and medicated brightening functions by helping keep the skin moisturised throughout the day.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eSPF50+ PA++++: High-Level Daily UV Protection\u003c\/h2\u003e\n\u003cp\u003eHAKU Day Brightening UV provides \u003cspan\u003eSPF50+ PA++++\u003c\/span\u003e, the highest labelled protection grades within Japan's SPF and PA rating systems.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSPF50+\u003c\/span\u003e indicates a high level of protection against UVB radiation, which contributes to sunburn.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePA++++\u003c\/span\u003e indicates a very high level of protection against UVA radiation, which contributes to photoageing and pigmentation concerns.\u003c\/p\u003e\n\u003cp\u003eTogether, these ratings make the product suitable for incorporating into a daily sun protection routine.\u003c\/p\u003e\n\u003cp\u003eFor prolonged outdoor exposure, apply sunscreen generously and reapply as needed, particularly after sweating, swimming or wiping the skin.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eImmediate Tone-Up Effect for Radiant-Looking Skin\u003c\/h2\u003e\n\u003cp\u003eBeyond its skincare benefits, HAKU Day Brightening UV creates an immediate cosmetic tone-up effect.\u003c\/p\u003e\n\u003cp\u003eThe formula is designed to help make dark spots and uneven skin tone appear less noticeable through a light-enhancing finish.\u003c\/p\u003e\n\u003cp\u003eIt leaves the complexion looking:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eBrighter and more luminous\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eMore even in appearance\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eNaturally radiant\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eSmooth and refreshed\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe tone-up effect is a temporary cosmetic result, separate from the product's medicated melanin-suppression benefits.\u003c\/p\u003e\n\u003cp\u003eIndividual results may vary depending on skin tone and application.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eA Radiant Makeup Primer\u003c\/h2\u003e\n\u003cp\u003eHAKU Day Brightening UV can also be used as a makeup primer.\u003c\/p\u003e\n\u003cp\u003eWhen applied before foundation, its luminous finish helps create a brighter, more radiant-looking complexion.\u003c\/p\u003e\n\u003cp\u003eHAKU specifically recommends pairing it with the brand's \u003cspan\u003eMedicated Brightening Serum Foundation\u003c\/span\u003e to enhance the overall glow of the finished makeup.\u003c\/p\u003e\n\u003cp\u003eThis multifunctional approach allows you to combine three steps in one product:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eMedicated brightening skincare\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eHigh-level UV protection\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eRadiance-enhancing makeup primer\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt is particularly convenient for those who prefer a streamlined morning routine without sacrificing brightening care or sun protection.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003ePair with HAKU Melanofocus IV\u003c\/h2\u003e\n\u003cp\u003eFor a more comprehensive brightening skincare routine, HAKU recommends combining Day Brightening UV with its signature \u003cspan\u003eHAKU Melanofocus IV Medicated Brightening Serum\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003eThe two products have complementary roles.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003e\n\u003cp\u003eProduct\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003eMain Function\u003c\/p\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003cp\u003eRecommended Use\u003c\/p\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003eHAKU Melanofocus IV\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eMedicated brightening serum with Tranexamic Acid, 4MSK and an anti-irritation active\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eRegular morning and evening skincare\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003eHAKU Day Brightening UV\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eMedicated brightening care, SPF50+ PA++++ and tone-up primer\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eFinal step of morning skincare\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp\u003eMelanofocus IV provides dedicated brightening serum care, while Day Brightening UV adds UV protection and a radiant makeup base for daytime use.\u003c\/p\u003e\n\u003cp\u003eTogether, they form HAKU's recommended approach to maintaining a consistent dark spot prevention routine.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eUse HAKU Day Brightening UV as the \u003cspan\u003efinal step of your morning skincare routine\u003c\/span\u003e.\u003c\/p\u003e\n\u003ch3\u003eStep 1: Dispense the Product\u003c\/h3\u003e\n\u003cp\u003eTake an amount slightly smaller than a Japanese 1-yen coin into your palm.\u003c\/p\u003e\n\u003cp\u003ePlace the product across five areas of the face:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eBoth cheeks\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eForehead\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eNose\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eChin\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eRather than applying small dots, spread the product into broader circular areas as you place it onto the skin.\u003c\/p\u003e\n\u003ch3\u003eStep 2: Blend Outwards\u003c\/h3\u003e\n\u003cp\u003eUsing the full length of your fingers, spread the product from the centre of the face towards the outer edges.\u003c\/p\u003e\n\u003cp\u003eUse broad, horizontal movements rather than small fingertip strokes to help distribute the formula evenly.\u003c\/p\u003e\n\u003ch3\u003eStep 3: Press Gently into the Skin\u003c\/h3\u003e\n\u003cp\u003eGently press the product against the skin with your hands to help it settle and adhere evenly.\u003c\/p\u003e\n\u003cp\u003eAllow the finish to set before applying foundation, if desired.\u003c\/p\u003e\n\u003ch3\u003eHow to Remove\u003c\/h3\u003e\n\u003cp\u003eWhen worn alone, HAKU Day Brightening UV can be removed with a regular facial cleanser.\u003c\/p\u003e\n\u003cp\u003eWhen used as a makeup primer underneath foundation or other makeup, use an appropriate makeup remover before cleansing.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eWho Is It For?\u003c\/h2\u003e\n\u003cp\u003eHAKU Day Brightening UV may be particularly appealing to those who:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eWant high-level daily UV protection alongside brightening skincare\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eAre concerned about preventing new dark spots and freckles\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003ePrefer skincare containing approved Japanese medicated brightening ingredients\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eWant a brighter-looking complexion without relying entirely on foundation\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eAre looking for a sunscreen that can double as a makeup primer\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003ePrefer a naturally radiant rather than flat-looking makeup base\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eAlready use HAKU Melanofocus IV and want complementary daytime care\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eWant to simplify their morning skincare routine\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eBrand:\u003c\/span\u003e SHISEIDO HAKU\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eProduct Name:\u003c\/span\u003e Day Brightening UV\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eJapanese Name:\u003c\/span\u003e HAKU デイブライトニングUV\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eJapanese Product Type:\u003c\/span\u003e 薬用 日中美白美容液UV\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eCategory:\u003c\/span\u003e Medicated Daytime Brightening Serum \u0026amp; UV Protector\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eClassification:\u003c\/span\u003e Japanese Quasi-Drug (医薬部外品)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eNet Volume:\u003c\/span\u003e 45mL\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eSun Protection:\u003c\/span\u003e SPF50+ PA++++\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eBrightening Active 1:\u003c\/span\u003e Tranexamic Acid (m-Tranexamic Acid)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eBrightening Active 2:\u003c\/span\u003e 4MSK (Potassium 4-Methoxysalicylate)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eFeatured Moisturising Complex:\u003c\/span\u003e Shikuwasa Extract GL\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eFinish:\u003c\/span\u003e Radiant, Tone-Up Effect\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eMakeup Function:\u003c\/span\u003e Can Be Used as a Primer\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eRecommended Application:\u003c\/span\u003e Final Step of Morning Skincare\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eRemoval:\u003c\/span\u003e Regular Facial Cleanser When Worn Alone; Makeup Remover When Used with Foundation\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2\u003ePeople Also Ask\u003c\/h2\u003e\n\u003ch3\u003eWhat is HAKU Day Brightening UV?\u003c\/h3\u003e\n\u003cp\u003eHAKU Day Brightening UV is a \u003cspan\u003emedicated daytime brightening serum with SPF50+ PA++++\u003c\/span\u003e. It combines dark spot prevention, UV protection and a radiance-enhancing makeup primer in one product.\u003c\/p\u003e\n\u003ch3\u003eDoes HAKU Day Brightening UV help prevent dark spots?\u003c\/h3\u003e\n\u003cp\u003eYes. It contains two approved brightening ingredients, \u003cspan\u003eTranexamic Acid and 4MSK\u003c\/span\u003e, which help suppress melanin production to prevent dark spots and freckles.\u003c\/p\u003e\n\u003ch3\u003eCan HAKU Day Brightening UV be used as a makeup primer?\u003c\/h3\u003e\n\u003cp\u003eYes. It can be applied before foundation to create a brighter, more radiant-looking finish. HAKU particularly recommends pairing it with the brand's Medicated Brightening Serum Foundation.\u003c\/p\u003e\n\u003ch3\u003eWhat is the difference between HAKU Day Brightening UV and Melanofocus IV?\u003c\/h3\u003e\n\u003cp\u003eHAKU Melanofocus IV is a dedicated medicated brightening serum, while Day Brightening UV combines brightening ingredients with \u003cspan\u003eSPF50+ PA++++ and an immediate tone-up effect\u003c\/span\u003e for daytime use.\u003c\/p\u003e\n\u003ch3\u003eDo I need makeup remover to wash off HAKU Day Brightening UV?\u003c\/h3\u003e\n\u003cp\u003eWhen worn alone, it can be removed with a regular facial cleanser. If you apply foundation or other makeup over it, HAKU recommends using a makeup remover.\u003c\/p\u003e","brand":"HAKU","offers":[{"title":"Default Title","offer_id":54597513314622,"sku":null,"price":6336.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/9359\/1614\/files\/HAKUDayBrighteningUVSPF50_PA_45mL.webp?v=1791699511"},{"product_id":"haku-refiner-medicated-brightening-lotion-serum-120ml","title":"HAKU Refiner Medicated Brightening Lotion Serum 120mL","description":"\u003ch3\u003eAbout Product\u003c\/h3\u003e\n\u003ch1 data-pm-slice=\"1 3 []\"\u003e\u003cspan\u003eSHISEIDO HAKU Refiner Medicated Brightening Lotion Serum 120mL\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eDiscover a new approach to Japanese brightening skincare with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSHISEIDO HAKU Refiner\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a medicated lotion-serum designed to care for the skin's outermost layer before applying your brightening serum.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDeveloped through SHISEIDO's research into pigmentation and the stratum corneum, HAKU Refiner focuses on the relationship between uneven-looking skin and the condition of the skin's surface.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts rich, lotion-like texture glides smoothly across the face, delivering concentrated moisture to the stratum corneum while helping soften roughness and refine uneven texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e4MSK\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, an approved Japanese brightening active ingredient, it helps suppress melanin production to prevent dark spots and freckles. Dipotassium Glycyrrhizate helps prevent skin irritation, while moisturising ingredients support a smoother, more supple complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned to be used \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eafter facial lotion and before HAKU Melanofocus IV or another brightening serum\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this specialised treatment helps prepare the skin for the next step in your skincare routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBrand:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e SHISEIDO HAKU\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eProduct Name:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Refiner\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eJapanese Name:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e HAKU リファイナー\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eJapanese Product Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 薬用 角層ケア美容液\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCategory:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Medicated Brightening \u0026amp; Stratum Corneum Care Serum\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eClassification:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Japanese Quasi-Drug (医薬部外品)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNet Volume:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 120mL\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBrightening Active:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4MSK (Potassium 4-Methoxysalicylate)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAnti-Irritation Active:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dipotassium Glycyrrhizate\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSkin-Smoothing Ingredient:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Trimethylglycine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFeatured Moisturising Complex:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e CE Maturation Moisturising Ingredients\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rich, Lotion-Like Serum\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFragrance:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fragrance-Free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eTesting:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Allergy-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAdditional Formula Feature:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Formulated to Be Less Likely to Cause Acne\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRecommended Use:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Morning and Evening\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eApplication:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Three Pumps with a Cotton Pad\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSkincare Order:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e After Facial Lotion, Before Brightening Serum\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HAKU","offers":[{"title":"Default Title","offer_id":54597520163134,"sku":null,"price":6600.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/9359\/1614\/files\/HAKURefinerMedicatedBrighteningLotionSerum120mL.webp?v=1791699995"},{"product_id":"haku-melano-deep-moisture-brightening-gel-lotion-100g","title":"HAKU Melano Deep Moisture Brightening Gel Lotion 100g","description":"\u003cdiv style=\"font-family: Arial, sans-serif; line-height: 1.6;\"\u003e\n\u003ch3\u003eAbout Product\u003c\/h3\u003e\n\u003ch1 data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eSHISEIDO HAKU Melano Deep Moisture Medicated Brightening Gel Lotion\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eDiscover concentrated hydration and Japanese brightening skincare with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSHISEIDO HAKU Melano Deep Moisture\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a medicated gel-type lotion specially designed for skin prone to dryness and dark spots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCombining the refreshing feel of a lotion with the moisture-rich comfort of a gel, this innovative formula delivers hydration to the stratum corneum while helping prevent dark spots and freckles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt the heart of the formula is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e4MSK (Potassium 4-Methoxysalicylate)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, an approved Japanese brightening active ingredient that helps suppress melanin production to prevent dark spots and freckles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEnriched with HAKU's \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eRebound Block Moisturising Complex\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eS-Hyaluronic Acid\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the formula helps maintain lasting hydration, leaving skin feeling soft, supple and beautifully moisturised.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned for those who want to simplify their skincare routine, HAKU Melano Deep Moisture combines the refreshing sensation of a lotion, moisturising care and medicated brightening benefits in one convenient product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMedicated Japanese brightening gel lotion for dry skin\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eContains 4MSK to help prevent dark spots and freckles\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps suppress melanin production\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCombines refreshing lotion care with concentrated moisturisation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eGel texture delivers moisture throughout the stratum corneum\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eContains HAKU's Rebound Block Moisturising Complex\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEnriched with S-Hyaluronic Acid for hydration\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps maintain a soft, supple skin feel\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eProvides long-lasting moisturising care\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSupports a clearer, more radiant-looking complexion\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCombines lotion, moisturising and brightening care in one product\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eParticularly suitable for those concerned about dryness and pigmentation prevention\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eConcentrated Moisture in a Refreshing Gel Lotion\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eHAKU Melano Deep Moisture offers a different approach to traditional liquid facial lotions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts gel-type formula concentrates moisturising care into a texture that combines freshness with a comfortable, hydrated finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs the gel spreads across the skin, it delivers moisture throughout the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003estratum corneum\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the outermost layer of the epidermis.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis helps maintain a soft, moisturised skin surface while reducing the feeling of dryness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result is skin that feels refreshed, hydrated and comfortable, with a clearer-looking appearance supported by moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUnlike a conventional watery toner, this concentrated gel lotion is designed to provide refreshing and moisturising benefits together.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003e4MSK: Medicated Brightening Care\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eHAKU Melano Deep Moisture contains \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e4MSK (Potassium 4-Methoxysalicylate)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a Japanese quasi-drug brightening active ingredient developed by SHISEIDO.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e4MSK helps suppress melanin production, contributing to the prevention of dark spots and freckles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis makes HAKU Melano Deep Moisture an option for those who want to incorporate medicated brightening care into their daily hydration routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts approved brightening benefit concerns the prevention of pigmentation through melanin suppression. It does not mean the product removes existing dark spots or changes the skin's natural colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eRebound Block Moisturising Complex\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe formula features \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eRebound Block\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a moisturising and protective ingredient combination highlighted by HAKU.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis complex contains:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAcacia Japonica Extract:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Included as part of the formula's moisturising and protective care.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eConcentrated Glycerin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A humectant that helps attract and retain moisture in the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eTogether, these ingredients support the gel lotion's moisture-retaining properties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThey help keep the skin feeling comfortable and hydrated, particularly when dryness is a concern.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eS-Hyaluronic Acid for Lasting Hydration\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eHAKU Melano Deep Moisture also contains \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eS-Hyaluronic Acid (Acetylated Hyaluronic Acid)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a moisturising ingredient.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis modified form of hyaluronic acid is included to support skin hydration and maintain a supple, moisturised feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCombined with the Rebound Block complex, it contributes to the formula's long-lasting moisturising care.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result is a smoother-feeling complexion with a fresh, hydrated appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eThree Skincare Benefits in One\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eHAKU Melano Deep Moisture is designed to combine three essential skincare functions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e1. Refreshing Lotion Care\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThe gel-type formula provides a refreshing sensation while distributing moisture across the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e2. Concentrated Moisturising Care\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eRebound Block and S-Hyaluronic Acid help maintain hydration and prevent the skin from feeling dry.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e3. Medicated Brightening Care\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e4MSK helps suppress melanin production to prevent dark spots and freckles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis multifunctional approach makes HAKU Melano Deep Moisture appealing to those who prefer a straightforward skincare routine without giving up dedicated brightening care.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eWho Is It For?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eHAKU Melano Deep Moisture may be particularly appealing to those who:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eExperience dry or dehydrated-feeling skin\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eWant to prevent new dark spots and freckles\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePrefer a refreshing gel texture over a conventional watery lotion\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eWant moisturising and brightening care in one product\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAre looking for skincare containing the approved brightening active 4MSK\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePrefer a simpler daily skincare routine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eWant skin to feel soft, comfortable and moisturised for longer\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eIncorporate HAKU Melano Deep Moisture into your regular facial skincare routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eStart with clean skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eTake an appropriate amount of gel lotion into your hands.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eGently spread evenly across the face.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAllow the product to settle into the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFollow with additional skincare products if needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003eFor daytime skincare, finish with an appropriate broad-spectrum sunscreen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNote:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e These are general gel-lotion application suggestions. The supplied product information does not specify an official application amount, frequency or detailed application technique.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBrand:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e SHISEIDO HAKU\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eProduct Name:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Melano Deep Moisture\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eJapanese Name:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e HAKU メラノディープモイスチャー\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCategory:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Medicated Brightening Gel Lotion\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eClassification:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Japanese Quasi-Drug (医薬部外品)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Concentrated Gel-Type Lotion\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBrightening Active:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4MSK (Potassium 4-Methoxysalicylate)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMoisturising Complex:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rebound Block\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRebound Block Ingredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Acacia Japonica Extract and Concentrated Glycerin\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFeatured Moisturising Ingredient:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e S-Hyaluronic Acid (Acetylated Hyaluronic Acid)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePrimary Benefit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps suppress melanin production to prevent dark spots and freckles\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAdditional Benefits:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Refreshing Care, Moisturising Care and Long-Lasting Hydration\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSkin Concern:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dryness and Dark Spot Prevention\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003ePeople Also Ask\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eWhat is HAKU Melano Deep Moisture?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eHAKU Melano Deep Moisture is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003emedicated brightening gel lotion\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that combines refreshing hydration, moisturising care and dark spot prevention in one product.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDoes HAKU Melano Deep Moisture help prevent dark spots?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eYes. It contains \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e4MSK\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, an approved Japanese brightening active ingredient that helps suppress melanin production to prevent dark spots and freckles.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIs HAKU Melano Deep Moisture suitable for dry skin?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eYes. The product is specifically presented as a moisturising brightening treatment for dry skin, featuring Rebound Block and S-Hyaluronic Acid to support hydration.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhat is the difference between HAKU Melano Deep Moisture and HAKU Melanofocus IV?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eHAKU Melano Deep Moisture is a moisturising gel lotion containing 4MSK, designed to combine hydration and brightening care. HAKU Melanofocus IV is a dedicated medicated brightening serum containing Tranexamic Acid, 4MSK and Dipotassium Glycyrrhizate.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCan HAKU Melano Deep Moisture replace a regular facial lotion?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eIt is designed to combine refreshing lotion care, moisturisation and medicated brightening benefits. Whether additional moisturiser is needed depends on individual skin needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HAKU","offers":[{"title":"Default Title","offer_id":54597532713278,"sku":null,"price":5940.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/9359\/1614\/files\/HAKUMelanoDeepMoistureBrighteningGelLotion100g.jpg?v=1791700477"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/9359\/1614\/collections\/31b8ffdc3eab52499433060aae1b01e4.jpg?v=1791700885","url":"https:\/\/tokyobeautybox.com\/ja\/collections\/haku.oembed","provider":"Tokyo Beauty Box","version":"1.0","type":"link"}